The Customer Culture Imperative · A Leader's Guide to Driving Superior Performance
- Authors
- Brown, Linden & Brown, Christopher
- Publisher
- McGraw-Hill Education
- Tags
- business
- ISBN
- 9780071819824
- Date
- 2013-12-06T00:00:00+00:00
- Size
- 1.34 MB
- Lang
- en
What do Toyota, Apple, and Zappos have in common? CUSTOMER-CENTRIC CULTURE And now, with this research-based method, you can replicate their success with "your" business
Based on more than 60 studies and the authors' three-year proprietary research project with more than 100 companies, "The Customer Culture Imperative" demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization.
Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc. Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.