Trump

From the most visible and self-confident person in business

comes invaluable, hard-hitting advice he elicited

from people who have succeeded in everything from

Fortune 500 companies to family-owned businesses.

Donald Trump is the boss, at least on NBC's The

Apprentice, and if you don't want to hear the

boss say, "you're fired!," you need to know how

to succeed. And who better to tell you than those who

have done it themselves?

Trump asked many of the brightest, most successful

businesspeople he knows-and some he doesn't

know-to answer this question: What's the best business

advice you've ever received? The resulting answers

comprise a body of wisdom and wit that cuts to the

core secrets of business success. Trump solicited guidance

from executives at companies large and small,

from well-known icons such as Staples, American

Airlines,Verizon, and Lillian Vernon to family-run operations

like Orleans Homebuilders.

The entries range from entreaties expressed in a few

words to intriguing vignettes or lists of guiding principles.

All are illuminating, instructive, and insightful,

often discussing tenets and values that too frequently

are forgotten amid the everyday details and demands of

running any business.