The index that appeared in the print version of this title does not match the pages in your e-book. Please use the search function on your e-reading device to search for terms of interest. For your reference, the terms that appear in the print index are listed below.
Adamski, Tom, 213
adolescent girls, 148–9
imbalances, 154–5
selfies, 152, 155, 159, 161, 162, 167–8
Aeronautica Militare, 134–7, 209
age, chronological and emotional, 114–15, 156, 190–1
air travel
airline food, 196–7
airports, 5, 16, 58, 60, 162, 196
Emirates airline, 175
security, 196
alcohol
beer can/bottle displays, 139, 157–8
and Brazil, 122, 126–7, 129, 134, 137, 140–5
and Russia, 27–9, 31, 33, 42, 63
and transformation/escape, 33–4, 42, 127
Anderson, Chris, 59
Ansell, 211–12
anthropology, 11. See also ethnography; Subtext Research
Apple, 49, 59, 96, 112, 138, 172–4, 178, 180, 203
Arons, Marc de Swaan, 13
aspiration, 4, 29, 34, 60, 81, 131–7, 180, 196
and Brazil, 122, 126–35, 140–1, 144–5
and fashion, 128–9, 150–2, 155–6, 158
Australia, 15, 75, 104–5, 107–8, 115, 131, 142, 176, 180–1
Austria, 142, 151, 154, 156, 158, 168
automobiles
BMW Mini Cooper, ix, 199
Chevrolet, 138
and China, 172, 179–80, 199–205
and identity, 180
and Saudi Arabia, 35
self-driving cars, 216
and the United States, 61, 63, 200–202
beauty, 29, 77, 80, 100, 145, 177. See also cosmetics; fashion
big data, vii-viii, 2–3, 12–14, 73, 160, 212–16
Boas, Franz, 11
brands and building, 1–2, 4, 14, 67, 112, 173
and aspiration, 131–7
brand ambassadors, 108, 115, 145, 191
brand loyalty, 107, 113, 163, 213
country branding, 57, 60, 175–7
definition of brand, 211
and desire, 9–11
destinations, 173–7
fear of losing branded identities, 210–11
globalization of, 147–8
and Kulturbrille (culture glasses), 11
and religion, 138–9
and Somatic Marker Hypothesis, 65–6
See also specific brands; Subtext Research
Brasil Kirin, 121–3, 138. See also Devassa
Brazil, 9, 56, 76, 95–6, 122–45
aspiration, 122, 126–35, 140–1, 144–5
color, 140–1
community, 139–42
fear halo, 121–2
national identity, 124–5
Rio de Janeiro, 80, 122–3, 126, 130–1, 137, 141, 143–5
São Paulo, 80, 128, 137, 138, 144
socioeconomic class, 123–8
See also Devassa
“Breaking the Frame,” 192–4
Britain. See Great Britain
cars. See automobiles
Carson, Shelley H., 105
cereal packings, 76, 84, 86, 92–6
Chicken Kitchen, 67–70. See also Lowes Foods
childhood illness, 6–8
China, 171–3
art museums, 185–6
automobile industry, 172, 179–80, 199–205
bedding, 184–5
Beijing, 77, 179, 181–2, 186–7
bicycles, 171–2
health and hygiene habits, 182–5, 186
“Made in China,” 172, 178, 180, 199, 204–5
media, 59–60
Quingming Jie (Tomb-Sweeping Festival), 186–8
rational thinking, 172–3
sensuality, 184–5
shopping behaviors, 181
somatic markers, 177–8
transformation, 187–90, 200, 203–4
Christakis, Nicholas, 98
Christian Louboutin, 115
Climate, 216–17
clothing
Aeronautica Militare, 134–7, 209
and aspiration, 128–9, 150–2, 155–6, 158
and “Breaking the Frame,” 193–4
and China, 133
and imbalance, 19
manufacture of, 149–50
and Saudi Arabia, 35–6, 39, 98–9
shoes, 158–9
shopping behaviors, 155–7, 164, 166–7
“What Color Is This Dress?” photo, 207–8, 219
See also fashion; Tally Weijl
color
and Brazil, 140–1
“What Color Is This Dress?” photo, 207–8, 219
community and belonging
and Brazil, 139–42
and local observers, 219–20
and religion, 138–40
and shopping, 163–4
sociability, 163–4
social exclusion, 110–11
tribes, 56, 97, 115, 135, 137, 140, 145, 161, 165
