Dear Reader,
My name is Kayla Itsines and I am a personal trainer. I have been in the fitness industry for almost 10 years and chose personal training as my career because I am passionate about making people, especially women, feel better about themselves. As a child, I wanted to be a beauty therapist because I liked the way makeup makes women feel (at one point when I was really young, I even wanted to be a lawn mower, because I loved the way freshly cut grass made people smile—my dad still thinks this is funny!) As I matured, I discovered makeup is only skin deep, and therefore, a very temporary change. I realised I wanted to make a permanent change to women’s lifestyles and mindsets. Something like this is only achievable through a comprehensive health and lifestyle change, not just a layer of concealer.
MY MISSION? I WANT TO HELP AS MANY WOMEN AS POSSIBLE ACHIEVE THEIR IDEAL BODY, CONFIDENCE, AND HAPPINESS.
Not only am I passionate about helping women change their lives, but I am passionate about exercise in general. I love training women. I love seeing them work hard and sweat, finishing their session with a big exhale as they look at me, exhausted, but with a huge grin of success. Exercise can be very empowering for women of any age, shape, or size.
Since 2009, I have trained women in a female-only studio and on the road with a portable training franchise. In 2014, I decided to take my workout advice away from what had become my very own personal training studio and into the online world, and this is when #bbg, or the Bikini Body Guide, was born. But the name Bikini Body Guide has nothing to do with the way you look; instead it represents an ideology that my partner Tobi and I created (see here). The global fitness community we have established is now over 13 million women strong, and it’s growing daily. Our mission is that this community of amazing women is going to change the world for the better through health and fitness, and now you’re a part of it too.
