A Visual Guide to Financial Statements · Overview for Non-Financial Managers and Investors

**Not Rocket Science!**

A company's financial statements simply document the movement of cash and goods and services into and out of the enterprise. That is all financial statements are about. It is no more complicated. Everything else is details. Don't sweat the details. **This 48-page, full color picture book provides an overview understanding of financial statements with no gobbledygook and confusing jargon**. **All necessary numeric structure is explained and all essential vocabulary is defined. No prior accounting knowledge required.**

Understanding financial reporting does not have to be difficult. You have learned all the math required to master financial statements by the end of the fourth grade--mostly addition and subtraction. However, you will need to learn and use specialized accounting vocabulary, which can be confusing. You will also need to understand the structure and appreciate the purpose of the three major numeric statements that describe a company's financial condition. Each paints a different, essential picture--the "three-legged stool" of company reporting.

The I **ncome Statement** ** shows the manufacturing (or service offerings) and selling actions of the company that result in profit or loss during a period of time (called the "period"). The Income Statement gives a very important perspective on the company's performance -- its profitability.

The **Cash Flow Statement** details the movements of cash into and out of the company for the period. You need money to make money. Running out of cash is bad. Duh.

The **Balance Sheet** records at the end of a period, what the company owns and what it owes, including the owners' stake called shareholders' equity.

Financial statements are simply summaries and structured presentations of the various events (business transactions) that affect a company's financial performance. Business transactions are anything that transfers money to or from the company, or transfers goods and services. Transactions can also record future financial obligations that the company may assume, or also rights that the company is granted from others.

If you can follow a recipe or apply for a loan, you can learn accounting. The basics are not difficult. This book will not train you to be an accountant but it should give you the confidence to be able to look at a set of financial statements and make sense of them.