Invented Here · Maximizing Your Organization's Internal Growth and Profitability

Invented Here exposes the distinct patterns by which successful companies manage their internal growth - patterns of continually evaluating and applying organizational knowledge. The authors provide a workable strategy for emulating these patterns, arguing that any company can develop the capabilities necessary to evolve from craft work through mass production, process enhancement, mass customization, and beyond. With examples from companies like Beretta, Taco Bell, Dell Computer, Xerox, and Merrill Lynch, Invented Here reveals how managers can determine the best path of change for their companies by regularly assessing their existing knowledge base. Invented Here is a guidebook for building on the advantages you already have in order to create more value. It illustrates how to identify what customers really want, determine which distinctive competencies the company needs, and then drive the transformation to build those capabilities. Finally, the book explores organizational forms beyond mass customization, offering an intriguing view of the future of work and corporate design.