[Time-Lost 01] • The Treasure of Atlantis

It began in November 1910 as The New Magazine, became New Story in August 1911, and experienced one more title change--to All Around--in December 1915, before combining with another Street Smith pulp, People's Magazine, in April 1917.

New Story was an exciting and robust magazine. In 1913 it succeeded in obtaining the second novel of the immensely popular Tarzan series by Edgar Rice Burroughs--in direct competition with The All-Story (the Munsey magazine that had published "Tarzan of the Apes" in October 1912). "The Return of Tarzan" was published as a seven-part serial beginning in June 1913. A month after it had ended, another Burroughs' serial, historical and heroic, "The Outlaw of Torn," began in the January 1914 issue. It was in good company, for the popular English novelist H. Rider Haggard was represented with "Allan and the Holy Flower" at the same time.

By the time the title had changed to All Around in December of 1915, the magazine was basically one of fantastic and swashbuckling adventure, and it is easy to believe that the and startling success by Edgar Rice Burroughs beginning in 1912 was influential in the pattern of stories adopted by the magazine. Indeed, Burroughs was represented in the February 1916 issue with "Beyond Thirty," a fantastic which loomed as near-unobtainable for a period approaching fifty years.