Notes

Introduction

1. Dell H. Hymes, “Introduction,” in The Use of Computers in Anthropology, ed. Dell H. Hymes (The Hague: Mouton, 1965), 29–30. Emphasis in original.

2. United States Securities and Exchange Commission, Form S-1 Registration Statement for Pinterest, Inc., March 22, 2019, https://www.sec.gov/Archives/edgar/data/1506293/000119312519083544/d674330ds1.htm.

3. “About,” Meetup, accessed August 12, 2019, https://www.meetup.com/about/.

4. This feature was first introduced in Apple’s iPhone 7 in 2016. However, even earlier some mobile apps and services, such as Google Photos, were already offering object detection in photos on mobile phones.

5. Cultural Analytics Lab, “About,” accessed February 28, 2020, http://lab.culturalanalytics.info/p/about.html.

6. Cultural Analytics: Computational Approaches to the Study of Culture, symposium at the University of Chicago, Chicago, May 22–23, 2019, http://neubauercollegium.uchicago.edu/events/uc/cultural_analytics/; Cultural Analytics 2017, symposium at Notre Dame University Notre Dame, May 26–27, 2017, https://sites.google.com/nd.edu/ca2017.

7. “Culture Analytics program,” Institute for Pure and Applied Mathematics (IPAM), UCLA, March 7–June 10, 2016, http://www.ipam.ucla.edu/programs/long-programs/culture-analytics/.

8. “About,” Journal of Cultural Analytics, accessed July 23, 2019, http://culturalanalytics.org/about/.

9. “Articles,” Journal of Cultural Analytics, accessed October 1, 2019, https://culturalanalytics.org/category/articles/.

10. Digital Humanities 2019 Conference, Utrecht, Netherlands, July 9–12, 2019, https://dh2019.adho.org.

11. Erik Malcolm Champion, “Digital Humanities Is Text Heavy, Visualization Light, and Simulation Poor,” Digital Scholarship in the Humanities 32, s1 (2017): 25–32.

12. Miriam Redi, Frank Z. Liu, and Neil O’Hare, “Bridging the Aesthetic Gap: The Wild Beauty of Web Imagery,” in Proceedings of the 2017 ACM International Conference on Multimedia Retrieval, (New York: ACM, 2017), 242–250.

13. Clarifai reported being able to detect eleven thousand types of objects reliably in 2017. See Clarifai, “Models,” accessed October 13, 2017, https://www.clarifai.com/models.

14. Douglas Engelbart, “Augmenting Human Intellect: A Conceptual Framework,” SRI Project no. 3578, October 1962, http://dougengelbart.org/content/view/138.

15. David Moats and Nick Seaver, “‘You Social Scientists Love Mind Games’: Experimenting in the ‘Divide’ between Data Science and Critical Algorithm Studies,” Big Data & Society 6, no. 1, (2019), https://doi.org/10.1177/2053951719833404; Andrew Iliadis and Federica Russo, “Critical Data Studies: An Introduction,” Big Data & Society 3, no. 2 (2016), https://doi.org/10.1177/2053951716674238.

16. Jean-Baptiste Michel et al., “Quantitative Analysis of Culture Using Millions of Digitized Books,” Science 331, no. 6014 (2011): 176–182, https://doi.org/10.1126/science.1199644.

17. Adelheid Heftberger, Digital Humanities and Film Studies: Visualising Dziga Vertov’s Work (Basel: Springer, 2018).

18. Karin van Es and Mirko Tobias Schäfer, eds., The Datafied Society. Studying Culture through Data (Amsterdam: Amsterdam University Press, 2017), https://oapen.org/search?identifier=624771.

19. Eli Pariser, The Filter Bubble: What the Internet Is Hiding from You (New York: Penguin Press, 2011).

20. Chris Anderson, “The Long Tail,” Wired, October 1, 2004, https://www.wired.com/2004/10/tail/; Erik Brynjolfsson, Yu Jeffrey Hu, and Michael D. Smith, “The Longer Tail: The Changing Shape of Amazon’s Sales Distribution Curve,” September 22, 2010, https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1679991.

21. “On Broadway,” 2014; http://on-broadway.nyc/; “Inequaligram,” 2016, http://inequaligram.net/.

22. “How I Edit My Instagram” (search results), YouTube, accessed January 15, 2016, https://www.youtube.com/results?search_query=%22how+i+edit+my+instagram%22.

23. Lev Manovich, Software Takes Command, rev. ed. (London: Bloomsbury Academic, 2013). An earlier version was released under a Creative Commons license in 2007, 15; italics in original.

24. Lev Manovich, AI Aesthetics (Moscow: Strelka Press, 2018).

25. Lev Manovich, “Teaching,” accessed September 20, 2019, http://manovich.net/index.php/teaching.

1 From New Media to More Media

1. Gustav Theodor Fechner, Elements of Psychophysics (New York: Holt, Rinehart & Winston, 1966); L. L. Thurstone, “The Vectors of Mind,” Psychological Review 41 (1934): 1–32; Jacob Levy Moreno, Who Shall Survive? A New Approach to the Problem of Human Interrelations (Washington, DC: Nervous and Mental Disease Publ. Co, 1934).

2. The later version of this text was published as Lev Manovich, “Cultural Analytics: Visualizing Cultural Patterns in the Era of ‘More Media,’” Domus 923 (March 2009), http://manovich.net/index.php/projects/cultural-analytics-visualizing-cultural-patterns.

3. International Conference on Weblogs and Social Media (ICWSM) 2017, “Previous Conferences,” accessed October 11, 2017, https://icwsm.org/2019/contact/previous-conferences/.

4. International Conference on Weblogs and Social Media (ICWSM) 2019, accessed October 11, 2017, https://icwsm.org/2007/.

5. “How Many Online Forums Are in Existence?,” Quora, accessed October 11, 2017, https://www.quora.com/How-many-online-forums-are-in-existence.

6. “How Many People Use Quora?,” Quora, accessed October 11, 2017, https://www.quora.com/How-many-people-use-Quora-7?redirected_qid=12824.

7. “Academia: About,” accessed February 7, 2020, https://www.academia.edu/about.

8. WGSN, “Fashion,” accessed October 11, 2017, https://www.wgsn.com/en/products/fashion/.

9. WGSN, “About WGSN,” accessed October 11, 2017, https://www.wgsn.com/en/wgsn/#!/page/our-services.

10. Fern Seto, “How Does Trend Forecasting Really Work?,” Highsnobiety, April 5, 2017, https://www.highsnobiety.com/2017/04/05/trend-forecasting-how-to/.

11. Uma Karmarkar and Hilke Plassmann, “Consumer Neuroscience: Past, Present, and Future,” Organizational Research Methods 22, no. 1 (2019): 174–195.

12. Behance, “Year in Review—2015,” accessed July 5, 2016, http://www.behance.net/yearinreview.

13. Jesse Alpert and Nissan Hajaj, “We Knew the Web Was Big . . . ,” Google Official Blog, July 25, 2008, http://googleblog.blogspot.com/2008/07/we-knew-web-was-big.html.

14. Wikipedia, “YouTube,” accessed August 1, 2008, http://en.wikipedia.org/wiki/YouTube.

15. Heather Champ, “3 Billion!,” Flickr Blog, November 3, 2008, http://blog.flickr.net/en/2008/11/03/3-billion/.

16. John F. Gantz et al., The Diverse and Exploding Digital Universe: An Updated Forecast of Worldwide Information Growth through 2011 (Framingham, MA: International Data Corporation, March 2008), https://www.atour.com/media/images/service/IDC-EMC-The-Diverse-and-Exploding-Digital-Universe-2008.pdf.

17. The number of design portfolios submitted by users to Coroflot.com grew from 90,657 on May 7, 2008, to 120,659 on December 24, 2008.

18. “A Brief History of Google Analytics, Part One,” Digital State, May 1, 2014, http://digitalstatemarketing.com/articles/brief-history-google-analytics-part-one.

19. Lev Manovich, “Cultural Analytics Visualizations on Ultra High Resolution Displays,” Software Studies Initiative (blog), December 24, 2008, http://lab.softwarestudies.com/2008/12/cultural-analytics-hiperspace-and.html.

20. “UC San Diego Unveils World’s Highest-Resolution Scientific Display System,” California Institute for Telecommunications and Information Technology, July 9, 2008, http://www.calit2.net/newsroom/release.php?id=1332.

21. Gapminder, “Gapminder Tools,” accessed September 18, 2019, http://www.gapminder.org/world/.

22. Brandon Keim, “Map of Science Looks Like Milky Way,” Wired, March 11, 2009, https://www.wired.com/2009/03/mapofscience/.

23. Sprout Social, accessed July 29, 2016, http://sproutsocial.com/.

24. Mention, accessed July 29, 2016, https://mention.com/en/.

25. Brandwatch, “Historical Data,” accessed July 29, 2016, https://www.brandwatch.com/historical-data/.

26. DataSift, accessed October 14, 2017, http://datasift.com/.

27. Operationalization is the practice in natural and social sciences of defining concepts through measurement operations. For example, in psychology, emotion can be measured in a number of ways, such as by facial expression, body movements, choice of vocabulary, and tone of voice.

28. Lynn Gamwell, Mathematics and Art: A Cultural History (Princeton, NJ: Princeton University Press, 2015), 169–170.

29. Hymes, The Use of Computers in Anthropology, 29–30.

30. Martin Wattenberg, “The Shape of Song,” 2001, http://www.bewitched.com/song.html; “History Flow,” 2003, http://www.bewitched.com/historyflow.html.

31. Peter Eleey, “Mark Hansen and Ben Rubin,” Frieze, May 6, 2003, https://frieze.com/article/mark-hansen-and-ben-rubin.

32. Jason Salavon, The Top Grossing Film of All Time, 1 x 1, 2000, digital C-print mounted to plexiglass, 47” × 72”, http://www.salavon.com/work/TopGrossingFilmAllTime/.

33. George Legrady, Making Visible the Invisible, 2005–2014, six LCD screens on glass wall, 45” × 24”, Seattle Central Library, Seattle, http://www.mat.ucsb.edu/g.legrady/glWeb/Projects/spl/spl.html.

34. Susan Hockey, “The History of Humanities Computing,” in A Companion to Digital Humanities, ed. Susan Schreibman, Ray Siemens, and John Unsworth (Oxford: Blackwell, 2004), 3–19.

2 The Science of Culture?

1. Friedrich von Hayek, “Prize Lecture” (Nobel Prize lecture, December 11, 1974), https://www.nobelprize.org/nobel_prizes/economic-sciences/laureates/1974/hayek-lecture.html.

2. The 22nd ACM Conference on Computer-Supported Cooperative Work and Social Computing, Austin, Texas, November 9–13, 2019.

3. Joan Serrà et al., “Measuring the Evolution of Contemporary Western Popular Music,” Scientific Reports 2, no. 521 (2012), https://doi.org/10.1038/srep00521; Maximilian Schich, Chaoming Song, Yong-Yeol Ahn, Alexander Mirsky, Mauro Martino, Albert-László Barabási, and Dirk Helbing, “A Network Framework of Cultural History,” Science 345, no. 6196 (2014): 558–562, https://doi.org/10.1126/science.1240064.