and Trollbeads, 110, 218, 222, 225
and the United States, 61–5, 67–9, 71–2, 222
cosmetics, 22, 29, 31, 100, 150, 155, 159
Craig, Jenny and Sidney, 107. See also Jenny Craig
creativity, 2, 32, 41, 59, 76, 193, 225
Cristiano di Thiene, 134. See also Aeronautica Militare
culture, 4, 6, 9–11, 14–17, 30–2
and animal displays, 68–9
and connection, 25, 141–2, 222
and conversation, 128–9
cultural observers, 219–20
and display of national flags, 20
gay influence on, 165–6
and gender, 31–5
high-contact, 141–2
and imbalance/exaggeration, 10, 19–20, 29–30, 218
Kulturbrille (culture glasses), 11
and political correctness, 52, 54, 56
and skimming, 75
water-facing, 131
See also individual nations; clothing; food; homes
cuteness, 191, 194, 195, 198–9, 204
Damasio, Antonio, 65–6
Andersen Bakery, 75
conversation kitchens, 21, 221
emotional gaps, 223
homogeneity of, 56
Royal Copenhagen china, 209–10
walking habits, 12
desire, 4, 6, 29, 38, 49–50, 94, 123, 130–1, 171
and anticipation, 17–18, 67, 108–9, 185, 202, 203
for belonging, 140
and children, 39, 46, 111, 201
and compensation, 225
and cultural versus national needs, 19–20
as elusive, 10–11
and imbalance, 9–10, 19–20, 218
and instant gratification, 2–3, 17–18, 203
for liberation, 73
and refrigerator magnets, 33–4
and Twin Self, 204
Devassa, 122, 126–7, 129, 134, 137, 140–5
and aspiration, 144–5
and ritual, 142–3
and transformation, 143–4
diets, weight-loss, 107–17, 134
Digital Natives, x, 2
Euro Disney, 188–9
Hong Kong Disneyland, 133
doors, 26, 28, 53, 111, 122, 200, 202–5. See also refrigerator door magnets
dressing rooms, 156, 167–8, 226
Driest, Frank van den, 13
Durov, Pavel, 44
eastern Europe, 87, 155. See also Russia
e-commerce, 12, 44–6, 48, 62, 72, 163–4
embodied cognition, 150–1, 189
empathy, 14
enclothed cognition, 150–1
England. See Great Britain
escape, 10–11, 42, 113, 143, 156, 219
and refrigerator magnets, 33, 36, 42–3
and Saudi Arabia, 36, 40, 41, 43
and technology, 188
and transformation, 34, 116, 127, 143–5, 150–1, 158, 187–90, 200, 203–4
and the United States, 63–4
See also Oasis
ethnography, 2, 11, 145, 227. See also Subtext Research
Euro Disney, 188–9
Facebook, 18, 88, 130, 152, 154, 157, 162, 220, 221, 215. See also social media
fashion
and adolescent girls, 148–68
and aspiration, 150
and desire, 150
gay influence on, 165–6
and Italy, 133–4
and Japan, 11–12
and transformation, 150
See also clothing; jewelry; shopping; Tally Weijl
Fashion Week, 148–9
McDonald’s, 30, 54, 98, 102–7, 170, 203
fear halo, 120–1
of losing branded identities, 210–11
Blue Scripts and Green Scripts, 112
Bollywood, 83
and country branding, 177
Crocodile Dundee, 176
Fellowship of the Ring, 177
Karate Kid, 177
Lego Movie, 3
Super Size Me (documentary), 102
and Twin Self, 204
food
cereal packaging, 76, 84, 86, 92–6
kitchens, 11–12, 16–18, 21–3, 33, 84–5, 88, 100–101, 129, 221
restaurant dining, 18–19, 56, 58, 75, 103
shadow lines in supermarkets, 94
See also fast food; Lowes Foods
Fox, James Alan, 58–9
Foxconn, 178
France, 75
Euro Disney, 188–9
Paris, 62, 103, 133–4, 148–9, 164, 173–4, 185–6, 188–9, 195
Frazier, Ian, 23
friendship, 21, 25, 97–8, 126–7, 157
gender roles and differences
adolescent identity, 157
and Saudi Arabia, 35–6, 40, 99
Germany, 2–3, 102, 149, 151, 154, 158, 173, 200–202
Gorbachev, Mikhail, 27
Great Britain, 22, 77, 91, 155, 212
See also United Kingdom
grocery retailers. See Lowes Foods
Haas, Robert, 38
Haller, Julia, 208
hand cream, 159
hand strength, 17
