The Copywriter's Handbook · 3rd Edition · A Step-By-Step Guide to Writing Copy That Sells

- Authors
- Bly, Robert W.
- Publisher
- Holt Paperbacks
- Tags
- writing , business
- ISBN
- 9780805078046
- Date
- 1985-01-01T00:00:00+00:00
- Size
- 0.45 MB
- Lang
- en
**The classic guide to copywriting, now in an entirely updated third edition**
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products.
Among the tips revealed are
• eight headlines that work--and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message
is opened
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, *The Copywriter's Handbook* remains the ultimate guide for people who write or work with copy.
"I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy