Models for Innovation Diffusion
- Authors
- Mahajan, Vijay & Peterson, Robert A.
- Publisher
- Sage Publications, Inc
- Tags
- test
- ISBN
- 9780803921368
- Date
- 1985-05-01T00:00:00+00:00
- Size
- 0.47 MB
- Lang
- en
Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.