Growth Hacking With Content Marketing · the Platforms and Networks That Increase Website Traffic
- Authors
- Fishbein, Mike
- Tags
- business
- Date
- 2014-02-18T00:00:00+00:00
- Size
- 1.14 MB
- Lang
- en
So you’ve got a website or blog…now you just need traffic and conversions!
Customer acquisition is one of the biggest challenges of building an online business of any kind. It’s become easier to build a product, but it’s as hard as ever to acquire customers.
You might have the best product ever, but if no one knows about it, no one can use it, and you won't be able to build a business.
The first step of acquiring customers is generating traffic. Traffic is the first step in the process of converting the billions of Internet users into paying customers.
**This book is all about how to drive traffic to your site using content marketing!**
The New Rules of Marketing
There are several emerging technology trends happening right now that make it an amazing time to be a marketer. These trends present both opportunities and challenges.
There are now billions of people using the Internet. And it’s no longer for just the young and rich. It’s used in emerging markets and by old people too!
Not only are people using the Internet, they’re finally starting to get comfortable with buying online. E-commerce penetration of total retail sales in the U.S. was only around eight percent in 2012. There’s still a ton of opportunity for growth!
The cost of building a product and taking it to market has gotten cheaper and easier. What used to take months if not years and millions of dollars now takes weeks (if not less) and thousands of dollars (if not less).
New distribution networks such as Twitter and Facebook give us access to hundreds of millions of potential customers at the click of a mouse. For free.
The Internet is the great equalizer. Anyone with a message or product that people like can and will be found.
Many of the old methods of advertising and customer acquisition are either not performing as well or simply not working. Traditional media buying and advertising is expensive, un-measurable, and less effective than it used to be.
Content marketing, social media marketing, and “growth hacking” are proving to be lean, efficient, and highly effective ways to get traffic and customers!
Enter: Content Marketing
A more efficient and effective way to attract, engage, and convert! This book covers strategies and tactics to attract an audience, engage with them, and convert them to customers
**What you'll learn:**
How to Get More Traffic to Your Website or Blog
How to Boost Your Authority and Build a Following
YouTube Marketing Strategies
How to Increase Website Traffic Using Quora
How to Use a Blog to Market Your Business
Search Engine Optimization (SEO) for Beginners
How to Syndicate your Content on New Platforms and Reach Massive New Audiences
...and more! Click the buy button at the top of the page to get started!