Tell to Win · Connect, Persuade, and Triumph With the Hidden Power of Story

Today everyone - whether they know it or not - is in the "emotional transportation" business. More and more, success is won by creating compelling stories that havethe power to move partners, shareholders, customers, and employees to action. Simply put, if you can't tell it, you can't sell it. And this book tells you how to do both.

Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that "purposeful "stories - those created with aspecific mission in mind - are absolutely essential in persuading others to support a vision, dream or cause.

Peter Guber, whose executive and entrepreneurial accomplishments have made him a success inmultiple" "industries, has long relied on "purposeful story telling" to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as anentertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals.

In" Tell to Win, "Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls toaction. Among his techniques:

Capture your audience's attention first, fast and foremost

Motivate your listeners by demonstratingauthenticity

Build your "tell" around "what's in it for them"

Change passive listeners into activeparticipants

*Use "state-of-the-heart" technology online and offline to make sure audience commitment remainsstrong

To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of"voices" - master tellers with whom he's shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, "Mission to Mars" scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra.

After listening to thisextraordinary mix of voices, you'll know how to craft, deliver -- and own - a story that is truly compelling, one capable of turning others into viral advocates for yourgoal. "From the Hardcover edition."