Models for Innovation Diffusion

Models for Innovation Diffusion
Authors
Mahajan, Vijay & Peterson, Robert A.
Publisher
Sage Publications, Inc
Tags
test
ISBN
9780803921368
Date
1985-05-01T00:00:00+00:00
Size
0.47 MB
Lang
en
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Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.