Table of Contents
Popular Culture and Philosophy
Title Page
Dedication
Profile Pages
A Reply to facebook Critics
Who Uses facebook and Why?
facebook Itself - The Medium Sent You a Message on facebook
Chapter 1 - The Privacy Virus
Private and Public
Why facebook?
Contextual Privacy
Contextual Privacy on facebook
The Privacy Virus
Chapter 2 - It’s Like Talking to a Wall
Come Together
A Two-Way Street
In a Manner of Speaking
Status Anxiety
Show and Tell?
Chapter 3 - Ian Became a Fan of Marshall McLuhan on facebook and Suggested You ...
facebook, Extension of Man
The Tetrad
The Tetrad on facebook
What Does facebook Enhance?
What Does facebook Obsolesce?
What Does facebook Retrieve?
What Does facebook Reverse Into?
facebook as Media Ecology
Chapter 4 - With Friends Like These, Who Needs Enemies?
Social Gaming, Not Casual Gaming
Mob Wars and Positive and Negative Politeness
Scrabulous and Implied Social Contracts
Strategies and Tactics in Parking Wars
Acquisition Cultures and PackRat
Globalization, the Gift, and (Lil) Green Patch
Remix Culture and Mafia Wars
The Profile and the Self - Is the Profile More Like a Door, a Window, or a Painting?
Chapter 5 - Profile Picture, Right Here, Right Now
All about the Punctum
Cameras Are Everywhere: Start Clicking.
Not Your Father’s (or Your) Yearbook Picture
Barthes’s Photographic Categories and Facebook Portraiture
The Pose: Just the Computer and Me
The Reconsidered Pose: Hiding in Plain Sight
Living Objects: I’ve got Real Friends and Places to Go
Trick Effects: Manipulation and Popular Culture
Less Tricky Effects: The Past Is Present
Photogenia: Movies as Motivator
Aestheticism: Facebook as Art Gallery
The Syntax of the facebook Portrait
Chapter 6 - You Can’t Front on facebook
The Online Disinhibition Effect
The facebook Effect
Who We Really Are
Chapter 7 - Why I Am Not a Friend
In Jeopardy
Born with One Face
Seeing a Gaze
Power Play
An Alternative World
Of Human Bonding
Fixed Points
Chapter 8 - Playing Around with Identity
Playing to Learn
Learning to Play
Learning from a Play
Life as Play
Chapter 9 - Spectacle 2.0?
The Spectacle
Profiles and Profiling
Subversion and Situations
Derailing and Play
Where Does This Get Us?
facebook Friends - BBFs, Creepers, That Hawt Guy from Last Night, and Mom
Chapter 10 - Why Can’t We Be Virtual Friends?
Too Much of a Good Thing?
The Talkative Animal
Reciprocated Goodwill
The Handmaid of Virtue
Time Wasted or Time Well-Spent?
Chapter 11 - The Friendship that Makes No Demands
Doing the Impartial Thing
No One to Count for More than One
We’re Mostly Not Public Benefactors
Fitting Friendship into an Impartial Framework
The facebook Solution: Friendship without Demands?
Chapter 12 - Care Ethics, Friendship, and facebook
My Informal Survey
New Posts: Care Ethics, Epistemology, and facebook Friendships
facebook and a Postmodern Redefinition of Friendship
Logout
Chapter 13 - What Are Friends For?
Say Hi to HAL: The Machines Take Over
No Call for Doctor Frankenstein—Don’t Blame Technology
Tuning In or Switching Off: The Value of facebook
What Are Friends For?
Catch You After Work
Taking Time Out
Social Networking - How to Win Virtual Friends and Influence Virtual People
Chapter 15 - Gossip and the Evolution of facebook
Social Networking, Then and Now
Does Not a Digital Rose Smell as Sweet?
The Evolution of Language 2.0
A New Social Bond?
Signing Off, with a Look to the Future
Chapter 16 - facebook as an Excess of Seeing
Quiz: How Do You Use facebook?
Classmates
How Do You Know This Person?
Chapter 17 - Do Status Updates Have Any Value?
Pan-Sympathy for Socially Curious Creatures
Natural Sympathy for facebook Friends
Do Status Updates Create Natural Sympathy?
The Great Equalizer
Are Status Updates Morally Significant?
Chapter 18 - Gatekeeper, Moderator, Synthesizer
The Promiscuity of Facebook
The Gatekeeper
The Moderator
The Synthesizer
Buddytown
The Unlimited Network or the Gated Community
Activity and Passivity - Maybe Se Puede!
Chapter 19 - facebook, Surveillance and Power
Surveillance
Data Mining
The Public Sphere
Little Brother
Centralized Power
Diffuse Power
Managing the Self
Reciprocal Panopticism
Chapter 20 - Wall to Wall or Face to Face
Building Bridges
The “Ideal Speech Situation”
facebook: New Frontier of the Public Sphere
From Wall-to-Wall to Face-to-Face
More Face-to-Face Apps
My Profile and Me
Social Networking and Social Change
Chapter 21 - facebook as Playground and Factory
Use and Be Used
Becoming facebook
facebook’s Self-Translation Application
The Institutionalization of Digital Labor
A Space for Meaningful Action
Beyond Needs
After the Party
Chapter 22 - The Proles and Cons of facebook
The Players and the Game
Off the Factory Floor
iProles of the World Unite!
An Online World of Distractions
Everything but Activism
Organization
Top-down versus Bottom-up
Interference
Real World Resonance
Chapter 23 - Faking It on facebook
Wait, Slavoj Who?
Interpassivity—or How We Let facebook Enjoy for Us
The Frantic Activity of Updating Selves Again and Again and Again and . . .
Who Am I, Really?
The Cost of Interpassivity—Facebook as Toilet
Is This It?
Keyword Search
Copyright Page