Each man must make a personal commitment to excellence and victory, even though we know deep down that the ultimate victory can never be completely won…. It is the spirit, the will to excel, the will to win: these are the things that endure.
—Vincent Thomas Lombardi, football coach
Vince Lombardi was born on June 11, 1913, in Sheepshead Bay, Brooklyn, New York. His father, Enrico (“Harry”), was born in Italy. His mother, Matilda Izzo, was born in Sheepshead Bay to Italian immigrants. Enrico and his brother operated a wholesale meat store.1 Vince grew up under two overpowering, unconquerable forces: l'ordine della famiglia, the unwritten but deeply ingrained system of social relations Southern Italian immigrants brought to America, and the Roman Catholic Church when it was in its heyday in America. Both forces converged on core values: acting from duty, relishing hard work, refusing facile excuses, celebrating successful struggle, paying the price to attain goals, committing to obsessive promptness, glorifying discipline, adhering to principles, and sacrificing for the common good (as defined by your family or immediate circle of believers).
After graduating from St. Francis Prep, Vince enrolled at Fordham University in the fall of 1933 on a football scholarship. He gained a measure of regional celebrity as an undersized guard on the “Seven Blocks of Granite” offensive line that animated the fine Fordham teams of the mid-1930s. Upon graduation, he dabbled at Fordham law school for one semester, later accepting a teaching job at St. Cecilia High School in Englewood, New Jersey. He there began his football coaching career, running off thirty-two unbeaten games at one point. By 1947, he had landed an assistant coaching position at Fordham, which proved to be a springboard to another assistant coaching job at West Point under the renowned Colonel Earl “Red” Blaik. In 1954, Vince entered professional football as offensive coordinator of the New York Giants. With Lombardi guiding the offense and Tom Landry in charge of the defense, the Giants, under head coach Jim Lee Howell, rose to prominence. They won the 1956 NFL championship and lost the famous sudden-death championship final in 1958 to the Baltimore Colts.
Lombardi became head coach of the hapless Green Bay Packers in 1959. The Packers had won only four games in their previous two seasons and had suffered through eleven consecutive losing seasons. Vince Lombardi arrived with one startling message: he had never been associated with a losing team and he was not about to break that streak in Green Bay. Driving, cajoling, threatening, laughing, extolling, demanding, and willing his team to success, Lombardi finished with a 7–5 record in 1959. The next year, the Packers lost a closely played championship game to the Philadelphia Eagles. Lombardi promised his team they would never drop another championship game under his watch. Astoundingly, they did not. Over the next seven years, the Packers won five NFL championships, including the first two Super Bowls. Vince Lombardi retired from coaching after the 1967 season, the greatest winner in professional football. In 1969, the restless Lombardi took control of the lowly Washington Redskins. Even though he inherited a defense more porous than a colander, Lombardi's Redskins finished with a winning record. Continued progress was expected the following season, but Lombardi was hospitalized with an especially pernicious cancer of the colon. He died on September 3, 1970. The championship Super Bowl cup was renamed the Lombardi Trophy. Vince the Winner would be commemorated annually.
The Philosophy of Winning
His players celebrated Vince Lombardi as a role model who exemplified the values he preached. Willie David, a Hall of Fame defensive end, gushed, “He is all the man there is.” Emlin Tunnell, the greatest defensive back of his period, declared admiringly, “You had to walk proud when you were with him because he walked that way.” His players also recalled Lombardi's pitiless crusade for excellence. Hall of Fame running back Jim Taylor wistfully reflected, “All he wanted from you was perfection.” Defensive tackle Henry Jordan captured Lombardi's unique mix of egalitarianism leavened with ruthlessness: “He treated us all the same—like dogs.”
Contrary to legend, Lombardi was not the first person to bellow, “Winning isn't everything, it's the only thing.” Former Vanderbilt and UCLA football coach Henry “Red” Sanders probably coined the expression in the 1930s. John Wayne played a small-time college football coach in a 1953 film, Trouble along the Way, in which the line was uttered. A 1955 Sports Illustrated article attributed the quote to Red Sanders. The 1961 San Diego Chargers yearbook fastened the line to head coach Sid Gillman. None of this matters, though. Vince Lombardi will forever be linked to the quote because he did not merely spew it, he seemed to live it.
The slogan is less impressive and not as profound as one might first suspect. Does it suggest that winning is the only value in sports? That winning by any means necessary is recommended? That only if a team wins can it gain anything? That the only reason to participate in sports is to seize victory? Under any of these interpretations, the adage is incontestably false.
Lombardi's Seven Blocks of Granite
Only by understanding Lombardi's deeper philosophy of winning, depicted in seven themes, or seven conceptual blocks of granite, can we appreciate the substance of “Winning isn't everything, it's the only thing.”2
1. The meaning of football: The contest is inherently violent and demands 100 percent determination and resolve. Victors are rewarded with full elation and fun. The game requires sacrifice, self-denial, dedication, and courage. Football transcends social and racial barriers. To renege on the physicality, commitment, virtues, or universality of football is to misconstrue its meaning and to compete inadequately.
2. The value of competition: The test of competition spurs the pursuit of personal excellence. Only through competition can we maximize our higher capabilities. We must conquer ourselves before we can master others, and competitive contexts are exercises in self-discovery and self-mastery.
3. The pursuit of perfection: Winning is only part of the quest. The greater ideal is actualizing our talents to their fullest. Victory can often be seized by falling short of this ideal. But it is our pursuit of perfection that vivifies our character: “The spirit, the will to excel, the will to win, they endure, they last forever. These are the qualities that are larger and more important than any of the events that occasion them.”3
4. A conviction that individual freedom has turned to wrongful license: Sensing social change in the 1960s, Lombardi suspected the centuries-old struggle against dogmatism, authoritarianism, and tradition had gone too far. The relentless rise of individual freedom had undermined rightful authority in the family, salutary discipline in education, and codes of decency in conduct. The result would be impending chaos instead of unambiguous social progress.
5. The value of discipline: Social unrest is in large part a reaction to ineffective leadership: “While most [people] shout to be independent, [they] at the same time wish to be dependent, and while most shout to assert themselves, [they] at the same time wish to be told what to do.”4 Strong leaders must emerge if the value of freedom is not to disintegrate into wrongful license.
6. The belief that leaders are made, not born: Hard work, the ground of all worthwhile attainments, is critical to leadership. A balance must be struck between love and mental toughness. The toughness—sacrifice, self-denial, dedication, and fearlessness—is typically the easier part of the equation. Love flows from the bonding of teammates: “The love I'm speaking of is loyalty…. Teamwork, the love one man has for another and that he respects the dignity of another. The love that I'm speaking of is charity…. [A leader] must walk a tightrope between the consent he must win and the control he must exert.”5
7. The primacy of character and strong will: The strong will is character in action. Our pursuit of victory and desired goals reflects and sustains our characters: “While it is true the difference between men is in energy, in the strong will, in the settled purpose, and in the invincible determination, the new leadership is in sacrifice, it is in self-denial, it is in love and loyalty, it is in fearlessness, it is in humility, and it is in the perfectly disciplined will. This is the distinction between great and little men.”6
At first blush, the line is fine between Lombardi's credo taken as an inspiring call for glorious self-creation and as a celebration of fascism.
The Dark Side of the Relentless Competitor:
The Dangers of Winning at All Costs
Even at the professional sports level, ruthless competition and unwavering striving for victory can exact an unappealing price. Critics of zealous competitors who supposedly overemphasize the importance of winning lodge several challenges.7
Zealous competition is physically and mentally unhealthy.
Overly combative, impatient, hypertense strivers are more vulnerable to high blood pressure, heart attacks, and strokes. The impulse to reach and remain at the mountaintop of victory is unhealthy. For example, Bob Cousy, Hall of Fame NBA basketball player and coach, eventually came to doubt the value of the hypercompetitive life:
As you rise to higher levels you compete against other people who are equally talented. Then you need intensity, a killer instinct that impels you to keep going the extra mile to reach a goal when others slow down or stop…. I had always wanted to be a success in anything I tried. In any competition I had an almost uncontrollable need to win. This killer instinct had brought me success as a player and as a coach, but it also tempted me to run over people, to break rules, to neglect my family, to neglect myself to the point where I was on the edge of physical and emotional breakdown.8
While this criticism of zealous competition has merit, several rejoinders are available. The pivotal modifier is “overly.” If a person is ultracompetitive in all or most aspects of her life, then her susceptibility to health problems increases. But this need not be true if she is strongly, but not overly, competitive in most aspects of life, or if she is overly competitive in only one dimension of her life. Moreover, even if a person's combativeness does invite health problems that shorten her life, it does not follow that a calmer, more contented life would have been preferable. Prizing intensity, adventure, risk, boldness, and conquest over obstacles more than serenity, safety, peace, and compromise is not automatically misguided.
Those of us who are prone to hypercompetitiveness must understand the possible trade-offs and, as ever, choose under conditions of uncertainty. Whether Lombardi's roaring appetite for victory contributed to the disease that killed him is purely speculative. Even if it did, to assume that Lombardi would have been willing to pay even that price for the life he led is reasonable.
Overemphasizing winning leads us to classify participants into a few winners and many losers.
Lionizing the Super Bowl and World Series champions as ultimate winners causes us to tend to feel contemptuous toward runners-up and also-rans. We judge “winners” as excellent, valuable, and strong. We judge “losers” as weak and mediocre. The implication is that by judging athletes and teams by their accomplishments—as defined only by the outcomes of their performances—we devalue more important human attributes such as character and personality. This conclusion, though, does not follow. First, Lombardi would not so easily separate performance from character. He was thoroughly convinced that victory flowed from strong, disciplined character joined to appropriate athletic skill. He prized the pursuit of excellence, the futile but rewarding quest for perfection, over victory as such. “Winning in and of itself was not enough for him. His players knew that he was more likely to drive them mercilessly after they had played sloppily but won than when they had played hard but lost…. Winning wasn't everything to him, he wanted excellence.”9 Second, we should classify athletes as winners only as athletes, not as human beings. St. Louis Rams coach Dick Vermeil, for example, described Lawrence Phillips, sixth overall pick in the 1996 NFL draft, as potentially the best running back he had ever coached. As a human being, though, Phillips was coarse, insensitive, selfish, fraudulent, and loutish. He was arrested numerous times for felony assault, domestic violence, and child abuse. Third, sports fans and commentators feel contemptuous toward individual athletes or teams only if they judge that the athletes’ performances, not necessarily their outcomes, are subpar. If players perform below their capabilities, if they make mental errors, if they fail to hustle, if they act out wrongly, then criticism, even temporary contempt, may follow.
But negativity does not automatically dog defeat. Sometimes defeated athletes garner as much glory as victors, or even more. Think Joe Frazier at Manila, Arturo Gatti in several battles, the Packers in the 1960 NFL championship game, or the New York Giants in the 1958 final game. Process values—the texture and quality of the pursuit of excellence—always resonate, even in the highly competitive context of professional sports. Process values include maximization of athletic potential, the joy of participating in sport for its own sake, the experience of intense competition, and development of virtues such as discipline, focused preparation, and commitment to hard work. Process values can usually be attained independently of scoreboard results.
Relentless competition overwhelms more important values such as cooperation and, instead, sharpens predatory instincts.
Single-minded striving hones our instincts for domination and conquest while dulling our yearning for cooperation and community. We risk isolation and estrangement as paramount social bonds grow weaker.
Again, Bob Cousy's words are instructive: “Perhaps I had put too much stock in competition. If I had to do it over again, I told myself, I would look for a better balance between the competitive and noncompetitive sides of life, giving more time and attention to my family, and to …reading, reflecting, helping others.”10
Whatever force this objection has in the context of individual sports is muted in team sports such as football. Cooperation, loyalty, and mutual respect and dignity were the cornerstones of Lombardi's notion of love: “You might have a guy playing next to you who maybe isn't perfect, but you've got to love him, and maybe that love would enable you to help him. And maybe you will do something more to overcome a difficult situation in football because of that love.”11 Cousy here ignores the values of teamwork and group bonding in professional athletics. Also, strongly competitive athletes need not ignore the noncompetitive aspects of life that Cousy lists. Time away from the playing field can be used for such purposes where the will to do so is firm. For example, Nick Buoniconti, Cris Collinsworth, and Alan Page are among numerous NFL players who earned law degrees during their off-seasons.
Focusing only on winning supports an “ends justify the means” mentality.
When outcomes become paramount, athletes rationalize their use of underhanded means. Breaking the rules of competition, through use of performance-enhancing drugs or outlawed methods of gaining an edge, is spun as gamesmanship. Paying student-athletes to enroll or remain in an institution of higher learning, in violation of NCAA rules, is packaged as humanitarian aid to the disenfranchised. As long as athletic success follows and the chicanery remains undetected, contentment reigns.
This is, of course, a legitimate concern, because so many moral transgressions pervade the relentless crusade for victory. But this results only when process values are completely cast aside, when victory becomes an end in itself. Certainly, Vince Lombardi's philosophy of winning did not approach that point. David Maraniss writes: “There was a crucial distinction in his philosophy between paying the price to win and winning at any price. [Lombardi] did not believe in cheating to win, and he showed no interest in winning the wrong way, without heart, brains, and sportsmanship…. Winning in and of itself was not enough for him.”12
Relentless competition nurtures a “crush the opposition” mentality and ignores the deeper value of athletic contests.
Opponents may be viewed as mere obstacles to be overcome, as objects to be used for our purposes, as pesky intruders trying to frustrate our ends. Worse, such an attitude can corrupt the better angels of our nature. Again, Cousy warns us: “I'm no longer so proud of the killer instinct. It may be a drive that makes a superstar in sports, sells a product or wins a war. But it can do more than blow away an opponent. It can kill the moral sense, the happiness of a family, even the man himself.”13
With most human beings, our worst attributes are just our best attributes exaggerated. The gregarious extrovert can become an obnoxious annoyance merely by ratcheting up the intensity of her concern. The strong, silent type can become a self-absorbed sphinx, imperious to the interests of others. The erudite professor can morph into an insufferable know-it-all. Yes, the zealous competitor can come to despise and demean opponents and become an unwitting collaborator in his own self-destruction.
But such a fall from grace was not part of the Lombardi philosophy of winning. In his biography of Lombardi, Michael O’Brien notes: “Vince honored football with his sportsmanship, which was one reason his peers admired him. When he lost, he seldom offered excuses or alibis. He complimented the opposition and often praised his own players. Usually when a coach excelled for long in sports there were insinuations that he engaged in unsportsmanlike practices. Losers drop hints or spread suspicions. But none of his peers questioned Vince's conduct. No one said that he had been dishonorable or unethical. Moreover, for him to win any other way than fairly would take all the pleasure out of his victory.”14
Sports promote numerous excellences beyond victory on the scoreboard: physical skill, strength, discipline, self-sacrifice, effort, maximization of potential, strategy, intelligence, judgment, craftiness, understanding, perseverance, resilience, and the like. Having worthy opponents is necessary for the righteous challenges that form the context for attaining these excellences. Muhammad Ali could not have been the prizefighter that he was without Joe Frazier. Tony Zale would have been the obscurest of middleweight champs without Rocky Graziano. The shining playoff comeback of the Boston Red Sox in 2004 would not have been the same without the New York Yankees. The Packers’ Ice Bowl triumph in 1967 required the gallant Dallas Cowboys for its luster. Lombardi never lost sight of the truth that the pursuit of excellence and the glory of competitive success require worthy, respected opponents.
The values of the unyielding striver mirror and sustain the worst excesses of capitalism.