4. PLOS ONE, accessed September 18, 2019, http://journals.plos.org/plosone/.

5. Miriam Redi, Neil O’Hare, Rossano Schifanella, Michele Trevisiol, and Alejandro Jaimes, “6 Seconds of Sound and Vision: Creativity in Micro-videos,” in CVPR ‘14 Proceedings of the 2014 IEEE Conference on Computer Vision and Pattern Recognition (Washington, DC: IEEE Computer Society, 2014), 4272–4279.

6. Yuheng Hu, Lydia Manikonda, and Subbarao Kambhampati, “What We Instagram: A First Analysis of Instagram Photo Content and User Types,” in Proceedings of Ninth International AAAI Conference on Web and Social Media (Palo Alto, CA: AAAI Press, 2014), 595–598, https://www.aaai.org/ocs/index.php/ICWSM/ICWSM14/paper/view/8118/8087.

7. Saeideh Bakhshi, David A. Shamma, Lyndon Kennedy, and Eric Gilbert, “Why We Filter Our Photos and How It Impacts Engagement,” in Proceedings of the 8th International Conference on Weblogs and Social Media (Palo Alto, CA: AAAI Press, 2015), http://comp.social.gatech.edu/papers/icwsm15.why.bakhshi.pdf.

8. Flávio Souza, Diego de Las Casas, Vinícius Flores, SunBum Youn, Meeyoung Cha, Daniele Quercia, and Virgílio Almeida, “Dawn of the Selfie Era: The Whos, Wheres, and Hows of Selfies on Instagram,” paper presented at the ACM Conference on Online Social Networks 2015, Stanford University, Stanford, CA, October 19, 2015, https://arxiv.org/abs/1510.05700.

9. Kevin Matzen, Kavita Bala, and Noah Snavely, “StreetStyle: Exploring World-Wide Clothing Styles from Millions of Photos,” June 6, 2017, https://arxiv.org/abs/1706.01869.

10. Babak Saleh et al., “Toward Automated Discovery of Artistic Influence,” Multimedia Tools and Applications 75, no. 7 (2016): 3565–3591, https://doi.org/10.1007/s11042-014-2193-x.

11. Joan Serrà, Álvaro Corral, Marián Boguñá, Martín Haro, and Josep Ll. Arcos, “Measuring the Evolution of Contemporary Western Popular Music,” Scientific Reports 2, no. 521 (2012), https://doi.org/10.1038/srep00521.

12. James E. Cutting, Kaitlin L. Brunick, Jordan E. DeLong, Catalina Iricinschi, and Ayse Candan, “Quicker, Faster, Darker: Changes in Hollywood Film over 75 Years,” i-Perception 2, no. 6 (2011): 569–576, https://doi.org/10.1068/i0441aap.

13. Susan Hockey, “The History of Humanities Computing.” in Companion to Digital Humanities, ed. Susan Schreibman, Ray Siemens, and John Unsworth (Oxford: Blackwell, 2004), 3–19.

14. Ted Underwood, “A Genealogy of Distant Reading,” Digital Humanities Quarterly 11, no. 2 (2017).

15. Rachel Sagner Buurma and Laura Heffernan, “Search and Replace: Josephine Miles and the Origins of Distant Reading,” Modernism/Modernity, April 11, 1018, https://modernismmodernity.org/forums/posts/search-and-replace.

16. The Alliance of Digital Humanities Organizations (ADHO), “Conference,” accessed September 18, 2019, http://adho.org/conference.

17. Ted Underwood, “Seven Ways Humanists Are Using Computers to Understand Text,” The Stone and the Shell (blog), June 4, 2015, https://tedunderwood.com/2015/06/04/seven-ways-humanists-are-using-computers-to-understand-text/.

18. Ted Underwood, Michael L. Black, Loretta Auvil, and Boris Capitanu, “Mapping Mutable Genres in Structurally Complex Volumes,” in 2013 IEEE Conference on Big Data (Santa Clara, California), 95–103, http://arxiv.org/abs/1309.3323.

19. Underwood et al., “Mapping Mutable Genres.”

20. Peter Klimek, Robert Kreuzbauer and Stefan Thurner, “Fashion and Art Cycles Are Driven by Counter-Dominance Signals of Elite Competition: Quantitative Evidence from Music Styles,” Journal of the Royal Society Interface 16, no. 151, February 6, 2019, https://doi.org/10.1098/rsif.2018.0731.

21. Natasha Singer, “In a Scoreboard of Words, a Cultural Guide,” New York Times, December 7, 2013, https://www.nytimes.com/2013/12/08/technology/in-a-scoreboard-of-words-a-cultural-guide.html.

22. New York Public Library, “Visualize the Public Domain,” accessed October 21, 2019, http://publicdomain.nypl.org/pd-visualization.

23. New York Public Library, “Photographers’ Identities Catalog,” accessed October 21, 2019, http://pic.nypl.org.

24. Spotify, “Celebrating a Decade of Discovery on Spotify,” October 18, 2018, https://newsroom.spotify.com/2018-10-10/celebrating-a-decade-of-discovery-on-spotify/.

25. Rossano Schifanella, Miriam Redi, and Luca Maria Aiello, “An Image Is Worth More than a Thousand Favorites: Surfacing the Hidden Beauty of Flickr Pictures,” in Proceedings of the 8th International Conference on Weblogs and Social Media (Palo Alto, CA: AAAI Press, 2015), http://arxiv.org/pdf/1505.03358.pdf.

26. Katharina Reinecke and Krzysztof Z. Gajos, “Quantifying Visual Preferences around the World,” in Proceedings of the 2014 ACM CHI Conference on Human Factors in Computing Systems (New York: ACM, 2014), 11–20, http://www.eecs.harvard.edu/~kgajos/papers/2014/reinecke14visual.pdf; Yuheng Hu, Lydia Manikonda, and Subbarao Kambhampati, “What We Instagram.”

27. Haewoon Kwak, Changhyun Lee, Hosung Park, and Sue Moon, “What Is Twitter, a Social Network or a News Media?,” in Proceedings of the 19th International World Wide Web (WWW) Conference (New York: ACM, 2014), 591–600, http://www.eecs.wsu.edu/~assefaw/CptS580-06/papers/2010-www-twitter.pdf.

28. Google Scholar, “Haewoon Kwak,” accessed February 20, 2010, https://scholar.google.com/citations?user=M6i3Be0AAAAJ&hl=en.

29. Paul F. Lazarsfeld and Frank N. Stanton, eds., Radio Research, 1941 (New York: Duel, Sloan and Pearce, 1942).

30. See Pierre Bourdieu, Distinction: A Social Critique of the Judgement of Taste, trans. Richard Nice (London: Routledge & Kegan Paul, 1979).

31. Maeve Duggan, Nicole B. Ellison, Cliff Lampe, Amanda Lenhart, and Mary Madden, “Demographics of Key Social Networking Platforms,” Social Media Update 2014, Pew Research Center, January 9, 2015, http://www.pewinternet.org/2015/01/09/demographics-of-key-social-networking-platforms-2/.

32. Quoted in Philip Ball, Critical Mass: How One Thing Leads to Another (London: Arrow Books, 2004), 69–71.

33. Craig Smith, “By the Numbers: 400 Surprising Facebook Statistics (July 2016),” Expandedramblings.com, July 16, 2016, http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/15/.

34. Christian Stefansen, “Google Flu Trends Gets a Brand New Engine,” Google AI Blog, October 31, 2014, https://research.googleblog.com/2014/10/google-flu-trends-gets-brand-new-engine.html.

35. Michael Gavin, “Agent-Based Modeling and Historical Simulation,” Digital Humanities Quarterly 8, no. 4 (2014); Graham Alexander Sack, “Character Networks for Narrative Generation: Structural Balance Theory and the Emergence of Proto-Narratives,” in Workshop on Computational Models of Narrative (Dagstuhl, Germany: Schloss Dagstuhl-Leibniz-Zentrum fuer Informatik, 2013), 183–197.

36. Douglas Fox, “IBM Reveals the Biggest Artificial Brain of All Time,” Popular Mechanics, December 18, 2009, http://www.popularmechanics.com/technology/a4948/4337190/.

37. Nigel Gilbert and Klaus G. Troitzsch, Simulation for the Social Scientist, 2nd ed. (Maidenhead, England: Open University Press, 2005): 3–4; italics in original.

38. For the example of how agent-based simulation can be used to study the evolution of human societies, see Peter Turchin, Thomas E. Currie, Edward A. L. Turner, and Sergey Gavrilets, “War, Space, and the Evolution of Old World Complex Societies,” in Proceedings of the National Academy of Sciences of the United States of America 110, no. 41 (2013): 16384–16389.

3 Culture Industry and Media Analytics

1. Max Horkheimer and Theodor W. Adorno, Dialectic of Enlightenment, trans. E. Jephcott (Stanford, CA: Stanford University Press, 2002). Original book was published in Germany in 1947.

2. Janet Wiener and Nathan Bronson, “Facebook’s Top Open Data Problems,” Facebook Research, October 22, 2014, https://research.fb.com/facebook-s-top-open-data-problems/.

3. Chartbeat, “About,” accessed July 1, 2015, https://chartbeat.com/about.

4. Nathan Bierma, “Amazon’s SIPs Let Readers Search and Dip into Books,” Chicago Tribune, May 24, 2005, http://articles.chicagotribune.com/2005-05-24/features/0505240239_1_improbable-phrases-books-word-pairs.

5. Greg Linden, Brent Smith, and Jeremy York, “Amazon.com Recommendations: Item-to-Item Collaborative Filtering,” IEEE Internet Computing 7, no. 1 (2003): 76–80.

6. Linden, Smith, and York, “Amazon.com Recommendations.”

7. Gordon Donnelly, “75 Super-Useful Facebook Statistics for 2018,” WordStream (blog), August 12, 2019, https://www.wordstream.com/blog/ws/2017/11/07/facebook-statistics.

8. J. Clement, “Most Famous Social Network Sites Worldwide as of July 2019, Ranked by Number of Active Users (in Millions),” Statista, accessed September 18, 2019, https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/.

9. Axel Bruns, “Facebook Shuts the Gate after the Horse Has Bolted, and Hurts Real Research in the Process,” Medium, April 25, 2018, https://medium.com/@Snurb/facebook-research-data-18662cf2cacb.

10. “2019 Conference on Digital Experimentation (CODE). About,” MIT Digital, accessed September 18, 2019, http://ide.mit.edu/events/2017-conference-digital-experimentation-code.

11. Matt Asay, “Beyond Hadoop: The Streaming Future of Big Data,” InfoWorld (blog), March 23, 2015, http://www.infoworld.com/article/2900504/big-data/beyond-hadoop-streaming-future-of-big-data.html.

12. Spotify, “Get Audio Features for a Track,” Spotify for Developers, accessed October 12, 2019, https://developer.spotify.com/documentation/web-api/reference/tracks/get-audio-features/.

