Discovery-Driven Growth
- Authors
- McGrath, Rita Gunther & MacMillan, Ian C.
- Publisher
- Harvard Business School Press
- Tags
- business
- ISBN
- 9781591396857
- Date
- 2009-02-17T00:00:00+00:00
- Size
- 2.92 MB
- Lang
- en
You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth -- and you need to achieve it without takking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk?
About the Authors
Rita Gunther McGrath is Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Dhirubhai Ambani Professor of Entrepreneurship and Innovation at the University of Pennsylvania's Wharton School. They are coauthors of MarketBusters and The Entrepreneurial Mindset.