Strategy and Tactics of Pricing, the (2-Downloads) (5th Edition)
- Authors
- Zale, Joseph & Nagle, Thomas & Hogan, John
- Publisher
- Prentice Hall
- Tags
- business
- ISBN
- 9780136106814
- Date
- 1986-10-01T00:00:00+00:00
- Size
- 2.56 MB
- Lang
- en
This is the eBook of the printed book and may not include anymedia, website access codes, or print supplements that may comepackaged with the bound book.A comprehensive and practical, step-by-step guide to pricinganalysis and strategy development.The Strategy and Tactics of Pricing shows readers how to managemarkets strategically–rather than simply calculate pricingbased on product and profit–in order to improve theircompetitiveness and the profitability of their offers.The fifth edition contains a new chapter on price implementationand several updated examples on pricing challenges in today’smarkets.