TOUGH MAN, TENDER CHICKEN · Business and Life Lessons From Frank Perdue

This is the story of how Frank Perdue built his chicken and grain company from a father and son operation to an international company that today employs 19,000 people and sells to more than 100 countries. The general public, and in particular, the millions who knew him in their living rooms through the folksy ads that made him the number one marketer in the country, will enjoy knowing what this entertaining and brilliant man was really like. Business school students, entrepreneurs, marketers, and business people in general will find the stories inspirational. The story is told by his wife, who as a professional writer with a degree in management, recorded his decisions and theories during their marriage.