[Dummies 01] • LinkedIn For Dummies · 4th Edition

**Build your network, find a job, and been seen as a thought leader** LinkedIn is your number-one personal branding tool, and this friendly guide shows you how to harness it to build connections and relationships--and stand out in the world's largest professional network. *LinkedIn For Dummies* walks you step by step through creating an eye-catching profile and demonstrates how to successfully expand your reach by connecting with colleagues, customers, and like-minded individuals from around the globe. Plus, you'll discover how to become a thought leader by publishing your cutting-edge research on LinkedIn's native publishing network, Pulse, and interact with your connections through updates.

Connections have never been more vital to a successful career, and this new edition of *LinkedIn For Dummies* is here to make sure you don't miss out on your next big opportunity! From keeping track of your LinkedIn activities and writing and requesting recommendations to finding a job and using LinkedIn to cultivate sales leads, this friendly guide is the missing piece you've been waiting for to take your career from good to great--all with the click of a few buttons.

Create a LinkedIn profile that showcases your skills and attracts contacts

Find and connect with colleagues and industry leaders

Understand LinkedIn etiquette and best practices

Use LinkedIn to find a job, develop sales leads, and market your services

Don't be left out--link up with this fully updated introduction to the Internet's hottest professional networking tool.