The Lead Generation Handbook · How to Generate All the Sales Leads You'll Ever Need Quickly, Easily, and Inexpensively

All businesses need sales. But you can't get sales without getting leads first. This is a comprehensive guide to how to use multiple marketing techniques to generate sales leads every way imaginable

Filled with samples, forms, worksheets, and other ready-to-use tools, the book covers: direct mail (letters, postcards, entire packages, and more)

-- telemarketing

-- inquiry advertising

-- publicity and public relations

-- seminars and presentations

-- trade shows

-- the Internet

-- CD-ROMs, and more. Robert Bly explains how to design a lead-generation campaign, create an "irresistible" offer, monitor and measure results, and turn leads into sales