13. Google, “How Google Search Works,” accessed October 21, 2019, https://www.google.com/search/howsearchworks.

14. Alexis C. Madrigal, “How Netflix Reverse-Engineered Hollywood,” Atlantic, January 2, 2014, http://www.theatlantic.com/technology/archive/2014/01/how-netflix-reverse-engineered-hollywood/282679/.

15. Stuart Dredge, “How Does Facebook Decide What to Show in My News Feed?,” Guardian, June 30, 2014, https://www.theguardian.com/technology/2014/jun/30/facebook-news-feed-filters-emotion-study.

16. Françoise Beaufays, “The Neural Networks behind Google Voice Transcription,” August 11, 2015, https://research.googleblog.com/2015/08/the-neural-networks-behind-google-voice.html.

17. Sundar Pichai, “TensorFlow: Smarter Machine Learning, for Everyone,” November 9, 2015, https://googleblog.blogspot.com/2015/11/tensorflow-smarter-machine-learning-for.html.

18. Paul Sawers, “The Rise of OpenStreetMap: A Quest to Conquer Google’s Mapping Empire,” TNW (blog), February 28, 2014, http://thenextweb.com/insider/2014/02/28/openstreetmap/.

19. David Segal, “The Dirty Little Secrets of Search,” New York Times, February 12, 2011, https://www.nytimes.com/2011/02/13/business/13search.html; Tom Vanderbilt, “The Science behind the Netflix Algorithms That Decide What You’ll Watch Next,” Wired, August 7, 2013, http://www.wired.com/2013/08/qq_netflix-algorithm/.

20. George Ritzer and Nathan Jurgenson, “Production, Consumption, Prosumption: The Nature of Capitalism in the Age of the Digital ‘Prosumer,’” Journal of Consumer Culture 10 (1): 13–36. https://doi.org/10.1177/1469540509354673.

21. Mark Sanderson and W. Bruce Croft, “The History of Information Retrieval Research,” Proceedings of the IEEE 100 (2012): 1444–1451, http://ciir-publications.cs.umass.edu/getpdf.php?id=1066.

22. Quoted in Eugene Garfield, “A Tribute to Calvin N. Mooers, a Pioneer of Information Retrieval,” Scientist 11, no. 6 (March 17, 1997): 9, http://www.garfield.library.upenn.edu/commentaries/tsv11(06)p09y19970317.pdf.

23. This stage is analyzed in Lev Manovich, Software Takes Command, rev. ed. (London: Bloomsbury Academic, 2013).

24. Josh Constine, “How Instagram’s Algorithm Works,” TechCrunch, June 1, 2018, https://techcrunch.com/2018/06/01/how-instagram-feed-works/.

25. For other examples, see Celeste LeCompte, “Automation in the Newsroom,” Nieman Reports, September 1, 2015, http://niemanreports.org/articles/automation-in-the-newsroom/; Shelley Podolny, “If an Algorithm Wrote This, How Would You Even Know?,” New York Times, March 7, 2015, http://www.nytimes.com/2015/03/08/opinion/sunday/if-an-algorithm-wrote-this-how-would-you-even-know.html.

26. Mailchimp, “Use Send Time Optimization,” October 5, 2017, https://kb.mailchimp.com/delivery/deliverability-research/use-send-time-optimization.

27. Twitter, “Follower Targeting on Twitter,” accessed July 1, 2017, https://business.twitter.com/en/targeting/follower.html.

28. Felix Richter, “Digital Accounts for Nearly 70% of U.S. Music Revenues,” Statista, September 30, 2014, https://www.statista.com/chart/2773/digital-music-in-the-united-states/.

29. According to the current default setting as of the time of writing, Facebook will show you only some of these posts, which it calls Top Stories, automatically selected by its algorithms. This setting can be changed by going to the News Feed tab and selecting Most Recent instead of Top Stories. See also Victor Luckerson, “Here’s How Facebook’s News Feed Actually Works,” Time, July 9, 2015, http://time.com/3950525/facebook-news-feed-algorithm.

30. Corrado Mencar, “What Do You Mean by ‘Interpretability’ in Models?,” ResearchGate, question posted July 7, 2013, https://www.researchgate.net/post/What_do_you_mean_by_interpretability_in_models.

31. Lev Manovich, “The Algorithms of Our Lives,” Chronicle of Higher Education, December 16, 2013, http://chronicle.com/article/The-Algorithms-of-Our-Lives-/143557/.

32. Lev Manovich, Software Takes Command, rev. ed. (London: Bloomsbury Academic, 2013).

33. Wiener and Bronson, “Facebook’s Top Open Data Problems.”

34. Mikael Huss, “Data Size Estimates,” Follow the Data (blog), June 24, 2014, https://followthedata.wordpress.com/2014/06/24/data-size-estimates/.

35. Alex Woodie, “The Rise of Predictive Modeling Factories,” Datanami (blog), February 9, 2015, https://www.datanami.com/2015/02/09/rise-predictive-modeling-factories.

36. Gregory D. Abowd et al., “Towards a Better Understanding of Context and Context-Awareness,” in Handheld and Ubiquitous Computing 1999, ed. H-W. Gellersen (Berlin and Heidelberg: Springer, 2001), ftp://ftp.cc.gatech.edu/pub/gvu/tr/1999/99-22.pdf.

37. David Carr, “Giving Viewers What They Want,” New York Times, February 24, 2013, http://www.nytimes.com/2013/02/25/business/media/for-house-of-cards-using-big-data-to-guarantee-its-popularity.html.

38. Vanderbilt, “The Science behind the Netflix Algorithms.”

39. Phil Simon, “Big Data Lessons from Netflix,” Wired, March 2014, accessed February 28, 2020, https://www.wired.com/insights/2014/03/big-data-lessons-netflix/.

40. “Extracting Image Metadata at Scale,” Netflix Tech Blog, March 21, 2016, https://netflixtechblog.com/extracting-image-metadata-at-scale-c89c60a2b9d2. .

41. Alex M., “Finding Beautiful Yelp Photos Using Deep Learning,” Yelp Engineering (blog), November 29, 2016, https://engineeringblog.yelp.com/2016/11/finding-beautiful-yelp-photos-using-deep-learning.html.

42. Association for Psychological Science, “Political Polarization on Twitter Depends on the Issue,” ScienceDaily, August 27, 2015, http://www.sciencedaily.com/releases/2015/08/150827083423.htm; Karen Kaplan, “Your Twitter Feed Says More about Your Political Views than You Think, Study Says,” Los Angeles Times,” September 18, 2015, http://www.latimes.com/science/la-sci-sn-twitter-political-conservative-republicans-20150917-story.html.

43. David A. Shamma, “One Hundred Million Creative Commons Flickr Images for Research,” Yahoo Research, June 24, 2014, https://yahooresearch.tumblr.com/post/89783581601/one-hundred-million-creative-commons-flickr-images.

44. Miriam Redi, Damon Crockett, Lev Manovich, and Simon Osindero, “What Makes Photo Cultures Different?,” in Proceedings of the 24th ACM International Conference on Multimedia (New York: ACM, 2016), 287–291, http://manovich.net/index.php/projects/what-makes-photo-cultures-different.

45. Cultural Analytics Lab, Phototrails, 2013, http://phototrails.info.

46. David Bordwell, Janet Staiger, Kristin Thompson, The Classical Hollywood Cinema: Film Style and Mode of Production to 1960 (New York: Columbia University Press, 1985).

47. Max Horkheimer and Theodor W. Adorno, Dialectic of Enlightenment, trans. Edmund Jephcott (Stanford: Stanford University Press, 2002), 94.

48. Anant Gupta and Kuldeep Singh, “Location Based Personalized Restaurant Recommendation System for Mobile Environments,” in Proceedings of the International Conference on Advances in Computing, Communications and Informatics (Mysore, India: Sri Jayachamarajendra College of Engineering, 2013), https://doi.org/10.1109/ICACCI.2013.6637223.

49. Renjie Zhou, Samamon Khemmarat, and Lixin Gao, “The Impact of YouTube Recommendation System on Video Views,” in Proceedings of the 2010 ACM Internet Measurement Conference (New York: ACM, 2010), 404–410, http://conferences.sigcomm.org/imc/2010/papers/p404.pdf.

50. Nadav Hochman and Lev Manovich, “Zooming into an Instagram City: Reading the Local through Social Media,” First Monday 18, no. 7 (July 1, 2013), http://firstmonday.org/ojs/index.php/fm/article/view/4711/3698.

51. Joan Serrà, Álvaro Corral, Marián Boguñá, Martín Haro, and Josep Ll. Arcos, “Measuring the Evolution of Contemporary Western Popular Music,” Scientific Reports 2, no. 521 (2012), https://doi.org/10.1038/srep00521.

52. Matthias Mauch, Robert M. MacCallum, Mark Levy, and Armand M. Leroi, “The Evolution of Popular Music: USA 1960–2010,” Royal Society Open Science, May 1, 2015, https://doi.org/10.1098/rsos.150081.

53. Academia.edu, accessed December 23, 2017, https://www.academia.edu/.

54. See also “List of Internet Phenomena,” Wikipedia, accessed September 18, 2019, https://en.wikipedia.org/wiki/List_of_Internet_phenomena.

4 Types of Cultural Data

1. Samuel P. Fraiberger, Roberta Sinatra, Magnus Resch, Christoph Riedl, and Albert-László Barabási, “Quantifying Reputation and Success in Art,” Science 362, no. 6416 (November 16, 2018): 825–829, https://science.sciencemag.org/content/362/6416/825.

2. “The 11th International AAAI Conference on Web and Social Media,” accessed September 18, 2019, http://www.icwsm.org/2017/index.php.

3. Sandeep Junnarkar, “Bloggers Add Moving Images to Their Musings,” New York Times, February 24, 2005, http://www.nytimes.com/2005/02/24/technology/circuits/bloggers-add-moving-images-to-their-musings.html; Nitecruzr, “Using Images in Your Posts,” The Real Blogger Status (blog), October 6, 2006, http://blogging.nitecruzr.net/2006/10/using-images-in-your-posts.html.

4. Wikipedia, “DeviantArt,” accessed August 2, 2016, http://en.wikipedia.org/wiki/DeviantArt.

5. DeviantArt, “About DeviantArt,” accessed July 25, 2016, https://about.deviantart.com/.

6. Vimeo, “Motion Graphic Artists,” accessed March 5, 2017, https://vimeo.com/groups/motion.

7. Daniela Ushizima et al., “Cultural Analytics of Large Datasets from Flickr,” in Proceedings of the Sixth International AAAI Conference on Weblogs and Social Media (Palo Alto, CA: AAAI Press, 2015), http://manovich.net/index.php/projects/cultural-analytics-of-large-datasets-from-flickr.

8. Sirion Vittayakorn et al., “Runway to Realway: Visual Analysis of Fashion,” in Proceedings of 2015 IEEE Winter Conference on Applications of Computer Vision (Waikoloa, HI: IEEE, 2015), 951–958.

