Doing Research in the Real World
- Authors
- Gray, David E.
- Publisher
- Sage Publications Ltd
- ISBN
- 9781446260180
- Date
- 2004-01-01T00:00:00+00:00
- Size
- 15.15 MB
- Lang
- en
The third edition of David Gray's essential textbook is the ideal companion for any student undertaking a research project. It guides you smoothly through the research process from start to finish setting out the skills needed to design and conduct effective research. Clear, articulate and comprehensive the book introduces the reader to the reality of conducting research in the real world. It gives practical advice on how best to select appropriate projects, design strategies, sources and methods and provides the tools needed to collect, analyse and present data.
Applicable to any discipline and firmly rooted in the practicalities of research there are new and exciting chapters on:
- Using SPSS for quantitative data analysis
- Sampling strategies in quantitative and qualitative research
- Approaches to secondary analysis
- Using focus groups
- Ethnography and participant observation
Packed full of learning features and fully supported by an interactive companion website this excellent book enables you to develop your own research. Each chapter contains case studies, student activities and 'top tips' as well as examples taken from actual research projects.
The website includes features such as:
- Podcasts
- Glossary
- Annotated full text-journal articles
- Planning your research project toolkit
- Video introductions to chapters / themes
- Real world data
- Real examples of coding
- Video top tips
- Encyclopaedia entries
Perfect for anyone conducting research across the social sciences, business studies and education this book explores the reality of doing research in the real world.
The Third Edition is available as an interactive ebook. This interactive ebook is available for stand-alone purchase, but it comes FREE when purchasing the paperback version.