Operation · Catspaw · A Gamer's Universe Story

Successful implementation of any corporate strategy will ultimately depend on a clear identification of the target market and its requirements. The focus of this text is on those issues concerned with the management of the processes associated with the delivery or provision of a service. The text has been written with both the practising service operations manager and students on undergraduate, postgraduate and post-experience programmes in mind. It is appropriate for courses on business studies and management which cover the service sector including the professions (for example legal, accountancy and medical) and the public sector. Worked examples and end of chapter references are included together with suggested seminar discussion points and exercises.