9. Elena Garces et al., “A Similarity Measure for Illustration Style,” Journal ACM Transactions on Graphics 33, no. 4 (July 2014). See also the Related Works section in this paper for more relevant research.

10. Yuji Yoshimura et al., “Deep Learning Architect: Classification for Architectural Design through the Eye of Artificial Intelligence,” in Computational Urban Planning and Management for Smart Cities, ed. Stan Geertman et al. (Cham: Springer, 2019).

11. This topic is analyzed in detail in Lev Manovich, Software Takes Command, rev. ed. (London: Bloomsbury Academic, 2013).

12. In Software Takes Command, I argue that this constant evolution is the defining characteristic of computer media.

13. Schich et al., “A Network Framework of Cultural History.”

14. Twitter Developer, “Tweet Objects,” accessed March 12, 2017, https://dev.twitter.com/overview/api/users.

15. US Department of Health and Human Services, “Considerations and Recommendations Concerning Internet Research and Human Subjects Research Regulations,” for SACHRP, March 13, 2013, http://www.hhs.gov/ohrp/sites/default/files/ohrp/sachrp/mtgings/2013%20March%20Mtg/internet_research.pdf.

16. Mike Schroepfer, “Research at Facebook,” Facebook Newsroom, October 2, 2014, http://newsroom.fb.com/news/2014/10/research-at-facebook/.

18. Venturini Tommaso and Richard Rogers, “‘API-Based Research’ or How Can Digital Sociology and Digital Journalism Studies Learn from the Cambridge Analytica Affair,” Digital Journalism 7, no. 4 (2019): 532–540.

19. Ars Electronica, “Interactive Art +,” accessed October 1, 2019, https://ars.electronica.art/prix/en/categories/interactive-art/.

20. Benjamin Tatler et al., “Yarbus, Eye Movements, and Vision,” Iperception 1, no. 1 (2010): 7–27.

21. Alfred Yarbus, Eye Movements and Vision (New York: Plenum Press, 1967), 190.

22. Stanislav Sobolevsky et al., “Scaling of City Attractiveness for Foreign Visitors through Big Data of Human Economical and Social Media Activity,” in Proceedings of 2015 IEEE International Congress on Big Data (Santa Clara, CA: IEEE, 2015), 600–607.

23. Senseable City Lab, accessed September 18, 2019, http://senseable.mit.edu/; Spin Unit, accessed September 18, 2019, http://www.spinunit.eu/; Habidatum, accessed September 18, 2019, https://habidatum.com/.

24. Todd Schneider, “A Tale of Twenty-Two Million Citi Bike Rides: Analyzing the NYC Bike Share System,” Todd W. Schneider (blog), January 13, 2016, http://toddwschneider.com/posts/a-tale-of-twenty-two-million-citi-bikes-analyzing-the-nyc-bike-share-system/.

25. Patrick Nelson, “Just One Autonomous Car Will Use 4,000 GB of Data/Day,” NetworkWorld, December 7, 2016, https://www.networkworld.com/article/3147892/internet/one-autonomous-car-will-use-4000-gb-of-dataday.html.

26. Jordan Gilbertson and Andrew Salzberg, “Introducing Uber Movement,” Uber Newsroom, January 9, 2017, https://newsroom.uber.com/introducing-uber-movement/.

27. William H. Whyte, The Social Life of Small Urban Spaces (New York: Project for Public Spaces, 1980).

28. This section summarizes arguments developed in more detail in Lev Manovich, Software Takes Command, rev. ed. (London: Bloomsbury Academic, 2013).

29. Meetup, “Meetup: About,” accessed March 11, 2017, https://www.meetup.com/about/.

30. Eventbrite, “Eventbrite: About,” accessed March 11, 2017, https://www.eventbrite.com/about/.

31. J. Clement, “Number of Monthly Active Facebook Users Worldwide as of 4th Quarter 2019 (in Millions),” Statista, January 30, 2020, https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/; J. Clement, “Leading Countries Based on Number of Facebook Users as of July 2019 (in Millions),” Statista, February 14, 2020, https://www.statista.com/statistics/268136/top-15-countries-based-on-number-of-facebook-users/.

5 Cultural Sampling

1. Matthew Arnold, preface to Culture and Anarchy (1875), in Arnold: Culture and Anarchy and Other Writings, ed. Stefan Collini (Cambridge: Cambridge University Press, 1993).

2. Franco Moretti, “Conjectures on World Literature,” New Left Review 1, no. 1 (January–February 2000): 54–68, http://newleftreview.org/II/1/franco-moretti-conjectures-on-world-literature.

3. Europeana, accessed August 3, 2018, http://www.europeana.eu/portal/en.

4. Internet Archive, accessed August 3, 2018, http://archive.org.

5. Google Arts & Culture, accessed July 26, 2016, http://www.google.com/culturalinstitute/beta/search/exhibit.

6. Lev Manovich, “How to Follow Global Digital Cultures, or Cultural Analytics for Beginners,” in Deep Search: The Politics of Search beyond Google, ed. Konrad Becker and Felix Stalder (Innsbruck: Studien Verlag, 2009), 198–211, http://manovich.net/index.php/projects/how-to-follow-global-digital-cultures.

7. The very first large institutional collection that formed the core of Artstor was the slide library at the University of California, San Diego—the same university where I taught digital art and media theory since 1996. The library had over two hundred thousand slides, and they were all digitized and included in Artstor. In 2009, this was the largest single collection in Artstor. The slides were created either directly by art history faculty teaching in the Visual Arts Department or by art library staff via lists of images faculty provided. This collection is quite interesting because it reflects the biases of art history as it was taught over a few decades when color slides were the main media for teaching and studying art.

8. Manovich, “How to Follow Global Digital Cultures.”

9. The New York Public Library Digital Collections, “Photographs of the Catskill Water Supply System in Process of Construction,” accessed July 26, 2016, http://digitalcollections.nypl.org/collections/photographs-of-the-catskill-water-supply-system-in-process-of-construction.

10. The New York Public Library Digital Collections, “The Buttolph Collection of Menus,” http://digitalcollections.nypl.org/collections/the-buttolph-collection-of-menus#/?tab=about.

11. The New York Public Library Digital Collections, “Catalogue of the Chiroptera by G.E. Dobson,” accessed July 26, 2016, http://digitalcollections.nypl.org/collections/catalogue-of-the-chiroptera-by-ge-dobson.

12. Aleksandra Strzelichowska, “Maggy’s Picks: New Content in Europeana,” Europeana Blog, July 25, 2016, http://blog.europeana.eu/2016/07/maggys-picks-new-content-in-europeana/.

13. Lev Manovich, Instagram and Contemporary Image (self-published under Creative Commons License, 2017), http://manovich.net/index.php/projects/instagram-and-contemporary-image.

14. “Category: Geographic Region-Oriented Digital Libraries,” Wikipedia, accessed September 18, 2019, https://en.wikipedia.org/wiki/Category:Geographic_region-oriented_digital_libraries; “List of Digital Library Projects,” Wikipedia, accessed September 18, 2019, https://en.wikipedia.org/wiki/List_of_digital_library_projects.

15. For an overview of different sampling methods, see Sam Cook, “Sampling Methods,” Revise Sociology, May 4, 2011, https://revisesociology.wordpress.com/2011/05/04/5-sampling-methods. The longer list of methods is presented in Wikipedia, “Sampling (Statistics),” accessed August 2, 2018, https://en.wikipedia.org/wiki/Sampling_(statistics).

16. Nina Cesare, Christian Grant, Quynh Nguyen, Hedwig Lee, and Elaine O. Nsoesie, How Well Can Machine Learning Predict Demographics of Social Media Users?, ArXiv.org, February 6, 2017, https://arxiv.org/pdf/1702.01807.pdf.

17. Agustin Indaco and Lev Manovich, Urban Social Media Inequality: Definition, Measurements, and Application, ArXiv.org, July 7, 2016, https://arxiv.org/abs/1607.01845.

18. Manovich, Instagram and Contemporary Image.

19. Lydia Manikonda, Yuheng Hu, and Subbarao Kambhampati, Analyzing User Activities, Demographics, Social Network Structure and User-Generated Content on Instagram, Arxiv.org, October 29, 2014, http://arxiv.org/pdf/1410.8099v1.pdf.

20. National Gallery of Art, The Art of the American Snapshot, 1888–1978: From the Collection of Robert E. Jackson, accessed March 1, 2020, https://www.nga.gov/exhibitions/2007/snapshot.html.

21. Gallup, “Methodology Center,” accessed August 2, 2016, http://www.gallup.com/178685/methodology-center.aspx.

22. Gallup, “How Does the Gallup U.S. Daily Work?,” accessed August 2, 2016, http://www.gallup.com/185462/gallup-daily-work.aspx.

23. Rachel Donadio, “Revisiting the Canon Wars,” New York Times, September 16, 2007, http://www.nytimes.com/2007/09/16/books/review/Donadio-t.html; Jan Gorak, The Making of the Modern Canon: Genesis and Crisis of a Literary Idea (London: Bloomsbury Academic, 2013).

24. Pew Research Center, “Internet User Demographics,” accessed September 25, 2016, http://www.pewinternet.org/data-trend/teens/internet-user-demographics.

25. Brand Analytics, “Статистика по источникам,” accessed September 20, 2016, https://br-analytics.ru/statistics/.

26. Statista, “Regional Distribution of Instagram Traffic in the Last Three Months as of April 2016, by Country,” accessed September 20, 2016, https://www.statista.com/statistics/272933/distribution-of-instagram-traffic-by-country/.

27. Pierre Bourdieu, Distinction: A Social Critique of the Judgement of Taste, trans. Richard Nice (London: Routledge & Kegan Paul, 1979).

28. Frédéric Lebaron, “How Bourdieu ‘Quantified’ Bourdieu: The Geometric Modelling of Data,” in Quantifying Theory: Pierre Bourdieu, ed. Karen Robson and Chris Sanders (Dordrecht: Springer, 2009), 11–29.

29. Christine A. Knoop, Valentin Wagner, Thomas Jacobsen, and Winfried Menninghaus, “Mapping the Aesthetic Space of Literature ‘from Below,’” Poetics 56, no. 5 (June 2016): 35–49, https://doi.org/10.1016/j.poetic.2016.02.001.

30. Marc Verboord, Giselinde Kuipers, and Susanne Janssen, “Institutional Recognition in the Transnational Literary Field, 1955–2005,” Cultural Sociology 9, no. 3 (September 2015): 447–465, https://doi.org/10.1177/1749975515576939.

31. Aurélie Van de Peer, “Re-artification in a World of De-artification: Materiality and Intellectualization in Fashion Media Discourse (1949–2010),” Cultural Sociology 8, no. 4 (December 2014): 443–461, https://doi.org/10.1177/1749975514539799.

32. James E. Cutting, Impressionism and Its Canon (Lanham, MD: University Press of America, 2006).

33. Jin Yea Jang et al., “Teens Engage More with Fewer Photos: Temporal and Comparative Analysis on Behaviors in Instagram,” in Proceedings of 2016 ACM Conference on Hypertext and Social Media (New York: ACM, 2016), 71–81, https://doi.org/10.1145/2914586.2914602.

