Marketing Warfare

Marketing Warfare
Authors
Ries, Al & Trout, Jack
Publisher
McGraw-Hill Education
Tags
test , business
ISBN
9780070527263
Date
1985-01-01T00:00:00+00:00
Size
0.38 MB
Lang
en
Downloaded: 46 times

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."-- Newsweek

"Revolutionary! Surprising!"-- Business Week

" Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."-- USA Today