Introduction to Information-Based High-Tech Services

Whether your company is a high technology manufacturer, consulting firm, or information provider, the key to differentiating your company from your competitors may have more to do with the quality and delivery of services than most any other factor. This new book provides new insights into the evolving role of "service" in high technology companies and shows managers how marketing performance can be improved dramatically by designing services that are in line with customer needs and expectations. "Introduction to Information-Based High-Tech Services" provides you with an in-depth analysis of the three critical success factors for high technology service businesses and examines effective marketing strategies for both consumer and corporate markets. Using this insightful book, you'll discover how to...

Understand the needs of high technology customers

Attract new clients and build customer loyalty

Design and monitor first-quality services

Organize and manage human resources for peak service performance

Develop effective competitive, pricing and distribution strategies