The Public Relations Handbook

To be a successful public relationsprofessional, its no longer enough tobe great at writing press releases andestablishing media contacts. You mustalso expertly navigate the digital worldand be prepared to dovetail your skillswith those of other professionals.The Public Relations Handbook is a comprehensive and invaluable guide for public relations practitioners in the 2020s and beyond, covering the multitude of skills needed in the current environment, including: Supporting a companys marketing and sales Leveraging social media Managing government relations Working with the media effectively Communicating with the investment community Supporting top management in the event of a crisis...