Consumer Behaviour and Advertising Management
- Authors
- Khan, Matin
- Publisher
- Netlibrary Inc.
- Tags
- consumer behaviour and advertising management , the text on consumer behaviour has been amply made clear with case studies. the chapters on advertising , ethical and social issues. they are also illustrated with case studies. , also expand the 5ms of advertising , is addressed primarily to the students pursuing courses in management in universities and students in india. it explains the fundamentals of the subjects and is illustrated with practical examples in indian environment . it covers almost all the topics required to be studied in the field of consumer behaviour and advertising management. it covers the syllabi of iet. , this book , besides dealing with promotional tools
- ISBN
- 9788122425529
- Date
- 2006-06-01T00:00:00+00:00
- Size
- 2.44 MB
- Lang
- en
The book Consumer Behaviour and Advertising Management has been written for the management students of Indian institutions. It clearly explains the fundamentals of the subject and is designed to give an insight to the students with Indian examples. The book is written in simple language so that it can be understood by the students and teachers.
Almost all the topics on consumer behaviour and advertising have been covered in this book. The entire syllabi of the I.E.T. has been covered and the book will be useful for the students. All the factors effecting consumer behaviour and some cases have been dealt in the book. In advertising, besides the promotional tools, five 5 Ms of advertising, ethical and social issues have also been dealt in a comprehensive manner. Both the sections of the book are supplemented with brief examples of cases for the understanding of the students.