rtha, 114, 207achievement, xii, 17, 28, 34, 47, 56–57, 59–60, 68, 71, 75, 77, 82–83, 91–92, 95–96, 101, 103, 108, 114, 117, 122, 127–28, 132–33, 138–140, 146, 153–54, 157, 168, 171, 178, 182, 209, 218
aesthetic, 58, 108, 111, 120, 187, 190, 192, 196, 204, 214
Alcorn, Al, 23
ambition, 56–57, 61–62, 69, 216
Android (device), 72, 93, 152, 235
antitrust (law), 173–74, 178–182
Apple, Inc., xi, xii, 5, 7, 9, 12–13, 15, 19, 22–25, 27, 28–31, 59–60, 71–75, 77, 80, 82–83, 88–89, 91, 93, 96, 99–100, 106, 110–11, 120–21, 123, 127–29, 137–38, 140–41, 143–46, 149, 151–161, 165, 167, 171, 173, 174–79, 182–87, 190, 195–97, 199, 204–05
Apple II (IIe, IIGS), xi, 87–88, 90–91, 232, 235
Apple III, 88
The Apple Revolution: The Real Story of How Steve Jobs and the Crazy Ones Took Over the World (Dormehl), 20, 25
Aquinas, Thomas, 208–09
Aristotle, 34, 36, 102–03, 106–07, 110, 137, 142, 187, 208–09, 217
artificial intelligence (AI), 48, 156–57, 218
arts, 20, 24, 35, 47, 55, 68, 81, 89, 120–22, 140, 143, 146, 166, 170–71, 185, 190, 195–96, 199, 201–02, 208, 217, 235
Atari, Inc., 8, 9, 23, 25, 113. See also Alcorn, Al
audacity, 30–36
authenticity, 20, 123–24, 167–69, 172, 215–17
Autobiography of a Yogi (Yogananda), 113
autonomy, 20, 39, 54, 150, 157, 212
bad faith, 168–69
Bailey, George, 16
Barber, Benjamin, 18
Bauhaus, 200
Be the Solution: How Entrepreneurs and Conscious Capitalists Can Solve All the World’s Problems (Strong), 21
Being and Nothingness (Sartre), 217
Being and Time (Heidegger), 183, 216
Bell, Alexander Graham, 77, 92–93
Bono (U2), 100
Breakout, 8
Brennan, Chrisann (Jobs’s ex–girlfriend), 9
Brennan, Lisa (Jobs’s daughter), 9, 107, 199
The Brothers Karamazov (Dostoyevsky), 166
Buddha, 36, 114–16, 123, 207. See also Buddhism
Buddhism, 22, 36, 113–125, 140, 200, 207
The Bug’s Life, 43, 44. See also Pixar
Campbell, Joseph, 35
capitalism, xii, 15–22, 25, 57, 68, 70, 78, 80–82, 84, 214, 216
Cars, 43, 122, 144. See also Pixar
Categorical Imperative, 104, 139, 212. See also Kant, Immanuel
charity, 73, 99, 100–111, 151, 153. See also philanthropy
Chinese Room thought-experiment, 41, 42, 218. See also Searle, John
A Christmas Carol (Dickens), 17
Churchland, Paul, 156
competition, 17, 65, 72, 178–181
computer animation, 90. See also Pixar
Confucianism, 34
consciousness, 21, 39–40, 78, 116–17, 121–22, 131–34, 181, 217–19. See also mind
Corning Glass, 133–34
corporations, 72, 92, 99, 145, 149, 151–160
Corporate Moral Agency (CMA), 151–161
Cote, Judge Denise, 173–79
counter-culture, xii, 15–19, 20–25, 199
courage, 20–21, 27, 31, 47, 58, 61–63, 70, 103, 142
creativity, 16, 21–22, 24, 30, 32, 35, 54–57, 61–62, 65–66, 69–70, 111, 138, 140, 199, 216–17
creative destruction, 69, 70, 216. See also Schumpeter, Joseph A.
