Chapter 10. Titles, Subtitles, and Credits

Text superimposed over film footage is incredibly common in the film and video worlds. You’d be hard-pressed to find a single movie, TV show, or commercial that doesn’t have titles, captions, or credits. In fact, one telltale sign that you’re watching an amateur video is the absence of superimposed text.

In iMovie, the term title refers to any kind of text effect: titles, credits, subtitles, copyright notices, and so on. You don’t need to be nearly as economical in your use of titles as you are with, say, transitions. Transitional effects interfere with something that stands perfectly well on its own—your footage. When you superimpose text on video, on the other hand, the audience is much more likely to accept your intrusion. You’re introducing this new element for their benefit, to convey information you couldn’t transmit otherwise.

Moreover, as you’ll see, most of iMovie’s text effects are far more focused in purpose than its transition selections, so you’ll have little trouble choosing the optimum text effect for a particular editing situation. For example, the Scrolling Credits effect rolls a list of names slowly up the screen—an obvious candidate for the close of your movie.

Adding text to your movie involves choosing a style for your title, positioning it, adding the text, and then choosing the type style. Here are the steps in detail.

With your project open, start by choosing Window→Content Library→Titles (⌘-2), or by clicking Titles in the Content Library (found under your Event list). iMovie launches the Titles panel in place of your Event browser (Figure 10-1). You can preview the titles by skimming them.

Figuring out the idea behind each title style isn’t rocket science, but here’s a run-down, listed in the order they appear in iMovie:

Drag the Title into Position

Once you choose a title style, drag its icon directly into the storyboard. As you do, iMovie highlights part of the underlying filmstrip in white (Figure 10-5)—that’s iMovie’s way of helping you position your title.

As you’ll soon see, knowing when to release the mouse button is extremely important. As you helicopter over a clip, you’ll find that you can drop it at any of four places; at each one, iMovie snaps the title into place. Here’s what happens when you have the cursor at various positions over a clip:

You may prefer a title background other than black. In the Content Library, under Maps & Backgrounds, iMovie offers 20 animated or still backgrounds (see Import from the Finder). You insert one of them by dragging it into your timeline. Then just drag and drop a title onto the background you inserted.

In professional movie editing, a black background is by far the most common. More often than not, this is the one you want to choose, for three reasons. First, it looks professional. Second, the high contrast of white against black makes the text very legible. Third, the audience will read it, instead of being distracted by the video behind it.

Once you drop a title into place, it turns into a purple stripe over the filmstrip. The stripe indicates how long the text appears onscreen. As you can see in Figure 10-7, the stripe can straddle part of a clip, a whole clip, or many clips, which gives you a huge amount of flexibility.

You can adjust this stripe three ways:

As you make adjustments, take into account your viewers’ reading speed. There’s only one thing more frustrating than titles that fly by too quickly to read, and that’s titles that sit onscreen forever, boring the audience silly. Many video editors use this guideline: Leave the words onscreen long enough for somebody to read them aloud twice.

Also consider the location of your title carefully. If you superimpose it on a solid-color background or a still image, no problem. But if you plan to superimpose it on moving video, choose a scene that’s relatively still, so the video doesn’t distract the audience from the text.

Be particularly careful not to superimpose your titles on an unsteady shot; the contrast between the jiggling picture and the rock-steady lettering will make your audience uncomfortable.

Unless the name of your movie is, in fact, “Title Text Here,” you probably want to edit the dummy text of your newly born title.

To do so, double-click the purple stripe in the storyboard. That opens the Adjust menu in the Viewer and automatically selects the Title tool. In the Viewer, the title’s text boxes change from static placeholders to text boxes ready for an edit.

For most styles, you actually see two text boxes: a main title and a subtitle. Click inside one of the boxes to edit the dummy text.

All the usual OS X text-editing tricks apply to the text boxes. For example:

When you finish editing, click in the Viewer, or style the text using the instructions that follow.

When you click the purple stripe representing a Scrolling Credits title, you see placeholder text snippets like the one shown in Figure 10-8.

