At the Sands

The lights are coming down. Frank, Dean, and Sammy are about to take the stage. This is the moment we remember, when Las Vegas became classic. And it was at the Sands. Built in 1952 over the ashes of Hollywood Reporter publisher Billy Wilkerson's last chance in Las Vegas, the Sands was a collective effort. Underworld figures like Meyer Lansky, Doc Stacher, and Frank Costello provided the cash. Beloved Texas gambler Jake Freedman was the public face. Manhattan nightclub king Jack Entratter kept the Copa Room filled and made the party happen, every night. Carl Cohen, esteemed as the greatest casino manager in the history of the business, made the team complete.

No matter how well your casino is run, you need a good hook to get the gamblers through the door. Casino owners were learning that entertainment was a pretty fair hook. Entratter, who broke into the entertainment business as a bouncer at the Stork Club, had risen to become manager of the Copacabana, one of...