CONTENTS
Cover
Title Page
Welcome
Dedication
CHAPTER 1:
The Winner’s Curse
CHAPTER 2:
Two for the Price of One
CHAPTER 3:
Liars Can Figure and Figures Can Lie
CHAPTER 4:
It Pays to Know the Score
CHAPTER 5:
Ka-ching!
CHAPTER 6:
Risky Business
CHAPTER 7:
Word of Mouth
CHAPTER 8:
Following the Herd
CHAPTER 9:
Underwater
CHAPTER 10:
Be Rich or Be Happy?
CHAPTER 11:
The Prisoner’s Dilemma
CHAPTER 12:
An Unfair Fight
CHAPTER 13:
What’s It Really Worth?
CHAPTER 14:
Risk and Reward
CHAPTER 15:
There’s No Rule Against Having Better Information
CHAPTER 16:
Part of the Team
CHAPTER 17:
Secret Weapon
Copyright
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