Patriarchen

Of creative ideas and great deeds ten men who changed the world They pegged their whole lives on a single idea, realised it through sheer strength of will, and founded thriving businesses. Ten men of the 19th century, all inventors, pioneers and creative problem solvers, who significantly affected the world economy into the 20th century. Using material discovered in his in-depth research, the Swiss writer Alex Capus elegantly traces the life stories of these men. In 1886, mill owner Julius Maggi, who for years experimented with quickly prepared health foods, came up with a recipe for bouillon extract. To this day the recipe, unchanged and confidential, is known throughout the world as Maggi Wrze. Alex Capus follows the career of Julius Maggi from his beginning as a tirelessly working businessman up to his final years. Capus describes how the German Heinrich Nestle became the Swiss Henri Nestl, and how a pair of chic Parisian womens boots that Carl Franz Bally brought his wife in 1850 were the impetus for building the worlds largest shoe factory. The drug manufacturer Fritz Hoffmann-La Roche and the confectioner Rudolph Lindt all of them were impetuous, persistent and cosmopolitan. With a keen instinct for impending changes and innovation, they devoted their lives to a single idea and did not become discouraged by years of failure. They accepted no limits governmental, social or moral and never allowed themselves to be unduly influenced by politics, religion, or family. He writes subtly, wittily, and clearly, moving dextrously between personal circumstances, social conditions, business ventures and human adventures. What results is the panorama of an epoch in which freedom, curiosity andcourage triumphed over subjection, restriction, and timidity. Press Alex Capus possesses a wonderful dual talent: he not only researches accurately and in-depth, but he can also write incredibly well. Under his pen, dry biographical facts become people of flesh and blood. With quick yet precise strokes, he encapsulates in but a few paragraphs whole life stories and fates. Hessischer Rundfunk Alex Capus is a superior storyteller. Frankfurter Allgemeine Sonntagszeitung Alex Capus is a wonderful writer for whom the world is something to read and everything has a story. Wherever Capus follows a clue, he finds something of significance, and then in a light and elegant manner, he relates his discovery to us. Sddeutsche Zeitung Capus is a very shrewd writer. One can read his book on Stevenson with pleasure and profit, even without needing to follow his thematic speculations. Neue Zrcher Zeitung What is typical Swiss? Alpenhorns, chocolate, Max Frisch, Friedrich Drrenmatt, and of course Alex Capus Buchkultur Wien Author Alex Capus, born in 1961 in France, studied history and philosophy in Basel. Today he is a journalist and author. Thus far he has had seven books published, all of them receiving high critical praise. Most recently published by Knaus is Travelling by the Light of the Stars Reisen im Licht der Sterne].