Harrison, George, 200
health and hygiene, 159
and rituals of transformation, 151
toothbrushes and tooth brushing, 9, 31, 37, 39, 182–3, 186
See also beauty
Hitchcock, Alfred, 112
homes
artwork, 16, 26–7, 32, 37–8, 86, 151–3
bedrooms, 27, 31, 39–40, 82, 86, 88, 111, 132, 151–8, 160–1, 184, 222
in India, 82–9
kitchens, 11–12, 16–18, 21–3, 33, 84–5, 88, 100–101, 129, 221
mirrors, 30–1, 44, 86, 90, 153
refrigerator contents, 100–101
refrigerator magnets, 32–4, 36, 38, 42–4, 62, 82, 218
in Russia, 26–34
in Saudi Arabia, 36–40
in the United States, 60–3
Hong Kong Jockey Club, 131–4, 134, 143
and automobiles, 180
and bedrooms, 152–3
“Breaking the Frame,” 192–5, 198
as a construct, 191
multiple social identities, 226–7
and music, 213–14
and sports, 214–15
Twin Self, 190–1, 194, 200, 204, 209, 222
and walls, 37
imbalance
and adolescent girls, 154–5
and children, 201–2
and China, 187
and emojis, 22
and France, 103
and rebellion, 29–30
and technology, 60
and Trollbeads, 111
India, 75–6
advertising rules, 96
Bollywood, 83
cereal packaging, 76, 84, 86, 92–6
homes, 82–9
mothers-in-law and daughters-in-law, 5, 76, 78–90, 93–4
Mumbai, 76–8, 80, 83, 85, 98, 92
mummyji (honored mother), 79–81, 92–3
New Delhi, 76, 77, 79, 80, 89, 92
poverty, 76–7
saas-bahu (Hindi-language soap operas), 79–80, 82
shantytowns, 80
Information Era, 2, 14, 139, 163–4, 174, 204
Internet
and China, 171
and concept of “local,” 162
online shopping, 12, 44–6, 48, 62, 72, 163–4
and Tally Weijl 2.0, 167–8
and the United States, 57–9, 63
See also social media; technology
iRobot, 190–1, 194–5, 197–9. See also Roomba
Italy, 29, 50, 58, 71, 133–7, 140–1, 145, 182, 189
Jack Morton Worldwide, 138
Jackson, Peter, 177
“Breaking the Frame,” 192–3
business card exchange, 70
commuter train doors, 202
fast food, 98
household gender roles, 11–12
“Paris Syndrome,” 133–4
population density, 188
sexuality, 30
timeliness, 15
wireless market, 148
jewelry, 8, 109–10, 130. See also Trollbeads
Katz, David, 98
Knausgaard, Karl Ove, 48
Knudstorp, Jørgen Vig, 1
Langer, Ellen, 90–1
LEGO, x, xi, 1–3, 7, 39, 201, 209, 225–6
and social currency (Adidas inspiration), 2–3, 213–14, 222, 227
Lifebuoy, 81–2
LiveStrong bracelets, 130
Lowe, Tim, 50
Lowes Foods, 47–50, 60, 62–73, 83, 113, 116, 130, 190, 218, 222, 224–6, 232–3
and Back to the Future inspiration, 67–8
Beer Den, 72
Chicken Kitchen, 67–70
Pick and Prep (produce section), 71–2
rectangular design, 66–7
Marketing2020 (marketing leadership study), 13
McDonald’s, 30, 54, 98, 102–7, 170, 203
McNeill, Caitlin, 207
Middle East, 6, 9, 99, 113–14. See also Dubai; Saudi Arabia
Millward Brown Vermeer, 13
mothers-in-law and daughters-in-law, 5, 76, 78–90, 93–4
movies. See film
music, 38, 142, 148, 152, 154, 200, 214–15, 222
Navalny, Alexey, 44
Nescafé, 129
Nestlé, 217
Novosibirsk, Serbia, 26, 43, 61
Oasis, 33–4, 42–3, 64. See also escape
phone bills, 160–1. See also smartphones
Pixie Dust, 189–90
play and playgrounds, 34, 38–40, 44, 200–202
Putin, Vladimir, 23, 41, 43, 44, 217
Quingming Jie, 186–8
refrigerator door magnets, 32–4, 36, 38, 42–4, 62, 82, 218
religion
and brands, 138–41
church attendance, 61, 139–40, 189
and connectivity, 217
and India, 80–1
and Russia, 41
and Saudi Arabia, 41
and Scandinavia, 54
and transformation, 189
and the United States, 54–5, 61
retail convergence, 163–4
rituals, 4, 61, 81, 108, 127, 138–45, 151, 168, 183, 189
Roberts, Kevin, viii-ix
Roomba, ix, 191–2, 194–6, 198–9, 222, 224, 225