creator, 8, 31, 35 Cronkite, Walter, 183–86, 190–93
Csikszentmihalyi, Mihaly, 21
Curie, Marie, 110
deception, 8–11, 108, 119, 168–69, 217
decision-making, 58, 103, 154, 157–58
Deming, William Edwards, 71–72
design, 8, 22, 47, 71–72, 83–96, 120, 141, 152, 165–68, 171, 184–89, 193–99, 200–05
desire, 17, 20, 40, 47, 68, 94, 95, 116–17, 138, 146, 151–57, 203
Deutschman, Alan, 30
Dickens, Charles, 17
Dilbert, 8. See also Adams, Scott
Dostoyevsky, Fyodor, 166
Douglass, Frederick, 128
drugs (recreational), 19, 22, 113, 140
dualism, 210
dukkha, 115
ebooks, 173–180
economics, 16–18, 54, 69–79, 94, 124, 158–59, 180, 211–18, 233–35
Edison, Thomas, 77, 110, 128, 130, 135
education, 54–56, 61–66, 76, 144, 203, 215, 234
Einstein, Albert, 110
Engels, Friedrich, 17, 18, 214. See also Marx, Karl H.; Marxism
engineers, 5, 20–23, 57, 65, 71, 84–88, 122, 139, 165–69, 189, 199, 200, 217
Enlightenment, 20, 113–17, 123–25, 207
entrepreneurship, xii, 16, 20–24, 28, 30–36, 53–69, 73, 76–85, 88, 110, 138, 142–47, 216–18, 234–35
environmentalism, 44, 95, 149, 158–59
epistemology, 82–85, 166, 211–12, 217, 232–34
e-reader, 175
existentialism, 166, 171, 213–16
Fear and Trembling, 166
Finding Nemo, 43–44, 144. See also Pixar
The Fountainhead (Rand), 73, 217
French, Peter, 155–57
Frost, Robert, 25
functionalism, 156–57
Gardiner, Bryan, 29
Gates, Bill, 22, 53, 59, 75, 99, 100, 107–08, 121, 129, 169–170
Gekko, Gordon, 16
Ginsberg, Allen, 20
Goethe, Johann, 20
Graphical User Interface (GUI), 29, 30, 82, 88, 93
greed, 17
Gregersen, Hal, 64
Gretzky, Wayne, 133
Hanh, Thich Nhat, 115–18
happiness, 95, 96, 101, 102, 109, 116, 117, 118, 129, 173, 174, 180, 181, 182, 212
harm principle, 105–07
The Heart of the Buddha’s Teaching (Hanh), 115–18
Hegel, Georg Wilhelm Friedrich, 196–98, 205, 213
Heidegger, Martin, 183–87, 190–93, 216, 232
Heinlein, Robert, 20
Hertzfeld, Andy, 5
Hewlett-Packard, 8, 57–58, 198
Hicks, Stephen, 16, 21, 53–66, 76, 232
human enhancement, 47
human nature, 17, 94, 138–39, 211, 217
humanity, 34, 43–49, 107, 110–11, 192–93, 234
iBookstore, 175–77
iCon: Steve Jobs, The Greatest Second Act in the History of Business (Young and Simon), 22, 25, 57–58
iMac, xii, 15, 80, 128, 143, 145, 149, 167, 197, 204–05, 233–36
iMind, 156–57
The Incredibles, 46–48, 59, 91, 234. See also Pixar
independence, 19, 20, 33, 35, 37, 57, 58, 60, 68, 69, 73, 83, 110, 128, 129, 130, 131, 132, 133, 134, 135, 136, 161, 198, 210
individuals, 16–18, 19–24, 31–36, 48, 55–57, 68, 73, 78–81, 91, 95, 101, 103, 105, 109, 110–11, 118, 123–24, 128–143, 146–47, 150–58, 160–61, 181, 207, 210–19
Industrial Revolution, 20
initiative, 21, 56, 58, 61–63, 65
innovation, 16, 21–24, 29, 53–54, 59–60, 64, 67–70, 73, 77–80, 83, 89, 93, 96, 101, 107–111, 122, 144–46, 153–56, 216
integrity, 20, 21, 33, 57, 68, 73, 96
intelligence, 44–49. See also artificial intelligence
intuition, 29, 42, 58, 72–73, 93, 120–21, 165, 201
iPad, 12, 23–24, 35, 76, 80, 88, 91, 108, 128, 145, 149, 151–52, 173–75, 177, 184–85, 190, 204, 232–36
iPhone, v, xi, 12, 15, 19, 77, 80, 83, 87–88, 92–93, 96, 108, 128, 134, 145, 149, 151–52, 184–85, 190, 204, 23–35
