Contents

List of Figures and Tables

Preface

Acknowledgments

Introduction

PART I: STRATEGIC CONTROL IN A SINGLE MARKET CONTEXT

1 Understanding Strategic Control Points (“The Stick”)

2 How to Spot Strategic Control Points: A Process for Identifying Them in Your Market

PART II: EXTENDING STRATEGIC CONTROL TO MULTIPLE MARKETS

3 The Competitive Ecosystem and the Visual Value Map

4 On the Outside Looking In: What Happens When Someone Else Owns a Strategic Control Point?

5 What Can Go Wrong When You Own a Point of Strategic Control? The Concept of Blowback to the Core

PART III: THE CARROT AND THE STICK: STRATEGIES FOR TODAY’S INTERCONNECTED ENVIRONMENT

6 The Concept of Aligning Incentives (“The Carrot”)

7 Why Utilizing the “Carrot” and the “Stick” Matters and What to Do about It

8 Game Theory, Signaling, and the Strategic Use of Information

Index