[Dummies 01] • Marketing For Dummies · 4th Edition

This new edition of "Marketing For Dummies" will cover the many recent marketing strategies that have evolved in the business world. Some new topics this edition adresses are: Local sourcing, which creates lots of opportunities for local and regional marketingLinking Web visibility to real world traffic and salesVery narrow targeting onlineCommunity marketing--- finding just those people who share your interest and want what you've gotBehavioral marketing---reaching people with what they want how they want itUpdated marketing plans, resources and examples throughout