34. Manikonda, Hu, and Kambhampati, Analyzing User Activities.

35. Manikonda, Hu, and Kambhampati, Analyzing User Activities.

36. Émile Durkheim, The Rules of Sociological Method (New York: Free Press, [1895] 1982).

37. David Pierce, “Inside Spotify’s Hunt for the Perfect Playlist,” Wired, July 20, 2015, https://www.wired.com/2015/07/spotify-perfect-playlist/.

38. Franco Moretti, “Conjectures on World Literature.”

39. “The Museum of Modern Art (MoMA) Exhibition and Staff Histories,” GitHub, accessed September 18, 2019, https://github.com/MuseumofModernArt/exhibitions.

40. Cutting, Impressionism and Its Canon.

6 Metadata and Features

1. Ronald Fisher, Statistical Methods for Research Workers (Edinburgh: Oliver and Boyd, 1925), http://psychclassics.yorku.ca/Fisher/Methods/.

2. Theodore M. Porter, “Reforming Vision: The Engineer Le Play Learns to Observe Society Sagely,” in Histories of Scientific Observation, ed. Lorraine Daston and Elizabeth Lunbeck (Chicago: University of Chicago Press, 2011), 281–302.

3. Michel Foucault, Discipline and Punish: The Birth of the Prison, trans. A. M. Sheridan Smith (New York: Pantheon Books, 1977), 129. Original book published in France in 1975.

4. Jean-Francois Lyotard, “The Field: Knowledge in Computerized Societies,” in The Postmodern Condition: Report on Knowledge (Manchester, UK: Manchester University Press, 1984), 3–4. Original book published in France in 1979.

5. Museum of Modern Art, “Network Diagram of the Artists in Inventing Abstraction, 1910–1925,” MoMA December 23, 2012–April 15, 2013, http://www.moma.org/interactives/exhibitions/2012/inventingabstraction/?page=connections.

6. Michel Foucault, The Archaeology of Knowledge, trans. A. M. Sheridan Smith (London: Routledge, 2002). Original book published in France in 1969.

7. “The Museum of Modern Art (MoMA) Collection,” GitHub, accessed September 18, 2019, https://github.com/MuseumofModernArt/collection.

8. Alise Tifentale and Lev Manovich, “Selfiecity: Exploring Photography and Self-Fashioning in Social Media,” in Postdigital Aesthetics: Art, Computation and Design, ed. David M. Berry and Michael Dieter (London: Palgrave Macmillan, 2015), 109–122, http://manovich.net/index.php/projects/selfiecity-exploring.

9. Saeideh Bakhshi, David Shamma, and Eric Gilbert, “Faces Engage Us: Photos with Faces Attract More Likes and Comments on Instagram,” in Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (New York: ACM, 2014), 965–974.

10. Lisa Gitelman and Virginia Jackson, “Introduction,” in “Raw Data” Is an Oxymoron, ed. Lisa Gitelman (Cambridge: MIT Press, 2013), 3.

11. OpenStreetMap, “OpenStreetMap: About,” accessed September 19, 2019, https://www.openstreetmap.org/about.

12. Pew Research Center, accessed September 19, 2019, http://www.pewinternet.org.

13. Gallup, “How Does the Gallup U.S. Daily Work?”

14. Victor Ginsburgh and Sheila Weyers, “Persistence and Fashion in Art: Italian Renaissance from Vasari to Berenson and Beyond,” Poetics 34, no. 1 (2006): 24–44.

15. Fionn Murtagh, Origins of Modern Data Analysis Linked to the Beginnings and Early Development of Computer Science and Information Engineering, ArXiv.org, October 30, 2018, https://arxiv.org/pdf/0811.2519.pdf.

16. MongoDB, “Industries,” accessed September 28, 2016, https://www.mongodb.com/industries.

17. For an example of the alternative history that argues that conventional history misses some crucial figures, see Paul F. Lazarsfeld, “Notes on the History of Quantification in Sociology—Trends, Sources and Problems,” Isis 52, no. 2 (1961): 277–333, https://www.jstor.org/stable/228683.

18. Alain Desrosieres, The Politics of Large Numbers (Cambridge, MA: Harvard University Press, 2002).

19. For historical examples, see Michael Friendly and Daniel J. Denis, “Milestones in the History of Thematic Cartography, Statistical Graphics, and Data Visualization,” 2001, accessed March 1, 2020, http://www.datavis.ca/milestones/index.php.

20. Michael Friendly and Daniel Denis, “The Early Origins and Development of the Scatterplot,” Journal of the History of the Behavioral Sciences 41, no. 2 (2005): 103–130.

21. Quoted in Garabed Eknoyan, “Adolphe Quetelet (1796–1874)—the Average Man and Indices of Obesity,” Nephrology Dialysis Transplantation 23, no. 1 (2008): 47–51, https://doi.org/10.1093/ndt/gfm517.

22. Lazarsfeld, “Notes on the History of Quantification in Sociology,” 297.

23. Émile Durkheim, Le Suicide. Étude de Sociologie (Paris: F. Alcan, 1897).

24. For a contemporary presentation and practical tutorial, see Oleksandr Pavlyk, “Centennial of Markov Chains,” Wolfram Blog, February 4, 2013, http://blog.wolfram.com/2013/02/04/centennial-of-markov-chains/.

25. Lazarsfeld, “Notes on the History of Quantification in Sociology,” 310.

26. Charles E. Spearman, “‘General Intelligence’ Objectively Determined and Measured,” American Journal of Psychology 15 (1904): 201–293.

27. Raymond B. Cattell, ed., Handbook of Multivariate Experimental Psychology (Chicago: Rand McNally, 1966).

28. L. L. Thurstone, “The Vectors of Mind,” Psychological Review 41 (1934): 1–32.

29. Neil W. Henry, “Latent Structure Analysis at Fifty,” in Proceedings of the Survey Research Methods Section (American Statistical Association, 1999), 587–592, http://www.asasrms.org/Proceedings/papers/1999_102.pdf.

30. T. W. Anderson, An Introduction to Multivariate Statistical Analysis (New York: Wiley, 1958).

31. Warren S. Torgerson, Theory and Methods of Scaling (New York: Wiley, 1958).

32. Michael Baxandall, Painting and Experience in Fifteenth Century Italy: A Primer in the Social History of Pictorial Style (Oxford: Clarendon Press, 1972); Victor Burgin, The End of Art Theory: Criticism and Postmodernity (Basingstoke: Macmillan, 1986).

33. For example, see the program for the 2016 Workshop on Human Interpretability in Machine Learning, New York, June 23, 2016, https://sites.google.com/site/2016whi/.

34. For example, see Matthew D. Zeiler and Rob Fergus, Visualizing and Understanding Convolutional Networks, ArXiv.org, November 28, 2013, http://arxiv.org/abs/1311.2901.

35. Phil Schiller, quoted in Tonya Riley, “Apple’s iPhone 7 Camera Uses Machine Learning to Look for People,” Inverse, September 7, 2016, https://www.inverse.com/article/20677-iphone-7-camera-isp-phone.

36. Glenn Fleishman, “Two Cameras in iPhone 7 Plus Allow Synthetic Zoom, Soft-Focus Backgrounds,” Macworld, September 7, 2016, http://www.macworld.com/article/3117258/iphone-ipad/two-cameras-in-iphone-7-plus-allow-synthetic-zoom-soft-focus-backgrounds.html.

37. EyeEm, “EyeEm Team,” accessed September 23, 2016, https://www.eyeem.com/u/team.

38. Olga Russakovsky et al., “ImageNet Large Scale Visual Recognition Challenge,” International Journal of Computer Vision 115, no. 3 (2015): 211–252, https://doi.org/10.1007/s11263-015-0816-y.

39. See Russakovsky et al., “ImageNet Large Scale Visual Recognition Challenge.” For the details of the results from all competing teams, see ImageNet, “Large Scale Visual Recognition Challenge 2015 (ILSVRC2015),” accessed March 1, 2020, http://www.image-net.org/challenges/LSVRC/2015/results.

40. Google Cloud Platform, “Cloud Vision API,” accessed August 8, 2016, https://cloud.google.com/vision/.

41. Andrew Ng, Machine Learning Course, online course, week 6, accessed September 28, 2016, https://www.coursera.org/learn/machine-learning/home/week/6.

42. Kim Hye-Rin et al.,“Building Emotional Machines: Recognizing Image Emotions through Deep Neural Networks,” IEEE Transactions on Multimedia 20, no. 11 (November 2018): 2980–2992.

43. David G. Lowe, “Object Recognition from Local Scale-Invariant Features,” in Proceedings of the Seventh IEEE International Conference on Computer Vision, vol. 2 (Washington, DC: IEEE Computer Society, 1999), 1150–1157, https://doi.org/10.1109/ICCV.1999.790410. A good summary of the use of SIFT for object detection using the “bag of words” approach is provided in Gil Levi, “Bag of Words Models for Visual Categorization,” Gil’s CV Blog, August 23, 2013, https://gilscvblog.com/2013/08/23/bag-of-words-models-for-visual-categorization/.

44. Paul Viola and Michael Jones, “Rapid Object Detection Using a Boosted Cascade of Simple Features,” in Proceedings of the 2001 IEEE Computer Society Conference on Computer Vision and Pattern Recognition, vol. 1 (Los Alamitos, CA: IEEE Computer Society, 2001), 511–518, https://doi.org/10.1109/CVPR.2001.990517.

45. A. Huertas and R. Nevatia, “Detecting Buildings in Aerial Images,” Computer Vision, Graphics, and Image Processing 41, no. 2 (1988): 131–152.

46. Yann LeCun, Yoshua Bengio, and Geoffrey E. Hinton, “Deep Learning,” Nature 521, no. 7553 (2015): 436–444, https://doi.org/10.1038/nature14539.

47. The paper that started the trend of using deep networks for image classification is Alex Krizhevsky, Ilya Sutskever, and Geoffrey E. Hinton, “ImageNet Classification with Deep Convolutional Neural Networks,” Advances in Neural Information Processing Systems 25 (New York: AMC, 2012), 1097–1105, http://papers.nips.cc/paper/4824-imagenet-classification-with-deep-convolutional-neural-networks.

48. Krizhevsky et al., “ImageNet Classification with Deep Convolutional Neural Networks.”

49. The fact that certain data types are very popular has to do with the history of computer use in research and industry. Many algorithms were developed to analyze certain types, while other possible types did not receive the same attention. For each of the data types in my list, there are now common methods of analysis, corresponding algorithms, and various data formats. For example, spatial data can be represented as coordinates, as shapefiles, or in other ways.

7 Language, Categories, and Senses

1. Peter M. Broadwell, David Mimno, and Timothy R. Tangherlini, “The Tell-Tale Hat: Surfacing the Uncertainty in Folklore Classification,” Journal of Cultural Analytics, February 8, 2017, https://doi.org/10.31235/osf.io/a7dp8.

