The Digital Transformation Playbook · Rethink Your Business for the Digital Age

A practical action plan for businesses seeking to adapt and grow

in today’s digital market.

Rethink your business for the digital age. Every business begun

before the Internet now faces the same challenge: How to transform to compete in a

digital economy? Globally recognized digital expert David L. Rogers argues that digital

transformation is not about updating your technology but about upgrading your strategic

thinking. Based on Rogers’s decade of research and teaching at Columbia Business

School, and his consulting for businesses around the world, The Digital Transformation

Playbook shows how pre-digital-era companies can reinvigorate their game plans and

capture the new opportunities of the digital world. Rogers shows why traditional

businesses need to rethink their underlying assumptions in five domains of

strategy-customers, competition, data, innovation, and value. He reveals how to harness

customer networks, platforms, big data, rapid experimentation, and disruptive business

models -- and how to integrate these into your existing business and organization.

Rogers illustrates every strategy in this playbook with real-world case studies, from

Google to GE, from Airbnb to the New York Times. With practical frameworks and nine

step-by-step planning tools, he distills the lessons of today’s greatest digital

innovators and makes them usable for businesses at any stage. Many books offer advice

for digital start-ups, but The Digital Transformation Playbook is the first complete

treatment of how legacy businesses can transform to thrive in the digital age. It is an

indispensable guide for executives looking to take their firms to the next stage of

profitable growth.

Rethink your business for the digital age.

Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?

Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.

Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy--customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models--and how to integrate these into your existing business and organization.

Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.

Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.--Sree Sreenivasan, Chief Digital Office, The Metropolitan Museum of Art "Accountancy Ireland"