Rulership, 217
Russia, 6, 21–35, 43–6, 60, 63–4, 171, 182, 185, 217
escape, 42–3
homes, 26–34
Krasnoyarsk, 23, 25, 26, 61, 64
refrigerator magnets, 32–4, 36, 42, 44, 62, 84
scents, 87–8
Siberia, 6, 9, 23–34, 43, 45–6, 72
weather, 36
Saatchi and Saatchi, viii-ix
Sabra, 144–5
Saga, 91–3
Saudi Arabia, 35–43
children’s books and play, 38–40
escape, 42–3
fear, 37–40
health, 98–100
homes, 36–40
Mutaween (morality police), 35, 37, 99
obesity, 98–100
refrigerator magnets, 36, 38, 42
shopping mall design, 30–41
Scandinavia, 54, 137, 151, 155, 170, 210, 216–17. See also individual nations
Schlosser, Eric, 102
Sehdev, Jeetendr, 128
selfies, 152, 155, 159, 161, 162, 167–8
shopping
and adolescent girls, 155–6
dressing rooms, 156, 167–8, 226
and Flipping Theory, 136–7
for food, 49–50, 65–73, 85, 94–5
online, 12, 44–6, 48, 62, 72, 163–4
retail convergence, 163–4
shopping centers and malls, 35–43, 47–8, 61, 63, 113
and big data, 12–14, 160, 212–16
See also Subtext Research
Small Mining, 4, 11, 33, 49, 92, 115, 187, 202, 223–5, 231, 232. See also Subtext Research
smartphones, 18, 43, 49, 59, 65, 153, 155
and escape/transformation, 64, 188
feature phones, 88–9
social media, 8, 14, 18, 43–5, 49, 61, 130, 145, 152, 162, 196, 220
and adolescent girls, 152, 154, 157
and dressing rooms, 167–8
Facebook, 18, 88, 130, 152, 154, 157, 162, 220, 221, 215
and identity, 13–14, 221, 226–7
Instagram, 5, 130, 152, 155, 221, 226
and maskenfreiheit (freedom conferred by masks), 13
Periscope, 164
as reflection of beliefs and biases, 219
and self-esteem, 215
and Uber, 225–6
VKontakte.com (VK), 43–4
“What Color Is This Dress?” photo, 207–8, 219
See also selfies
somatic markers, 65–7, 116, 176–7
sound, 26, 28, 41, 196–8, 204–5
South America, 52–3, 124, 141–2, 177, 212. See also individual nations
Spurlock, Morgan, 102
Subtext Research, 36, 61, 63, 67, 78, 88, 102, 108, 114, 127
for automobile manufacturer (China), 180–8, 199–205
for cereal manufacturer (India), 76–86, 88–9, 92–6
defined, 4
for Devassa (Brazil), 122–45
as ethnographic anthropology, 11
for Hong Kong Jockey Club, 131–4
for Jenny Craig, 107–17
for Lowes Foods (United States), 47–73
for mall project (Saudi Arabia), 35–43
for McDonald’s, 102–7
methods, 9–10
for Roomba, 191–2, 194–6, 198–9
for Russian business, 19–35, 41–5
for Saga (United Kingdom), 91–3
Small Mining, 4, 11, 33, 49, 92, 115, 187, 202, 223–5, 231, 232
for Tally Weijl (adolescent girls), 151–68
Switzerland, 28–9, 81, 110, 226
fashion, 148, 151, 154, 155, 158
happiness, 170
license plates, 137
Swiss chocolate, 28
Swiss flag, 134
walking habits, 115
Tally Weijl, 148, 151, 156, 158, 162–8, 226
technology, 5–6, 16–17, 59, 152. See also Internet; Roomba; smartphones; social media
Tetlock, Phil, viii
theaters. See film
Tradition, 217. See also rituals
transformation, 34, 116, 127, 143–5, 150–1, 158, 187–90, 200, 203–4
tribes, 56, 97, 115, 135, 137, 140, 145, 161, 165
Trollbeads, 109–15, 134, 195, 218, 222, 224, 225
Twin Self, 190–1, 194, 200, 204, 209, 222
United Kingdom, 19, 22, 75, 90, 151, 207, 214. See also Great Britain
community, 61–5
curvilinear design, 53–4
fast food, 102–3
homes, 60–3
New York City, 18, 24, 57, 60, 149
obesity, 98–9
political correctness, 54–6
See also Lowes Foods
Venugopal, Veena, 79–80
Victoria’s Secret, 72, 157, 163, 166
VKontakte.com (VK), 43–4
VOX, 113
walking habits, 5, 12, 15, 115, 185–7, 214
Weed, Keith, 13
weight and weight loss, 98–100, 102, 107–17, 134
Williams, Pharrell, 104