2. Ted Underwood, Understanding Genre in a Collection of a Million Volumes, Interim Performance Report Digital Humanities Start-Up Grant, Award HD5178713, December 29, 2014, https://figshare.com/articles/Understanding_Genre_in_a_Collection_of_a_Million_Volumes_Interim_Report/1281251.

3. “The Museum of Modern Art (MoMA) Exhibition and Staff Histories,” GitHub, accessed September 18, 2019, https://github.com/MuseumofModernArt/exhibitions.

4. Wikipedia, “Statistical Data Type,” accessed August 15, 2016, https://en.wikipedia.org/wiki/Statistical_data_type.

5. The literature on the introduction of metric time systems and their contribution to the rationalization of work and life is vast. See, for example, E. P. Thompson, “Time, Work-Discipline, and Industrial Capitalism,” Past & Present, no. 38 (December 1967): 56–97; Jonathan Martineau, Time, Capitalism, and Alienation: A Socio-Historical Inquiry into the Making of Modern Time (Chicago: Haymarket Books, 2016).

6. Stanley S. Stevens, “On the Theory of Scales of Measurement,” Science 103, no. 2684 (June 7, 1946): 677–680.

7. Affectiva, “Metrics,” accessed September 18, 2019, https://developer.affectiva.com/metrics/.

8. Clement Greenberg, “Avant Garde and Kitsch,” Partisan Review (1939): 34–49.

9. Roman Jakobson, “Verbal Communication,” Scientific American 227 (1972): 72–80.

10. Marta J. Hardman, “Why We Should Say ‘Women and Men’ Until It Doesn’t Matter Anymore,” Women and Language 22, no. 1 (1999): 1–2.

11. Rensis Likert, “A Technique for the Measurement of Attitudes,” Archives of Psychology 22 (1932–1933): 5–55, https://legacy.voteview.com/pdf/Likert_1932.pdf.

12. Maximilian Schich et al., “A Network Framework of Cultural History.”

13. Lev Manovich, “There Is No Software,” in Nam June Paik Reader: Contributions to an Artistic Anthropology, ed. Youngchul Lee and Henk Slager (Seoul: NJP Art Center, 2009), 26–29.

14. For a discussion of nineteenth-century debates about the meaning of the average and different types of averages, see Alain Desrosières, “Averages and the Realism of Aggregates,” in The Politics of Large Numbers: A History of Statistical Reasoning (Cambridge, MA: Harvard University Press, 1998), 67–102.

15. On the change in phone designs from functional to highly aesthetic, see my 2007 article: Lev Manovich, “Information as an Aesthetic Event,” Receiver 17, http://manovich.net/index.php/projects/information-as-an-aesthetic-event.

16. James Peckham, “Huawei P20 and P20 Pro Colors: What Shade Should You Buy?,” TechRadar, March 27, 2018, https://www.techradar.com/news/huawei-p20-and-p20-pro-colors-what-shade-should-you-buy.

17. Huawei, “Huawei P20,” accessed October 1, 2019, https://consumer.huawei.com/en/phones/p20/.

18. Paul Goldberger, “On Madison Avenue, Sometimes Less Is Less,” New York Times, October 27, 1996, http://www.nytimes.com/1996/10/27/arts/on-madison-avenue-sometimes-less-is-less.html.

19. John Pawson, Calvin Klein Collections Store, Johnpawson.com, accessed June 1, 2017, http://www.johnpawson.com/works/calvin-klein-collections-store.

20. Walter Isaacson, “How Steve Jobs’ Love of Simplicity Fueled a Design Revolution,” Smithsonian Magazine, September 24, 2012, https://www.smithsonianmag.com/arts-culture/how-steve-jobs-love-of-simplicity-fueled-a-design-revolution-23868877/.

21. Ted Gibson and Bevil R. Conway, “The World Has Millions of Colors. Why Do We Only Name a Few?” Smithsonian Magazine, September 19, 2017, https://www.smithsonianmag.com/science-nature/why-different-languages-name-different-colors-180964945/.

22. Lev Nusberg, “Cybertheater,” Leonardo 2 (1969): 61–62, https://monoskop.org/images/a/af/Nusberg_Lev_1969_Cybertheater.pdf.

23. Hadley Feingold, “Sculptural Fashion: Volume, Structure, and the Body,” Textile Arts Center (blog), January 15, 2018, http://textileartscenter.com/blog/sculptural-fashion-volume-structure-and-the-body.

24. Tor D. Wager, Lauren Y. Atlas, Martin A. Lindquist, Mathieu Roy, Choong-Wan Woo, and Ethan Kross, “An fMRI-Based Neurologic Signature of Physical Pain,” New England Journal of Medicine 368 (2013): 1388–1397.

25. Jeffrey Bardzell, “Interaction Criticism: An Introduction to the Practice,” Interacting with Computers 23 (2011): 604–621.

26. Emotiv, “MyEmotiv,” accessed September 18, 2019, https://www.emotiv.com/myemotiv/.

27. Affectiva, “Affectiva Automotive AI,” accessed December 16, 2018, https://www.affectiva.com/product/affectiva-automotive-ai/.

28. Peter Weibel and Jeffrey Shaw, Future Cinema: The Cinematic Imaginary after Film (Cambridge, MA: MIT Press, 2003); Cristiane Paul, Digital Art (London: Thames and Hudson, 2003); Lucy Bullivant, Responsive Environments: Architecture, Art and Design, (London: Victoria and Albert Museum, 2006).

29. On progress in neurocinema (the field of measuring brain reactions to films), see Aalto University, “Nolan Film ‘Memento’ Reveals How the Brain Remembers and Interprets Events from Clues,” Medical Press, February 22, 2018, https://medicalxpress.com/news/2018-02-nolan-memento-reveals-brain-events.html.

30. Kevin Gray and Barry Gills, “South–South Cooperation and the Rise of the Global South,” Third World Quarterly 37, no. 4 (2016): 557–574.

31. Martin Muller, “In Search of the Global East: Thinking between North and South,” Geopolitics, October 2008, 1–22, https://doi.org/10.1080/14650045.2018.1477757.

32. Tuvikene, quoted in Wladimir Zbignev, “Theorizing Cities from/with a Global East,” Connections, September 14, 2018, https://www.connections.clio-online.net/event/id/termine-38138.

33. Lev Manovich, Software Takes Command, rev. ed. (London: Bloomsbury Academic, 2013).

34. Wikipedia, “List of Subcultures,” accessed August 12, 2016, https://en.wikipedia.org/wiki/List_of_subcultures.

35. Geoffrey C. Bowker and Susan L. Star, Sorting Things Out: Classification and Its Consequences (Cambridge, MA: MIT Press, 2000), https://www.ics.uci.edu/~gbowker/classification/. Emphasis in original.

36. Johan Bollen, Herbert Van de Sompel, Aric Hagberg, Luis Bettencourt, Ryan Chute, Marko A. Rodriguez, and Lyudmila Balakireva, “Clickstream Data Yields High-Resolution Maps of Science,” PLOS ONE 4, no. 3 (2009), https://doi.org/10.1371/journal.pone.0004803; Katy Börner, Richard Klavans, Michael Patek, Angela M. Zoss, Joseph R. Biberstine, Robert P. Light, Vincent Larivière, and Kevin W. Boyack, “Design and Update of a Classification System: The UCSD Map of Science,” PLOS ONE 7, no. 7 (2012), https://doi.org/10.1371/journal.pone.0039464.

37. Katy Börner at al, “Design and Update of a Classification System: The UCSD Map of Science.”

38. Richard Klavans and Kevin Boyack, “Toward an Objective, Reliable and Accurate Method for Measuring Research Leadership,” Scientometrics 82 (2010): 539–553.

39. Michel Foucault, Les mots et les choses: Une archéologie des sciences humaines (Paris: Éditions Gallimard, 1966).

40. Software Studies Initiative, “ImagePlot Visualisation Software,” 2011, accessed March 1, 2020, http://lab.softwarestudies.com/p/imageplot.html.

41. Van Gogh Museum, “Meet Vincent,” accessed July 31, 2016, vangoghmuseum.nl.

42. Van Gogh Museum, “Arles 1888–1889,” accessed July 31, 2016, vangoghmuseum.nl.

43. Van Gogh Museum, “Arles 1888–1889,” accessed July 31, 2016, vangoghmuseum.nl.

44. For additional examples, see Lev Manovich, Style Space: How to Compare Image Sets and Follow Their Evolution, 2011, accessed March 1, 2010, http://manovich.net/index.php/projects/style-space.

45. Franco Moretti, Graphs, Maps, Trees: Abstract Models for a Literary History (London: Verso, 2005). See also “Pamphlets,” Stanford Literary Lab, accessed September 18, 2019, https://litlab.stanford.edu/pamphlets/.

46. Ted Underwood and Jordan Sellers, “The Emergence of Literary Diction,” Journal of Digital Humanities 1, no. 2 (2012), http://journalofdigitalhumanities.org/1-2/the-emergence-of-literary-diction-by-ted-underwood-and-jordan-sellers/; Ted Underwood, Michael L. Black, Loretta Auvil, and Boris Capitanu, “Mapping Mutable Genres in Structurally Complex Volumes,” arXiv.org, September 18, 2013, https://arxiv.org/abs/1309.3323; Ted Underwood, “The Life Cycles of Genres,” Cultural Analytics 1 (May 23, 2016), http://culturalanalytics.org/2016/05/the-life-cycles-of-genres.

47. Lev Manovich, One Million Manga Pages, 2010 research report, March 1, 2020, http://lab.softwarestudies.com/2010/11/one-million-manga-pages.html.

48. Jeremy Douglass, William Huber, and Lev Manovich, “Understanding Scanlation: How to Read One Million Fan-Translated Manga Pages,” Image and Narrative (Winter 2011), http://manovich.net/index.php/projects/understanding-scanlation. For history of the OneManga site, see http://fanlore.org/wiki/OneManga, accessed October 26, 2016.

49. Nanjing University of the Arts, “Disciplines,” accessed December 28, 2018, http://en.nua.edu.cn/2639/list.htm.

50. The New School, “Undergraduate Academics,” accessed December 28, 2018, https://www.newschool.edu/academics/undergraduate/.

51. Mehrdad Yazdani, Jay Chow, and Lev Manovich, “Quantifying the Development of User-Generated Art during 2001–2010,” PLOS One, August 7, 2017, http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0175350.

52. Eugene Garfield, “Citation Indexes for Science: A New Dimension in Documentation through Association of Ideas,” Science 122, no. 3159 (1955): 108–111, https://doi.org/10.1126/science.122.3159.108.

53. Tim Ingham, “World’s Top 5 Music Publishers Now Control 11 Million Songs,” Music Business Worldwide, May 25, 2015, https://www.musicbusinessworldwide.com/top-5-publishers-now-control-11m-songs/.

54. Kim Albrecht, “Cultural Development in Movie History,” Culturegraphy, accessed September 18, 2019, https://www.culturegraphy.com/extras/findings/.