iPod, xi, 12, 15, 35, 72, 77, 80, 82, 87–88, 92–93, 121, 128, 131–32, 144–45, 149, 172, 184–190, 204, 233–35
Isaacson, Walter, 8, 9, 24, 29, 33, 67–68, 72, 76, 89, 96, 120, 127, 169, 172, 193, 197–99, 201, 204–05, 235
It’s a Wonderful Life, 16
iTunes, 12, 25, 72, 93, 128, 144–45, 191, 204
Jihad vs. McWorld (Barber), 18
Jobs, Reed (Steve Jobs’s son), 15
Joplin, Janis, 20
judgment, 33, 42, 56–58, 73, 80, 83, 101–03, 109, 114, 119, 123, 128, 129, 134, 150, 158, 160, 211
justice, 16–17, 27, 29, 30, 34–35, 136, 143, 209, 232
Kant, Immanuel, 102–04, 108–09, 110, 139, 197, 198, 212
Kierkegaard, Søren, 166, 168, 213–14
knowledge, 24, 35, 55, 61, 62, 76, 78, 80, 92, 95, 103, 135, 143, 151, 168, 198, 208, 210, 211, 212, 215, 232
Lasseter, John, 23. See also Pixar
leadership, 56–62, 67, 99, 128, 138, 144, 154
Leary, Timothy, 19
The Lion King, 43
Lisa (computer), 9, 28, 59, 82, 88, 200
List, Christian, 156–59
Locke, John, 210–11
LucasFilm, 37
Lumberg, Bill, 16
lying. See deception
Macintosh, xi, xii, 5–7, 11–12, 18, 30, 60, 82, 87–90, 92–93, 122, 144, 157, 165, 185–86, 195–97, 199–205, 231–33, 235
Mariotti, Steve, 64
market research, 72, 92–93, 123
marketing, 30, 70–71, 73, 77, 83, 87–88, 96, 123
marketplace, 30, 69, 71, 87–89
markets, 18, 22, 28, 144, 218, 223
Marley, Jacob, 99–100
Mean (virtue as a), 34, 102, 106, 142
Meditation, 113–14, 118–121, 123. See also mindfulness
mental state, 152–57
Michelangelo, 122
Microsoft, 59, 106, 121, 170–71, 234
Middle Path (Buddhism), 144, 117, 119, 122
Mill, John Stuart, 101, 104–05, 107, 110, 213
mind, 4, 20–21, 31–33, 41, 56, 72–73, 78, 80, 83, 84, 119–122, 128–29, 142, 151, 154–57, 210, 212, 218, 236
mindfulness, 114, 117, 119, 123. See also meditation
Monsters, Inc., 44–45, 47, 59, 144. See also Pixar
moral blame, 100–01, 103, 105–07, 109, 149–153, 160–61
morality, 32, 38, 101, 105, 137, 140, 150, 158, 160, 211, 217
Museum of Modern Art (MoMA), 89, 195, 201
NeXT, 12, 28, 31, 59, 89–90, 134, 140, 144, 196–97, 203–05
Nicomachean Ethics (Aristotle), 34, 106, 142
Nietzsche, Friedrich, 32–33, 215, 232
Noble Eightfold Path (Buddhism), 119, 123, 207
Noble Truth (Buddhism), 114–17, 124, 207
non-dualism, 122
non-human, 37–38, 42–48, 219, 232
nonself (anatta) (Buddhism), 114, 117–18
objectivity, 72–73, 78–84, 95–96, 116, 137–39
Objectivism, 78, 142, 235. See also Rand, Ayn
Office Space, 16
OSX (operating system), 31, 89
Palo Alto Research Center (PARC), 29–30, 82, 84
PC (personal computer), xi, 20, 27, 30, 77, 80, 82–83, 85, 127, 170, 183, 190, 200, 233, 235
perfectionism, 23, 59, 137–38, 145–47
perseverance, 21, 56, 59, 61–63
personal identity, 118
Pettit, Philip, 156–59
philanthropy, 16, 75–76. See also charity
physicalism, 122
Pixar, 12, 23, 27, 31, 37–38, 42–48, 57, 59, 88–91, 122, 140, 144–45, 234
The Pixar Touch: The Making of a Company (Price), 57
pleasure, 211, 213, 92, 101, 104, 111, 117, 199
PowerBook, xi
practical wisdom, 106, 141, 143
productiveness, 18, 21, 59–62, 74, 96, 105–06, 138, 146, 181–82
profit, 15–16, 18, 64, 67, 69, 71, 81, 87–89, 111, 145, 155, 174, 177, 190, 214
proletariat, 17
property, 17–18, 22, 39, 91, 95, 182, 210, 214
prudence, 27–28
