CONTENTS
Taking the Plunge: Get Ready to Be an Entrepreneur
Good Idea! How Do I Know If I Have a Great Idea for a Business?
Good Timing: Should You Launch Your Business Part or Full Time?
Build It or Buy It? Starting a Business vs. Buying One
Choose Your Target: Defining Your Market
If You Build It, Will They Come? Conducting Market Research
The Name Game: Naming Your Business
Make It Legal: Choosing a Business Structure
Plan of Attack: Creating a Winning Business Plan
Call in the Pros: Hiring a Lawyer and an Accountant
All in the Family: Financing Starts with Yourself and Friends and Relatives
Nothing Ventured, Nothing Gained: How to Find and Attract Investors
Looking for Loans: The Ins and Outs of Debt Financing
Fed Funds: How to Get Government Loans
What’s Your Deal? Negotiating Successfully by Cliff Ennico
Site Seeking: Choosing a Location for Your Business
Looking Good: Creating a Professional Image
Stock Answers: The Lowdown on Inventory
It’s in the Mail: Setting Up Mailing Systems
Charging Ahead: Offering Your Customers Credit
Cover Your Assets: Getting Business Insurance
Staff Smarts: Hiring Employees
Perk Up: Setting Employee Policies and Benefits
Buyer’s Guide: Business Equipment Basics
Business 24/7: Using Technology to Boost Your Productivity
Net Works: Building Your Company Website
Keep in Touch: Using Technology to Stay Connected
Marketing Genius: Advertising and Marketing Your Business
Talking Points: How to Promote Your Business
Sell It! Effective Selling Techniques
Now Serving: Offering Superior Customer Service
Net Sales: Online Advertising and Marketing
Social Studies: Social Media Marketing
Can You Relate? Social Media Networking
Keeping Score: The Basics of Bookkeeping by J. Tol Broome Jr.
Making a Statement: How to Create Financial Statements by J. Tol Broome Jr.
On the Money: Effectively Managing Your Finances by J. Tol Broome Jr.
Tax Talk: What You Need to Know about Your Taxes With Insights from Mark J. Kohler