So, You Want to Start a Business? · 8 Steps to Take Before Making the Leap

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Build the Successful Company You’ve Always Wanted to Own! Avoid the 8 disastrous operational mistakes that kill new businesses Walk step-by-step through the entire process of building a winning business Master 55 amazingly simple rules of business success For every entrepreneur and potential entrepreneur...no previous business experience necessary! *Launch the winning business you’ve always wanted…or make more money in the business you’ve already started!* More than 5,000,000 new businesses are started each year…but 70% of them will fail. Now, two renowned experts on entrepreneurship identify the 8 “killer mistakes” that cause most business failures–and give you the knowledge, tools, and hands-on advice to avoid them, so you can build a business that *thrives*.   Unlike other books on entrepreneurship, this book focuses on the crucial operational issues associated with consistent profitability. You’ll learn how to identify the right opportunities and customers; design winning products and services; set the right prices; overcome customer inertia; avoid common day-to-day management mistakes; find and keep good employees; and finally, smoothly manage growth.   Throughout, the authors draw on real life entrepreneurial experiences, case studies, and leading-edge research. There’s nothing theoretical here: This is fast-paced, 100% practical advice you can use to make your business dreams and goals come true–starting *right now*.   What really makes a successful entrepreneur? *What they do, how they act...and how to find your best path to business success*   Get the 3 “Ws” right from the start What *will you sell,* who *will buy it–and* why *will they buy it?*   55 simple, indispensable rules for success *What you must know about customers, competitors, and your employees*   The art and science of managing people, operations, and growth *Create processes, set priorities, maximize quality, measure people–* and improve every day