55. Kim Albrecht, “Cultural Development in Movie History.”

56. Albrecht, “Cultural Development in Movie History.”

57. Nadav Hochman and Lev Manovich, “A View from Above: Exploratory Visualizations of the Thomas Walther Collection,” in Object:Photo. Modern Photographs: The Thomas Walther Collection 1909–1949, ed. Mitra Abbaspour, Lee Ann Daffner, and Maria Morris Hambourg (New York: Museum of Modern Art, 2014), 1–6, http://www.moma.org/interactives/objectphoto/assets/essays/Manovich_Hochman.pdf.

58. Gallup, Gallup Global Wellbeing: The Behavioral Economics of GDP Growth (Washington, DC: Gallup, 2010), http://www.gallup.com/poll/126965/gallup-global-wellbeing.aspx.

59. Jean-Paul Benzécri, L’Analyse des Données, vol. 2, L’Analyse des Correspondances (Paris: Dunod, 1973). Correspondence analysis is available in various statistical software environments, including R.

60. Weibo, accessed August 12, 2016, http://d.weibo.com/.

61. Mitch Joel, “We Need a Better Definition of ‘Native Advertising,’” Harvard Business Review, February 13, 2013, https://hbr.org/2013/02/we-need-a-better-definition-of.

62. Presentations during Advertising Week NYC 2016, New York, September 26–30, 2016.

63. Andrew Bosworth, “What’s the History of the Awesome Button (that Eventually Became the Like Button) on Facebook?,” Quora, October 17, 2014, https://www.quora.com/Whats-the-history-of-the-Awesome-Button-that-eventually-became-the-Like-button-on-Facebook.

64. Bart de Langhe, Philip M. Fernbach, and Donald R. Lichtenstein, “Navigating by the Stars: Investigating the Actual and Perceived Validity of Online User Rating,” Journal of Consumer Research 42, no. 6 (2016): 817–833.

8 Information Visualization

1. William Playfair, An Inquiry into the Permanent Causes of the Decline and Fall of Powerful and Wealthy Nations: Illustrated by Four Engraved Charts (London: Printed for Greenland and Norris, 1805).

2. Robert Venturi, Denise Scott Brown, and Steven Izenour, Learning from Las Vegas: The Forgotten Symbolism of Architectural Form (Cambridge, MA: MIT Press, 1977). Emphasis in original.

3. Bruno Latour, “Tarde’s Idea of Quantification,” in The Social after Gabriel Tarde: Debates and Assessments, ed. Mattei Candea (London: Routledge, 2010), 116.

4. Eric Rodenbeck, keynote lecture at O’Reilly Emerging Technology 2008 conference, March 4, 2008.

5. “Interview: Fernanda Viégas and Martin Wattenberg from Flowing Media,” Information Aesthetics, May 7, 2010, https://flowingdata.com/2010/05/13/interview-fernanda-vigas-and-martin-wattenberg/.

6. Google, “Public Data,” accessed September 18, 2019, http://www.google.com/publicdata/directory.

7. Daniel A. Keim, Florian Mansmann, Jörn Schneidewind, and Hartmut Ziegler, “Challenges in Visual Data Analysis,” in Proceedings of Information Visualization (Piscataway, NJ: IEEE Computer Society, 2006), 9–16, 10, https://doi.org/10.1109/IV.2006.31.

8. Helen C. Purchase, Natalia Andrienko, T. J. Jankun-Kelly, and Matthew Ward, “Theoretical Foundations of Information Visualization,” in Information Visualization: Human-Centered Issues and Perspectives, ed. Andreas Kerren, John T. Stasko, and Jean-Daniel Fekete (Berlin: Springer, 2008), 46–64.

9. Theusrus, “Mondrian: About,” accessed September 18, 2019, http://www.theusrus.de/Mondrian/.

10. For example: “In contrast to scientific visualization, information visualization typically deals with nonnumeric, nonspatial, and high-dimensional data.” Chaomei Chen, “Top 10 Unsolved Information Visualization Problems,” IEEE Computer Graphics and Applications 25, no. 4 (2005): 12–16.

11. Fernanda B. Viégas, Martin Wattenberg, and Kushal Dave, “Studying Cooperation and Conflict between Authors with History Flow Visualizations,” in Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, April 2004, 575–582, https://doi.org/10.1145/985692.985765.

12. Aaron Koblin, Flight Patterns, accessed September 18, 2019, http://www.aaronkoblin.com/work/flightpatterns/.

13. Processing, accessed September 18, 2019, http://processing.org/.

14. Data-Driven Documents, accessed September 18, 2019, https://d3js.org/.

15. Hadley Wickham et al,, ggplot2 (software), accessed March 1, 2020, https://ggplot2.tidyverse.org/.

16. “Harry Beck’s Tube Map,” Transport for London, accessed September 18, 2019, https://tfl.gov.uk/corporate/about-tfl/culture-and-heritage/art-and-design/harry-becks-tube-map.

17. Edward Tufte, The Visual Display of Quantitative Information (Cheshire, CT: Graphics Press, 1983); Envisioning Information (Cheshire, CT: Graphics Press, 1990); Visual Explanations: Images and Quantities, Evidence and Narrative (Cheshire, CT: Graphics Press, 1997); Beautiful Evidence (Cheshire, CT: Graphics Press, 2006).

18. Several definitions of information visualization from the recent literature are available at “Information Visualization,” InfoVis Wiki, accessed September 27, 2019, https://infovis-wiki.net/wiki/Information_Visualization.

19. Michael Friendly and Daniel J. Denis, “1800–1849: Beginnings of Modern Data Graphics,” Milestones in the History of Thematic Cartography, Statistical Graphics, and Data Visualization, accessed March 1, 2020. http://www.datavis.ca/milestones/index.php?group=1800%2B.

20. Philip Ball, Critical Mass (London: Arrow Books, 2004), 64–65.

21. Michael Friendly and Daniel J. Denis, Milestones in the History of Thematic Cartography, Statistical Graphics, and Data Visualization, 2001, accessed March 1, 2020, http://www.datavis.ca/milestones/.

22. Historical data is from Friendly and Denis, Milestones in the History of Thematic Cartography, Statistical Graphics, and Data Visualization.

23. Ben Fry, Distellamap, August 2005, accessed March 1, 2020, http://benfry.com/distellamap/.

24. Marcos Weskamp, “The Movement,” December 29, 2005, https://www.flickr.com/photos/pkeenan/79036462.

25. InfoVis Lab, “Research,” accessed September 18, 2019, http://ivl.slis.indiana.edu/research/.

26. Edward Tufte, “Minard’s Sources—from Virginia Tufte and Dawn Finley,” Edwardtufte.com, August 7, 2002, http://www.edwardtufte.com/tufte/minard.

27. Visual Complexity, “The Evolution of The Origin of Species,” accessed September 19, 2019, http://www.visualcomplexity.com/vc/project.cfm?id=696.

28. Google Trends, accessed September 19, 2019, http://www.google.com/trends.

29. One important case that does not fit my analysis is the use of different tones or colors to represent terrain elevation and relief in printed topographic maps already common in the eighteenth century. In these maps, tone or color codes quantitative data rather than categories.

30. Wikipedia, “Tag Cloud,” accessed July 18, 2016, http://en.wikipedia.org/wiki/Tag_cloud.

31. As an example, open-source data visualization software Mondrian 1.0, running on my 2009 Apple PowerBook laptop with a 2.8 GHz processor and 4 GB of RAM, took approximately seven seconds to render a scatter plot containing one million points.

32. Many additional examples of direct visualization can be found in the field of motion graphics: film and TV titles and graphics, commercials, and music videos. In many motion graphics, text or images are animated to create dynamically changing, meaningful patterns made from these media objects.

33. Brendan Dawes, “Cinema Redux,” 2004, accessed March 1, 2020, http://brendandawes.com/projects/cinemaredux.

34. Ben Fry, “Traces,” 2009, accessed March 1, 2020, https://fathom.info/traces/.

35. I have created a few visualizations that show a whole book in a single image. See http://www.flickr.com/photos/culturevis/sets/72157615900916808/; http://www.flickr.com/photos/culturevis/sets/72157622994317650/. To display the whole text of Tolstoy’s Anna Karenina in the smallest font that can be read, I had to make a 14,000 × 6,000 pixels image—well beyond current screen resolutions.

36. Roberta Smith, “Art in Review; Mark Hansen and Ben Rubin—‘Listening Post,’” New York Times, February 21, 2003, https://www.nytimes.com/2003/02/21/arts/art-in-review-mark-hansen-and-ben-rubin-listening-post.html.

37. To see Manual Lima’s taxonomy of network display methods, select “filter by method” from the “Filter by:” dropdown,” accessed March 1, 2020, www.visualcomplexity.com/vc/.

38. Latour, “Tarde’s Idea of Quantification.”

39. Wikipedia, “Synechdoche,” Wikipedia, accessed July 18, 2016, http://en.wikipedia.org/wiki/Synecdoche.

40. Stefanie Posavec, Writing without Words, 2008, accessed March 1, 2020, http://www.stefanieposavec.com/writing-without-words; Martin Wattenberg, The Shape of Song, 2001, accessed March 1, 2020, http://www.bewitched.com/song.html.

41. Lev Manovich, “Data Visualization as New Abstraction and Anti-Sublime,” SMAC! 3 (2002): n.p. (San Francisco, 2002), http://manovich.net/index.php/projects/data-visualisation-as-new-abstraction-and-anti-sublime.

42. David L. Small, Rethinking the Book (PhD thesis, MIT, January 1999), https://acg.media.mit.edu/projects/thesis/DSThesis.pdf.

43. Ben Fry, Valence, 2001, accessed March 1, 2020, http://benfry.com/valence/.

44. W. Bradford Paley, TextArc, 2002, accessed March 1, 2020, http://wbpaley.com/brad/projects.html.

45. Frank van Ham, Martin Wattenberg, and Fernanda B. Viégas, “Mapping Text with Phrase Nets,” IEEE Transactions on Visualization and Computer Graphics 15, no. 6 (2009): 1169–1176, https://doi.org/10.1109/TVCG.2009.165.

46. Software Studies Initiative, “Image_Graphr Outputs,” Flickr, accessed September 18, 2019, https://www.flickr.com/photos/culturevis/sets/72157617847338031/.

47. Wayne Rasband, ImageJ, accessed September 20, 2019, https://imagej.nih.gov/ij/.

48. Lev Manovich, “Cultural Analytics Visualizations on Ultra High Resolution Displays,” Software Studies Initiative, December 24, 2008, http://lab.softwarestudies.com/2008/12/cultural-analytics-hiperspace-and.html.

49. Humanities+Digital Visual Interpretations Conference: Aesthetics, Methods, and Critiques of Information Visualization in the Humanities, Arts, and Social Sciences, conference at Massachusetts Institute of Technology, Cambridge, Massachusetts, May 22–22, 2010, https://www.iri.centrepompidou.fr/evenement/humanitiesdigital-visual-interpretations-conference-2010/.

50. It is possible, however, that our interactive interfaces with visualizations are effective precisely because they do provide certain reduction functions. I am thinking in particular about the zoom command. We zoom into direct visualizations such as Time covers to examine the details of particular covers. We zoom out to see the overall trends. When we do that, the images are gradually reduced in size, eventually becoming small color dots.

