Markets of One · Creating Customer-Unique Value Through Mass Customization
- Authors
- Gilmore, James H. & Pine, B. Joseph II
- Publisher
- Harvard Business Review Press
- Tags
- test
- ISBN
- 9781578512386
- Date
- 2000-02-01T00:00:00+00:00
- Size
- 0.51 MB
- Lang
- en
Through this collection of ten articles from "Harvard Business Review, " the editors show how companies are increasingly customizing their offerings to meet the unique needs of individual customers, resulting in a shift from mass markets to markets of one.