Visual Marketing · 99 Proven Ways for Small Businesses to Market With Images and Design
- Authors
- Langton, David & Campbell, Anita
- Publisher
- Wiley
- Tags
- business
- ISBN
- 9781118035672
- Date
- 2011-09-27T00:00:00+00:00
- Size
- 4.41 MB
- Lang
- en
**Effective creative strategies and campaigns for business owners or marketers** Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative "stunts." This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually.
Through case studies, photos, and illustrations, *Visual Marketing* displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways.
Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps With *Visual Marketing,* you'll discover 99 powerful strategies for capturing the attention of your potential customers.