New World, Inc.

A bold new telling of the founding of America that reveals America's forgotten origins as a business-driven enterprise

American business writer John Butman and British historian and journalist Dr. Simon Targett roll back the clock to reveal that America had been in the making for seventy years before the Mayflower sailed.

And while religion played a role, the driving impulse of the American initiative was commercial. Yes, America was the most ambitious start-up ever attempted.

New World, Inc. is neither a straight history nor a conventional business book. Through the stories of this extraordinary group of pioneers--which have been all but forgotten--Butman and Targett show that the America of today--what it is and what it isn't--was largely created in those years before the Mayflower even set sail.