BRAND Sense
- Authors
- Lindstrom, Martin
- Publisher
- Free Press
- Tags
- business , psychology , adult
- ISBN
- 9780743267847
- Date
- 2005-02-10T00:00:00+00:00
- Size
- 1.27 MB
- Lang
- en
Draws on a large-scale study of how the five senses impact brand creation to outline the author's six-step program for twenty-first-century sensory branding, citing the examples of such companies as Cadillac, Disney, and Louis Vuitton to explain how to es
Title: Brand Sense
Author: Lindstrom, Martin/ Kotler, Philip (FRW)
Publisher: Simon Schuster
Publication Date: 2005/02/01
Number of Pages: 237
Binding Type: HARDCOVER
Library of Congress:2004056438