Chapter 1: The Workings of Facebook Marketing, Guerrilla Style
Attitudes of Guerrilla Facebook Marketers
Facebook is fastest growing social media tool — ever
Frequent opportunities to connect with customers
Why engaging a young audience is useful
The multiplier effect of “Like”
Plenty of choice for users, plenty of work for marketers
Introducing . . . Analytic Tools
Chapter 3: Rules of Engagement
Permission marketing vs. interruption marketing
Rule #1: “Permission to make contact, Sir”
Rule #3: Identify what motivates fans to connect
Rule #4: Follow the linear process of engagement
Rule #5: The sale is no longer the end point
Rule #6: Fans cannot and should not be treated equally
Chapter 4: From Ads to Apps: 25 Facebook-Specific Guerrilla Marketing Weapons
Weapon #7: Call-To-Action Buttons
Weapon #9: The Discussion Board Tab
Weapon #11: The Events Sharing and Invitations Tab
Weapon #12: The Questions & Polls Tab
Weapon #13: The Photos and Videos Sharing Tab
Weapon #18: Moderating Forums on Facebook
Weapon #21: Facebook Analytics
Weapon #23: Facebook Sponsored Stories
Weapon #24: Managing Friends and Fans
Chapter 5: Commence Battle Plan
Seven Elements for a Seven-Sentence Guerrilla marketing plan
Chapter 6: Dollars and Cents: Making sense of Guerrilla ROI
Techniques to help you keep track
Chapter 7 The Faceoff: Where do we go from here?