CONTENTS

ADVANCE PRAISE FOR THE REDUCETARIAN SOLUTION

TITLE PAGE

COPYRIGHT

FOREWORD BY MARK BITTMAN

INTRODUCTION BY BRIAN KATEMAN

MIND

THE BIZARRE FORCES THAT DRIVE PEOPLE TO EAT TOO MUCH MEAT David Robinson Simon

THE ELEMENT OF SURPRISE Tania Luna

A LITTLE LESS LONELY IN MY CORNER OF THE WORLD Joanna Zelman

CANNIBALISM IS NATURAL TOO Richard Wrangham

ON WHERE AND HOW TO DRAW THE LINE Dale Peterson

TRICKED! Seth Godin

LESS MEAT; MORE DOUGH Paul Shapiro

A NUDGE IN THE RIGHT DIRECTION Per Espen Stoknes and Bradley Swain

THE FUTURE OF FOOD Josh Balk

THE MORAL ARC OF ANIMAL RIGHTS Michael Shermer

HE WON’T REDUCE HIS MEAT EATING! Susan Page

BEYOND CARNISM Melanie Joy

SIMPLE STRATEGIES FOR SUCCESS Terra Wellington

WHY WE CRAVE MEAT IN THE FIRST PLACE Marta Zaraska

THE PORNOGRAPHY AND SEXUAL POLITICS OF EATING MEAT Carol J. Adams

THE INNER LIVES OF FARMED ANIMALS Jacy Reese and Peter Singer

BUDDHISM AND BUTCHERY David Barash

DEVIANT EATS: LEARNING FROM MISFITS Alexa Clay

FROM MRES TO MCRIBS: MILITARY INFLUENCE ON AMERICAN MEATEATING Anastacia Marx de Salcedo

GOING “COLD TOFU” Marc Bekoff

CHRISTIANITY’S COMPLICATED RELATIONSHIP TO FOOD Karen Swallow Prior

TECHNICOLOR MEATSCAPES: WELCOME TO A POST-ANIMAL BIOECONOMY Meera Zassenhaus

EFFECTIVE REDUCETARIANISM William MacAskill

YOU CAN DO ANYTHING! Myq Kaplan

AN ANTHROPOLOGICAL SURVEY OF CARNIVORY AND MORALITY Avi Tuschman

THE POWER OF FILM TO EXPOSE THE MEAT INDUSTRY AND CHANGE LIVES Mark Devries

THREE MENTAL HACKS TO HELP YOU BE A REDUCETARIAN Nick Cooney

TURNING TO TECHNOLOGY: MEAT AND ARTIFICIAL INTELLIGENCE Stuart Armstrong

BODY

HOW MUCH MEAT ARE WE DESIGNED TO EAT? Chris Stringer and Brenna Hassett

LISTEN TO YOUR BODY Elise Museles

YOU ARE WHAT YOUR MICROBES EAT Alanna Collen

HOW TO SATISFY YOUNG FUSSY EATERS Ginny Messina

THE MEAT LOBBY, THE POLITICIANS, AND U.S. NUTRITION Jeffrey Sachs

FROM COMPULSIVE EATING TO CONSCIOUS EATING Victoria Moran

THE CHALLENGE OF FEEDING LESS MEAT TO DOGS AND CATS Pete Wedderburn

WHAT CHAMPION ATHLETES EAT TO STAY ON TOP OF THEIR GAME Gene Baur

THE OMEGA-3 PARADOX: HOW WE BECAME DEFICIENT IN THE MOST ABUNDANT FAT ON THE PLANET Susan Allport

HOW TO LIVE LONG AND DIE WELL Gene Stone

FALL IN LOVE WITH PLANTS Sharon Palmer

FOOD, REPRODUCTION, AND THE EVOLUTION OF THE HUMAN BODY David Bainbridge

SEEKING THE OPTIMAL DIET TO MAXIMIZE DISEASE REVERSAL AND LONGEVITY Joel Fuhrman

A DEADLY GAME OF TELEPHONE: FROM THE RESEARCH LAB TO YOUR FACEBOOK FEED Howard Jacobson

BUILDING YOUR BODY WITH PLANTS Robert Cheeke

HUMAN HEALTH AND THE MYTHOLOGY OF MEAT David L. Katz

MEATLESS MONDAY: ONE DAY A WEEK, CUT OUT MEAT Sid Lerner

IT’S TIME TO EAT! Lindsay Nixon

ANTIBIOTIC RESISTANCE AT THE MEAT COUNTER Lance B. Price

WISDOM FROM MARGARET MEAD Bee Wilson

FARM TO SCHOOL AND SALAD BARS: GETTING KIDS EATING MORE FRUIT AND VEGGIES! Ann Cooper

PLANET

ROLL YOUR OWN: WEEKDAY VEGETARIAN Graham Hill

MEAT IS PRECIOUS Bill McKibben

LESS MEAT TAKES A BITE OUT OF GLOBAL HUNGER Dawn Moncrief

WHEN A GLOBAL CATASTROPHE STRIKES David Denkenberger

AN UNCERTAIN PHOSPHORUS FUTURE Will Brownlie

TIPPING THE ENERGY SCALES Dale Jamieson

REPLENISHING A THIRSTY PLANET Wendy Pabich

THE HUMANE MEAT MYTH James McWilliams

FOOD FROM THE SEA Nancy Knowlton

THE NITROGEN STORY Mark A. Sutton and Clare M. Howard

THE FALSE DICHOTOMY OF LIVING WELL AND LIVING GENTLY Naomi Oreskes

THROUGH ALIEN EYES Nigel Henbest and Heather Couper

GLOBAL MEGA-TRENDS AND THE ROLE OF THE FOOD BUSINESS Andrew Winston

FEEDING THE WORLD AND MAKING ROOM FOR ALL SPECIES Emma Marris

IT’S ABOUT MUCH MORE THAN MEAT Joan Dye Gussow

INSECTS. THEY’RE WHAT’S FOR DINNER. Daniella Martin

MAKING THE INVISIBLE VISIBLE: EXPLOITATION OF LIVESTOCK WORKERS SUPPORTS THE MEAT INDUSTRY Molly Anderson

HELP SAVE THE PLANET: TAKE THE ½ CO2E CHALLENGE! Oscar E. Fernandez

THE FOOD DESERT PHENOMENON Hillary Shaw

THE GLOBAL MAP OF WHO EATS TOO MUCH MEAT Benjamin Hennig and Danny Dorling

PERISHING POSSESSIONS Tristram Stuart

GROWING FOOD IN A COMMUNITY GARDEN Karen Washington

HOW LANGUAGE, FOOD, AND IDENTITY INTERSECT Samuel Boerboom

RECIPES BY PAT CROCKER

NOTES

ACKNOWLEDGMENTS

INDEX

ABOUT THE EDITOR