FOREWORD TO THE PAPERBACK EDITION
INTRODUCTION TO THE PAPERBACK EDITION
FOREWORD TO THE HARDCOVER EDITION
INTRODUCTION TO THE HARDCOVER EDITION
ONE DOING BUSINESS IN THE LEGO WORLD
TWO THE CUSTOMER: JOINED AT THE HIP
THREE INNOVATION AND ABANDONMENT
FOUR COLLABORATION AND ORCHESTRATION
SIX DECISION MAKING: THE CHASSIS THAT HOLDS THE WHOLE TOGETHER