To replace the dummy text with the names of your actors and characters, heed these notes:

If you have too many names to fit on one screen, don’t worry; the list scrolls automatically when you reach the bottom of the frame. You can keep typing until you credit every last gaffer, best boy, and caterer. (You can scroll back up again by holding down the up arrow key.)

Font, Size, and Style

iMovie’s creators are rather fond of Gill Sans; that’s a typeface, not a renowned video editor. iMovie uses the Gill Sans Serif font in most of its title styles. It looks great, but it also looks like everyone else’s iMovie videos.

Fortunately, you have a surprising amount of typographic flexibility with many titles. That may come as a surprise, considering that you can’t see any font, size, style, or justification controls when you create a title.

Start by double-clicking the purple stripe of a title you’ve already placed. The Title settings tool appears in the Viewer. Then drag through some of the text in the Viewer.

If the font tools in the Viewer are editable, you’re in luck. Your options (shown in Figure 10-9) include these:

Figure 10-10 shows examples of many of these styles in use at once in a single, truly hideous opening credit.

Handy as it is to have iMovie recommend fonts, it offers only a tiny slate of options, just 14. What is this, graphic-designer preschool?

Fortunately for control freaks, iMovie also gives you full access to the System Fonts Panel, a standard OS X feature that puts all typographic controls in a single place.

Suppose you just highlighted a title block, and now you want to choose an appropriate typeface. At the end of the Font drop-down menu, choose Show Fonts.

Here’s what you’ll find there (Figure 10-11):

You’ll see five rectangular buttons at the top of the Font Panel. Each is a pop-up menu that gives you an even more ridiculous amount of typography control:

As you choose fonts and type effects for the various credits in your movie, consider these guidelines:

The beauty of iMovie’s titling feature is that the fonts you choose become embedded in the actual digital picture. In other words, when you distribute your movie as a QuickTime file, you don’t have to worry that your recipients may not have the same fonts you used to create the file. They’ll see on their screens exactly what you see on yours.

Tip

Don’t forget that you can superimpose text on a still image, too (Chapter 12)—such as a photo or some gradient fill you created in, say, Photoshop Elements.

The Titles feature isn’t the only way to create text effects. Using a graphics program like Photoshop or Photoshop Elements, you can create text “slides” with far more flexibility than you can find in the Titles feature. You’re free to use any text color and any font size you want, and you can import the resulting file into iMovie as a title card (read on). You can even dress up such titles with clip art, 3D effects, and whatever other features your graphics software offers. Figure 10-14 (bottom) shows the idea.

Creating a title like this involves creating an alpha-channel PNG file. A little Photoshop experience is helpful, but here’s the gist:

Use the text tool to type and format the text in Photoshop. In the Layers palette, ⌘-click the text layer’s thumbnail to select it. Then, at the bottom of the Channels palette, click the “Save Selection as Channel” button. Finally, choose File→Save As.

Choose PNG as the format, and Photoshop makes you save the file as a copy. (Don’t worry, the transparency should be preserved.) Name the title and save it to your desktop.

Now just drag the title graphic off your desktop and just above the clip you want titled, as shown in Figure 10-14, top. iMovie adds the graphic as a Cutaway (Adjust the Fade-In and -Out); your PNG graphic will now look like a title to anyone who watches your movie.

As you edit a title, you can see how it looks in context by clicking the button in the Viewer. Or, once you finish your title, point to a spot in the storyboard just before the title and then press the space bar to view the title in the context of the movie. You can also simply move your cursor back and forth across the title in the storyboard without clicking to see how it looks.

If the title isn’t quite what you wanted—if it’s the wrong length, style, or font, or if there’s a typo, for example—you can change its settings as described in the next section. If the title wasn’t at all what you wanted—if it’s the wrong title style, for example—you can undo the entire process by highlighting the purple title stripe and pressing the Delete key (or choosing Edit→Undo, if you added the title recently).

If you don’t like the title style you chose, just drag another one from the Titles pane and drop it right on top of the one you want to replace. iMovie updates the title instantly to reflect the change.

Making other changes to a title is easy: