My Life in Advertising and Scientific Advertising
- Authors
- Hopkins, Claude
- Publisher
- McGraw-Hill Education
- Tags
- business , biography , psychology
- ISBN
- 9780071784801
- Date
- 1966-02-01T00:00:00+00:00
- Size
- 0.30 MB
- Lang
- en
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.