In part 2, chapters 7 through 15, we turn to the question of how you create a purpose-driven organization. We guide you through eight steps for creating an organization of higher purpose.
STEP 1, in chapter 7, is to envision the organization of higher purpose. When you believe that your workforce can become purpose driven, you can envision what that organization might look like.
STEP 2, in chapter 8, is to discover the purpose. Once you believe that the organization can become purpose driven, you must understand the process by which purpose comes into consciousness.
STEP 3, in chapter 9, is to meet the need for authenticity. You have to make sure that the higher purpose is genuine and that you believe in it and are willing to sacrifice for it.
STEP 4, in chapter 10, is to turn the purpose constant. You can change the culture by making the higher purpose the arbiter of all decisions. You can make it part of the DNA of the organization.
STEP 5, in chapter 11, is to stimulate individual learning. When you create a purpose-driven organization, learning accelerates. Employees learn and grow as they figure out innovative ways to change the way the work is done. Everyone wins.
STEP 6, in chapter 12, is to turn the midlevel managers into purpose-driven leaders. When the people of the middle layers become purpose driven, the entire culture becomes change ready.
STEP 7, in chapter 13, is to connect people to the purpose. When people embrace purpose at every level, change readiness becomes change.
STEP 8, in chapter 14, is to unleash the positive energizers. When you identify and then enlist the positive energizers who believe in the purpose and can spread it rapidly throughout the organization, they turbocharge the implementation of the higher purpose.