From a Marxist standpoint, sports are part of the ideological superstructure—the ideas, understandings, and practices that strongly structure how we perceive and act in the world. Capitalist economics has needs that are promoted by sports that are organized in certain ways and that promote values of certain sorts. Critics claim that competitive sports support patriarchy, authoritarian and hierarchical organization, the performance principle, and meritocracy; overemphasize winning; and train participants to accept the prevailing social structure and their fate as future workers within advanced capitalist enterprise.15 If correct, sports perform important ideological functions in service of capitalist economics. From a Marxist standpoint, the same can be said of every major socializing force in our society: family, schools, religion, and the media.
Much depends on how a person views the dominant social order. If we strongly favor advanced capitalist economics and the ideology that supports it, we may well celebrate their supposed connection to American sports. If we advocate significant social change, including thoroughly restructuring or even eliminating capitalism, we may also prefer transforming the culture of sports.
In any case, the criticism is an important reminder that we should continually evaluate the lessons, messages, and values transmitted by sports. Sports are often fashioned in ways that correlate with patriarchal, hierarchical, authoritarian themes. But they can also nurture character traits that go beyond the needs of economic systems and honor human attributes that are worthy in themselves.
Consider the idea of taking responsibility for our choices and actions, unchaining ourselves from the false consolation of easy excuses. Maybe this is a value useful to this or that economic system. I would argue, though, that the notion of taking responsibility for one's choices and actions is valuable for its own sake and for its role in developing strong character. Some character traits are praiseworthy in every economic system.
Consider also the much-maligned Puritan work ethic. Giving a nod of respect to the likes of Cotton Mather and Miles Standish, the human need for creative labor need not be tied to religion or capitalism. Karl Marx (1818–1883), for example, criticized both capitalism and religion. Yet he insisted that human beings are fulfilled mainly through hard work and creative labor. He did not believe that we share a fixed, universal human nature. He claimed that we are neither naturally selfish nor unselfish. We do share, though, one general trait: we shape our identities and satisfy our spirits through work. Labor is a primary human activity because it is only through free and creative activity that a person realizes unalienated being, a condition in which a person maximizes her most glorious human possibilities and capabilities, because productive work is liberating, social, challenging, stimulating, and personally transformative.16 Creative labor is done for its own sake, not merely to survive. Picture an artist, completely engaged in her work, who is fulfilled by the process of creating. She does not watch the clock, mark off the days until her next vacation, or pray for days off. She is fulfilled by hard work because she has control over what she creates, how she creates it, and what happens to her product. Work, under such conditions, is fulfilling for its own sake. My point is that the value of hard work need not be tied in with accepting the demands of advanced capitalism or the rules of religions. Hard work, under the appropriate circumstances, can be seen as worthy for its own sake and as a way of creating a meaningful, valuable life.
Friedrich Nietzsche (1844–1900), a German philosopher, also glorified unalienated labor. Nietzsche, like Marx, viewed exertion, energy, enthusiasm, and hard work as valuable. These values need not be taken merely as requirements of advanced capitalist economics or religions, but as human needs. Marx rebelled against capitalism, religion, and the dominant social ideas of his day. Nietzsche criticized democracy, egalitarianism, Judeo-Christian religion, social conformity, and much more. Yet Marx and Nietzsche celebrated character traits and activities glorified often in sports.
That sports promote the values of exertion and hard work (the “Puritan work ethic”) is hardly an indictment and should not be taken as evidence that sports in our culture are closely tied to the excesses of advanced capitalism. If sports promote social conformity, blind obedience, loss of freedom, happy acceptance of absolute hierarchy, patriarchy, and the like, that is a greater concern. Values such as accountability, mutual respect, the pursuit of excellence, interrogation of the conditions of choice, initiation and pursuit of meaningful projects, joyful exertion, and intense engagement with life exude their own vitality. Their widespread acceptance outside athletics would probably facilitate material production in a capitalist system and most other economic systems. But such values are neither fully generated by nor totally dependent upon a particular economic context.
