Bullets With Bite · Learn to Create Mouthwatering Word Nuggets

Turn Words into Money with Juicy, Flavorful Copy

Get a delicious return on investment from your marketing pieces after you apply the tips in this concentrated guide to writing captivating bullet points.

Most world-class copywriters have mastered the art of listing irresistible little tempters that arouse curiosity and desire. But rarely has that art been analyzed into useful guidelines and suggestions.

Bullets With Bite, by copywriting gourmet Marcia Yudkin, helps you craft appetizing bullets for any kind of sales piece - brochures, print ads, web copy, direct mail, catalogs, etc.

Learn how to:

Turn raw ideas into delectable, bite-sized morsels

Inject vivid personality into factual data

Add intrigue, punch and oomph

Create aching suspense and desire

Dramatize anything straightforward

Make reading an activity to savor

Use 76 compositional techniques that make readers hungry to buy

Select 14 ingredients that produce a high-class or low-class, formal or informal flavor

Avoid poisonous content pitfalls

Understand effective formatting options

Edit for a consistent and appropriate tone

Trigger excitement, involvement and orders

Along with every technique are one, two or three scrumptious examples.

Reading this ebook is like visiting a dim sum establishment where more and more luscious looking treats keep wheeling by. You'll gorge yourself and emerge a far more capable writer.