9 Exploratory Media Analysis

1. John W. Tukey, Exploratory Data Analysis (Reading, MA: Addison-Wesley, 1977).

2. “Chronicling America: Historic American Newspapers,” Library of Congress, accessed July 7, 2019, http://chroniclingamerica.loc.gov/.

3. Internet Archive, accessed February 20, 2020, https://archive.org/.

4. “Art Now”, Flickr group, accessed July 7, 2016, http://www.flickr.com/groups/37996597808@N01/.

5. Coroflot, “About Us,” accessed July 7, 2016, http://www.coroflot.com/about.

6. “Prints & Photographs Online Catalog,” Library of Congress, accessed July 7, 2016. http://www.loc.gov/pictures/.

7. Flickr, “The App Garden,” accessed July 7, 2016, http://www.flickr.com/services/api/.

8. For more details, see Steve Stemler, “An Overview of Content Analysis,” Practical Assessment, Research & Evaluation 7, no. 17 (2001), http://PAREonline.net/getvn.asp?v=7&n=17.

9. Calvin N. Mooers, The Theory of Digital Handling of Non-Numerical Information and Its Implications to Machine Economics (Boston: Zator Co., 1950).

10. Mooers, The Theory of Digital Handling, 1–2. Emphasis added.

11. Calvin N. Mooers, Scientific Information Retrieval Systems for Machine Operation: Case Studies in Design (Boston: Zator Co., 1951), 3.

12. Mooers, The Theory of Digital Handling, 2. Emphasis added.

13. Vannevar Bush, “As We May Think,” Atlantic Monthly, July 1945, http://web.mit.edu/STS.035/www/PDFs/think.pdf.

14. Today, scientists do not keep up with research by moving from references in one article to other articles and sites; instead, they search giant databases and depositories of science publications and data, such as ACM, arXiv, IEEE, PubMed, ProQuest, Web of Science, ScienceDirect, and many others. And because science publishing is highly structured, with articles and conference papers including subject categories, keywords, overviews of related research with many citations, and ID numbers, all being generated automatically for each new publication, the database paradigm works quite well.

15. These features correspond to the Instagram UI as of March 2019. The interface can change in the future: new functions can be added and older ones altered.

16. This description applies to versions of these applications and apps as of March 2019.

17. Lev Manovich, Moritz Stefaner, Mehrdad Yazdani, Dominikus Baur, Daniel Goddemeyer, Alise Tifentale, Nadav Hochman, and Jay Chow, Selfiecity, a website and custom interactive app, 2014, and Selfiecity London, a website and custom interactive app, 2015, http://selfiecity.net/ and http://selfiecity.net/london/; Daniel Goddemeyer, Moritz Stefaner, Dominikus Baur, and Lev Manovich, On Broadway, interactive artwork for touch display, 2014, http://on-broadway.nyc.

18. Wikipedia, “Digital Image Processing,” accessed June 6, 2016, http://en.wikipedia.org/wiki/Digital_image_processing.

19. “Text Analysis,” Tooling up for Digital Humanities, accessed July 27, 2016, http://toolingup.stanford.edu/?page_id=981.

20. Voyant, accessed September 20, 2019, https://voyant-tools.org; Matthew Jockers, Text Analysis with R for Students of Literature (Berlin: Springer, 2014).

21. For an explanation of image features learned by convolutional networks, see Matthew D. Zeiler and Rob Fergus, Visualizing and Understanding Convolutional Networks, ArXiv.org, November 12, 2013, https://arxiv.org/abs/1311.2901.

22. For discussion of computer vision adoption in photography services and phone cameras, see Lev Manovich, AI Aesthetics (Moscow: Strelka Press, 2018).

23. Clarifai, “Models,” accessed September 20, 2019, https://clarifai.com/models.

24. David Ramli and Shelly Banjo, “The Kids Use TikTok Now Because Data-Mined Videos Are So Much Fun,” Bloomsburg BusinessWeek, April 17, 2019, http://www.bloomberg.com/news/features/2019-04-18/tiktok-brings-chinese-style-censorship-to-america-s-tweens.

25. Mehrdad Yazdani and Lev Manovich, “Predicting Social Trends from Non-photographic Images on Twitter,” in Proceedings of the 2015 IEEE International Conference on Big Data (Washington, DC: IEEE Computer Society, 2015), 1653–1660.

26. Miriam Redi, Damon Crockett, and Lev Manovich, “What Makes Photo Cultures Different?,” in Proceedings of the 24th ACM International Conference on Multimedia (New York: ACM, 2016), 287–291.

27. Yale Digital Humanities Lab, “Neural Neighbors: Capturing Image Similarity,” accessed October 1, 2019, https://dhlab.yale.edu/projects/neural-neighbors/.

28. Konstantinos Rematas, Basura Fernando, Frank Dellaert, and Tinne Tuytelaars, “Dataset Fingerprints: Exploring Image Collections through Data Mining,” in Proceedings of the IEEE Conference on Computer Vision and Pattern Recognition (Washington, DC: IEEE Computer Society, 2015), 4867–4875.

29. Benoît Seguin, Making Large Art Historical Photo Archives Searchable (Lausanne: EPFL, 2018), https://infoscience.epfl.ch/record/261212?ln=en.

30. Seguin, Making Large Art Historical Photo Archives Searchable, 118.

10 Methods of Media Visualization

1. John Unsworth, “Scholarly Primitives: What Methods Do Humanities Researchers Have in Common, and How Might our Tools Reflect This?,” Humanities Computing Symposium, May 13, 2000, King’s College, London, accessed October 1, 2019, http://www.people.virginia.edu/~jmu2m/Kings.5-00/primitives.html.

2. Tiago Ferreira and Wayne Rasband, ImageJ User Guide, last updated October 2, 2012, https://imagej.nih.gov/ij/docs/guide/index.html.

3. John W. Tukey, Exploratory Data Analysis (Reading, MA: Addison-Wesley, 1977).

4. Damon Crockett, “ivpy,” GitHub, accessed October 1, 2019, http://github.com/damoncrockett/ivpy.

5. Apple, “Photos,” accessed July 17, 2016, http://www.apple.com/ios/photos/.

6. M. Albanese et al., “Video Summarization,” in Encyclopedia of Multimedia, ed. B. Furht (Boston: Springer, 2006), https://doi.org/10.1007/0-387-30038-4.

7. Stuart Hall, Encoding and Decoding in the Television Discourse (Birmingham: Centre for Contemporary Cultural Studies, 1973).

8. Stuart Hall, “Encoding/Decoding,” in Culture, Media, Language: Working Papers in Cultural Studies, 1972–79, ed. Stuart Hall (London: Hutchinson, 1980), 128–138.

9. Hall, “Encoding/Decoding.”

10. Drake Baer, “Why Data God Jeffrey Hammerbacher Left Facebook to Found Cloudera,” Fast Company, April 18, 2013, http://www.fastcompany.com/3008436/takeaway/why-data-god-jeffrey-hammerbacher-left-facebook-found-cloudera.

11. Nick Yee, “The Demographics, Motivations and Derived Experiences of Users of Massively Multi-User Online Graphical Environments,” Presence: Teleoperators and Virtual Environments 15, no. 3 (2006): 309–329.

12. Ferreira and Rasband, ImageJ User Guide.

13. Jeffrey M. Perkel, “Life Science Technologies: This Is Your Brain: Mapping the Connectome,” Science 339, no. 6117 (January 18, 2013): 350–352, https://doi.org/10.1126/science.339.6117.350.

14. Johannes Schindelin, Curtis T. Rueden, Mark C. Hiner, and Kevin W. Eliceiri, “The ImageJ Ecosystem: An Open Platform for Biomedical Image Analysis,” Molecular Reproduction and Development 82, no. 7–8 (2015): 518–529, https://doi.org/10.1002/mrd.22489; Ferreira and Rasband, ImageJ User Guide.

15. Ferreira and Rasband, ch. 28, sec. 6 (“Stacks”) in ImageJ User Guide.

16. Ferreira and Rasband, ch. 28, sec. 6 (“Stacks”) in ImageJ User Guide.

17. For a very good discussion of general sampling concepts as they apply to digital humanities, see Anthony Kenny, The Computation of Style: An Introduction to Statistics for Students of Literature and Humanities (Oxford: Pergamon Press, 1982).

18. Jesse Alpert and Nissan Hajaj, “We Knew the Web Was Big . . . ,” Google Official Blog, July 25, 2008, http://googleblog.blogspot.com/2008/07/we-knew-web-was-big.html.

19. Marco Brambilla, Civilization (Megaplex), 2008, high-definition 3D video, https://www.marcobrambilla.com/civilization-megaplex.

20. Wiktionary, “Browse,” accessed July 28, 2016, http://en.wiktionary.org/wiki/browse.

21. Wiktionary, “Explore,” accessed July 28, 2016, http://en.wiktionary.org/wiki/explore.

Conclusion

1. Lev Manovich, AI Aesthetics (Moscow: Strelka Press, 2018).

2. The concept of “cultural techniques” has been mostly used in recent German media theory. See Geoffrey Winthrop-Young, Ilinca Irascu, and Jussi Parikka, eds., “Cultural Techniques,” special issue, Theory, Culture & Society 30, no. 6 (November 2013).

3. Nicolas Truong and Nicolas Weill, “A Decade after His Death, French Sociologist Pierre Bourdieu Stands Tall,” Guardian, February 21, 2012, https://www.theguardian.com/world/2012/feb/21/pierre-bourdieu-philosophy-most-quoted.

4. The term cultural omnivore was developed by American sociologist Richard Peterson. See Richard Peterson, “Understanding Audience Segmentation: From Elite and Mass to Omnivore and Univore,” Poetics 21, no. 4 (1992): 243–258.

5. Minsu Park et al., “Understanding Musical Diversity via Online Social Media,” in Proceedings of the Ninth International AAAI Conference on Web and Social Media (Oxford: AAAI Press, 2016), 308–317, http://www.aaai.org/ocs/index.php/ICWSM/ICWSM15/paper/view/10570.

6. See, for example, Jordan DeLong, “Horseshoes, Handgrenades, and Model Fitting: The Lognormal Distribution Is a Pretty Good Model for Shot-Length Distribution of Hollywood Films,” Digital Scholarship in the Humanities 30, no. 1 (2015): 129–136.

7. Franco Moretti, Atlas of the European Novel: 1800–1900 (London: Verso, 1998), 150.

8. Agustin Indaco and Lev Manovich, Urban Social Media Inequality: Definition, Measurements, and Application, arXiv.org, July 7, 2016, https://arxiv.org/abs/1607.01845.

9. Inna Kizhner et al., “The History and Context of the Digital Humanities in Russia,” paper presented at the Digital Humanities 2018 conference, Mexico City, June 26–29, 2018, https://dh2018.adho.org/the-history-and-context-of-the-digital-humanities-in-russia.

10. Internet Archive, accessed September 10, 2019, https://archive.org.