The Network Effect · A Practical Guide to Making · and Keeping · the Connections That Can Make Your World Go Round

Whether you’re an entrepreneur, a consultant, a jobseeker, in sales or business development, or simply want to move

your career in the right direction, this book walks you

through everything you need to know about connecting with

other people. We can say that with certainty because it’s

been written as an extension of the interactive workshops

that we’ve run for business schools, companies and other

organisations since 2001.

What The Network Effect offers is sound, proven and above all

practical advice underpinned by an explanation of the relevant

concepts. If you understand why something works as well as how,

you have a far better chance of making it work for you. And that,

in the final analysis, is our aim – to turn each and every reader

into a better networker.