Brand Failures · The Truth About the 100 Biggest Branding Mistakes of All Time
- Authors
- Haig, Matt
- Publisher
- Kogan Page
- Tags
- industries , reference , brand choice , brand loyalty , media & communications , business & economics , advertising & promotion , business , marketing , branding (marketing) , production & operations management , sales & selling , consumer guides , management
- ISBN
- 9780749463007
- Date
- 2003-01-01T00:00:00+00:00
- Size
- 0.27 MB
- Lang
- en
***Brand Failures* **is the classic book by Matt Haig, updated to examine the world's top 100 spectacular brand disasters, from Enron and Pan Am to smokeless cigarettes and Bic underwear.