White Space Is Not Your Enemy

Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web.

This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include:

The basics of effective design that communicates its intended message

Pre-design planning

13 Layout Sins to avoid

Basic typography

Working with color

Storyboarding for video, Web, and presentions

Information graphics

Mini Art School--all the basics in one chapter

* Outputting your work