Lombardi and the Grand Transcender
Lombardi's philosophy of winning embodies the image of the grand transcender: pursuing the futile goal of excellence defined by perfection, engaged in recurrent self-discovery and self-creation, taking no goal as final, and committed to paying a heavy price for enduring values. Grand transcenders live intensely, joyfully, with great expectations, although they understand human limitations. Grand transcenders luxuriate in the immediacy of life, immerse themselves in the flow of experiences, and value the process of life for its own sake. They aspire to go beyond their past and current self-understandings to more glorious conceptions.
While I doubt that the image of the grand transcender captures the entire deep truth about human personality and that it shows the only way to a meaningful life, it highlights important insights. Human beings are not static creatures. We flourish through ongoing creative development. The image of the grand transcender, heroic and romantic, is appealing. It attracts us because it speaks to our sense of adventure, our individualism, our need to experience intensely. But we are much more than grand transcenders. Our sense of community, our needs for peace and respite, and our yearning for narrative structure are also part of human personality. Grand transcenders should also acknowledge and relish their interdependence with others and appreciate how self-identity is linked to social contexts.
In sports, grand transcenders strive heartily to improve their performance and maximize their capabilities. They understand that competing against worthy opponents and bonding with committed teammates invigorates the process and enhances the value of the sport. They intuit that athletic participation at its best can nurture grand creativity and fuel our ongoing efforts at sculpting worthy selves. They refuse to collaborate in their own defeats, make no excuses, and arise from temporary disappointments with full spirits.
Vince Lombardi was seduced by the lilt, not the substance, of “Winning isn't everything, it's the only thing.” He understood acutely that many of the process values of football—maximizing potential, striving for excellence, attaining superior physical condition, nurturing mental toughness, fostering an indomitable spirit—are animated by the outcome value of victory. Only when winning is wrongly taken to be an end in itself does the dark side of zealous competition emerge and the tinny echo of fascism sound.
These are ever-present dangers, but not natural consequences, of Lombardi's perspective on winning. Incidentally, Vince Lombardi's favorite subject as an undergraduate at Fordham was philosophy.17 No accident, this.
Notes
1. Vince Lombardi Jr., The Essential Vince Lombardi (New York: McGraw Hill, 2003), 5–10.
2. David Maraniss, When Pride Still Mattered: A Life of Vince Lombardi (New York: Simon & Schuster, 1999), 400–406.
3. Maraniss, When Pride Still Mattered, 402.
4. Maraniss, When Pride Still Mattered, 405.
5. Maraniss, When Pride Still Mattered, 405.
6. Maraniss, When Pride Still Mattered, 406.
7. Joan Hundley, “The Overemphasis on Winning,” in Philosophy of Sport, ed. M. Andrew Holowchak (Upper Saddle River, NJ: Prentice Hall, 2002), 206–19; D. Stanley Eitzen, “The Dark Side of Competition,” in Holowchak, Philosophy of Sport, 235–40; Torbjorn Tannsjo, “Is Our Admiration for Sports Heroes Fascistoid?” in Ethics in Sport, ed. William J. Morgan, Klaus V. Meier, and Angela J. Schneider (Champaign, IL: Human Kinetics, 2001), 393–408.
8. Bob Cousy, The Killer Instinct (New York: Random House, 1975), 4, 10–11.
9. Maraniss, When Pride Still Mattered, 366.
10. Cousy, The Killer Instinct, 204.
11. Maraniss, When Pride Still Mattered, 374.
12. Maraniss, When Pride Still Mattered, 366.
13. Cousy, The Killer Instinct, 211.
14. Michael O’Brien, Vince: A Personal Biography of Vince Lombardi (New York: William Morrow, 1987), 200.
15. George H. Sage, Power and Ideology in American Sport (Champaign, IL: Human Kinetics, 1990), 199–201.
16. Raymond Angelo Belliotti, Justifying Law (Philadelphia: Temple University Press, 1992), 145–61.
17. O’Brien, Vince, 39.