pseudo-independence, 131–36
quality, 37, 58, 71–72, 79, 87–88, 90, 92, 96, 99, 138
Rand, Ayn, 21, 68, 72–73, 78–82, 84, 95, 128–29, 131, 133, 142, 181–82, 217, 235–36
Rand, Paul, 203
Ratatouille, 44, 45. See also Pixar
Rawls, John, 16
reality, 4–12, 19, 32, 42–44, 58, 78–79, 119, 123, 128–134, 146, 167–69, 197–98, 208, 212, 213, 217, 219
reality distortion field, 5–8, 12–13, 32, 73, 119, 133, 169
reason, 20, 41, 47, 73, 93–94, 138, 141–42, 156–57, 159–160, 170, 197–98, 208–09, 213, 217
religion, 39, 114, 117, 166, 207, 213, 215, 219, 231, 234
responsibility, 21, 39, 40, 48, 73, 87, 91, 107, 129, 131, 160, 185, 187–88, 217
rights, 38–39, 42, 45–46, 48, 91, 182, 210, 212, 231
risk, 15, 20, 29, 58, 63, 67, 69, 70, 232
Roark, Howard (Rand character), 73
Sartre, Jean-Paul, 168, 216–17
Scholasticism, 209
schools, 53–56, 61, 63–64, 95, 215. See also education
Schumpeter, Joseph A., 54, 69–70, 216
science, 4, 20, 55, 81–82, 110–11, 119, 121–22, 131, 141, 156, 170, 217
Scrooge, Ebenezer (Dickens character), 17, 100
Sculley, John, 90
self, 47, 117–18, 124, 138, 145, 167
self-reliance, 68, 123–24, 213
sense impressions, 116, 118, 211
Silicon Valley, 20, 25, 53, 57, 121, 198, 232
simplicity, 120, 189, 195–96, 199–200, 205
Simpson, Mona (Steve Jobs’s sister), 61
Singer, Peter, 100, 104–05, 107–09, 110–11, 219
smart phones, 71, 82–83, 85, 93, 235
Smith, Tara, 129
Stanford University Commencement Address, 56, 58, 114, 116, 130, 137, 167, 172–73
Stanton, Andrew, 37. See also Pixar
Steve Jobs (Isaacson), 5–6, 9–10, 15, 19, 24, 67, 72, 113, 120–22, 127, 131–33, 165, 167, 169, 172, 198, 200–01, 203, 205
Stoicism, 34
success, 12, 15–18, 21, 23, 31–33, 35, 53, 56, 58–63, 68, 70, 79–80, 82, 87–91, 94–96, 110, 122, 138–39, 142–46, 173, 175, 195–97, 205, 216
technology, xii, 3, 7, 17, 20, 24, 36, 48, 53, 69–70, 79–85, 89, 96, 111, 120–22, 142, 144, 146, 180, 183, 184–93, 195, 199, 214, 232
A Theory of Justice (Rawls), 16
“Think Different,” 12, 24, 87, 123, 127–28, 130, 134–36, 145, 233
Toy Story, 31, 42, 44, 59, 88, 91, 122, 144, 234. See also Pixar
trade, 21, 56, 59–62, 80, 91, 181–82, 211
Tribble, Guy L. “Bud”, 5, 6, 11
Tribbles (Star Trek), 5
user experience, 120, 121, 170
user-friendliness, 29, 120, 200
utility, 78–79, 90, 92, 107, 109, 169–170, 185, 190, 193, 212–13
utilitarianism, 101, 107, 181, 212–13, 219
value, xii, 17, 18, 20–21, 33, 36, 47, 56, 59, 60–62, 67, 78–84, 88, 90, 94–95, 105, 108, 110, 128–29, 138, 140–44, 150, 158, 170, 180–82, 191, 214, 231
Veatch, Henry, 139
virtue, 27–36, 54, 63, 68, 73, 76, 100, 102–04, 106–07, 128, 136, 142, 155, 205, 211
The Virtue of Selfishness (Rand), 129
visionaries, xii, 16, 23–24, 27, 29, 32–33, 35, 56, 60, 67, 70–71, 77, 92–93, 99, 123, 137, 142, 145–47, 167, 173
Walkman (device), 191
Wall Street, 16
wealth, xii, 15, 18, 21, 55, 84, 95, 99, 101, 106, 108, 116, 129 see also Affluence
Weeks, Wendell, 134
What the Buddha Taught (Rahula), 114–15, 117, 122–23
Wikipedia, 64
Windows (operating system), 93, 235
Wordsworth, William, 20
Wozniak, Steve, 8, 9, 23, 57, 70–71, 77, 82, 121, 198–99, 200
Yogananda, Paramahansa, 113
Zen Buddhism, 22, 113, 120, 140, 171, 200