PART

2

PLAN

CHAPTER 6     Choose Your Target

                        Defining Your Market

CHAPTER 7     If You Build It, Will They Come?

                        Conducting Market Research

CHAPTER 8     The Name Game

                        Naming Your Business

CHAPTER 9     Make It Legal

                        Choosing a Business Structure

CHAPTER 10   Plan of Attack

                        Creating a Winning Business Plan

CHAPTER 11   Call in the Pros

                        Hiring a Lawyer and an Accountant