Creative Management of Complex Systems

Entrepreneurship plays a central role in any society because it generates public economic benefits that are often larger than the private profits obtained by the entrepreneurs themselves. Entrepreneurship creates jobs, improves promotes productivity and socio-economic development. These benefits are even greater if the links between creativity and the entrepreneurial spirit are strong. Recently, the United Nations recognized the emergence of a new paradigm in which entrepreneurship, creativity and innovation are key drivers of the global economy. It is understood that the creative entrepreneur will be successful, creative businesses will be more successful; a creative industry will have higher growth... How many of these assumptions are validated in reality? Are traditional economic and operational performance criteria sufficient to assess creativity? What management tools and governance methods are the most appropriate? This book answers these questions based on numerous practical examples and solid theoretical references.