The Copywriter's Handbook · 3rd Edition · A Step-By-Step Guide to Writing Copy That Sells

The Copywriter's Handbook · 3rd Edition · A Step-By-Step Guide to Writing Copy That Sells
Authors
Bly, Robert W.
Publisher
Holt Paperbacks
Tags
writing , business
ISBN
9780805078046
Date
1985-01-01T00:00:00+00:00
Size
0.45 MB
Lang
en
Downloaded: 70 times

**The classic guide to copywriting, now in an entirely updated third edition**

This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products.

Among the tips revealed are

• eight headlines that work--and how to use them

• eleven ways to make your copy more readable

• fifteen ways to open a sales letter

• the nine characteristics of successful print ads

• how to build a successful freelance copywriting practice

• fifteen techniques to ensure your e-mail marketing message

is opened

This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, *The Copywriter's Handbook* remains the ultimate guide for people who write or work with copy.

"I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy